The TCS Global Trend Study 2015 looks at findings on how IoT technologies are being used in four regions of the world and 13 industries, as well as the keys to generating business benefits from them.

1. TCS Global Trend Study – July 2015
Internet of Things:
The Complete Reimaginative Force

2. − N Chandrasekaran
CEO and Managing Director
"Most of the companies we studied are committed
to investing big in their IoT initiatives this year−an
average $86 million per company. What sets IoT
leaders apart is what they are investing in, and
how they are changing the way they do business
to capitalize on the investment."
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3. based on a TCS survey of
795
companies
with $22b
average revenue
from 13
industries
in 4 regions of
the world
8 Key
$ $ $ $
Findings
on how they use IoT technologies for
Premises
Monitoring
Product
Monitoring
Customer
Monitoring
Supply Chain
Monitoring
$ $ $
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4. IoT has Arrived
Four out of five companies use IoT
technologies to track their
products, customers, premises, or
supply chains
1 in a Big Way
KEY
FINDING
Already significant, average
investments in IoT set to grow
$103mn
$86mn2015
2018
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5. Companies with higher
priced offerings are
investing more in the IoT
Average Expenditure on the IoT
> $10mn< $100
$39mn
$335mn
Sticker Price Drives
IoT Investments2KEY
FINDING
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6. Track consumer
behavior using
mobile apps
47%
Track goods moving
through production and
distribution on their way
to customers
45%
Track products
after sale using
embedded
sensors
26%
Monitor business
locations with
digital sensors
25%
Mobile Apps Most Frequently
Used IoT Technology3KEY
FINDING
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7. North
America
Europe
Latin
America
4KEY
FINDING
Percentage of total revenue spent
on IoT initiatives by companies
across four regions
North American &
European Companies
Lead in IoT Adoption
0.45%
0.40%
0.23%
0.34%
Asia
Pacific
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8. Average rise in
revenues in 2014
Rise in revenues for
9% of companies
16%
60%
Impact Areas
More customized
offerings
Better tailored
marketing campaigns
Faster product
improvements
More effective
customer service
The Impact
IoT Initiatives Drive
Revenue Growth5KEY
FINDING
$
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9. Have and project more than
25% revenue growth from IoT
initiatives
Lead in the use of the IoT
to monitor products sold,
with around 40%
companies doing so
Second in average IoT spend
($121 mn) across sectors, only
next to travel industry ($129 mn)
Industrial Manufacturers
Ahead of Other Sectors6KEY
FINDING
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10. Strategic & Cultural Factors
Key to IoT Adoption;
7KEY
FINDING
Technology a Key Challenge
Strategic Cultural
Identifying NEW
business opportunities
made possible by the IoT
Changing how managers
THINK about customers,
products, and processes
Determining the RIGHT data
to collect using the IoT
Having top executives
who BELIEVE in the IoT
Handling BIG DATA
Deciding which IoT systems to
DEVELOP internally vs. externally
Technology
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11. Digitally reimagine their businesses to create value for customers
—not just for themselves
Deliver value through new business models, product and service offerings, product
bundles, and data
Understand the breakthrough potential of the IoT in delivering real insights on how
products and services perform and are used by customers
Respond swiftly to insights revealed by data
Deal better with organizational resistance to the truth IoT technologies can reveal
Make the IoT reliable in the field by reducing security risks
Invest selectively before making large, across-the-board commitments
7 Things that Set
IoT Leaders Apart8KEY
FINDING
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12. What IoT Pioneers Say
William Ruh,
VP and Global Technology
Director, General Electric Co.
The two primary things we
look at as success: enabling a
change in the services
business at GE and enabling
the outcomes we see with
our customers. Everything is
based on an outcome. Do we
make pipelines safer? Do we
save fuel for a customer?
Jonathan Ballon,
VP, IoT Group,
Intel Corp.
We are using image
analytics to detect
defects in about a
tenth of the time it
takes through manual
inspection.
Naresh Shanker,
CIO, HP Inc.
Hyper integration
offers endless
possibilities... There
are now millions of
HP printers that can
provide services in
homes.
John Canosa,
Chief Strategist, Connected
Products at ThingWorx, PTC
A company that’s
doing IoT right is
putting together
cross-functional
teams that involve
R&D and IT at a
minimum...
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13. IT Services
Business Solutions
Consulting
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TCS Global Trend Study – July 2015
Internet of Things:
The Complete Reimaginative Force