Cilip conference 2015

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This document discusses how librarians can use social media to benefit library users. It provides examples of how libraries are using social media platforms like Twitter and blogs to market services, answer inquiries from users, and collaborate with researchers. The document also discusses how altmetrics can help measure the broader impact of research by tracking mentions in social networks, views and shares on platforms like YouTube, Mendeley readership, and mentions on blogs and in the press. Altmetrics provide additional context alongside traditional citations for understanding how research is engaging different audiences.

Education

With power comes
great responsibility
how librarians can harness
the power of social media
for the benefit of its users
Leo Appleton & Andy Tattersall
MmIT Special Interest Group mkhmarketing CC BY 2.0 http://bit.ly/1dfjlZs

“All mankind is divided into three classes:
those that are immovable, those that are
movable, and those that move. ”
Benjamin Franklin
Image © CC BY Hey tiffany
http://bit.ly/1ROwvvO

Chris Lott CC BY 2.0 http://bit.ly/1KfOolg

Marketing and promoting library
services using social media
Jason Howle CC BY 2.0 http://bit.ly/1FnI9IN

https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015]
Twitter

Using social media for research
astrononmy_blog CC BY-NC-SA 2.0 http://bit.ly/1IHh3iC

Collaborate live
on your paper
http://onlinelibrary.wiley.com/doi/10.1111/hir.12033/abstract

mkhmarketing CC BY 2.0 http://bit.ly/1HnnUum
Social media for professional
development

Social Networks are:
It’s not what you know, but who you know
+
It’s what they know as well
= Social Capital
17

Altmetrics and
measuring impact
AJC ajcann.wordpress.com CC BY-SA 2.0 http://bit.ly/1B7w3ORs

Image © CC BY Marfis77
http://bit.ly/1xuiRUY
Learning technologists, teachers and lecturers think of
the pedagogy when employing new technologies.
What do researchers do?

Development of altmetrics (alternative
indicators)
● To complement, not replace traditional metrics
● Help people understand how research is being received and used, and
by who
● Not intended as an indicator of quality
● Can help provide further evidence of engagement and ‘societal impact’
● Give credit for research outputs other than articles

The dissemination and communication of
research is changing
Presentations and seminars
Funding and ethics applications
Academic books
Journal articles and posters
Term papers and essays
Meetings and conferences
Correspondence
Open access
Supplementary data
Online reference managers
Press
Post-publication peer-review
Social media
Blogs

Image © CC BY Ian D. Keating
http://bit.ly/1GbMv6C

What's hot

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Altmetrics in the Academy - Implementing strategies in the library for better academic engagement, dissemination and measurement Workshop abstract: Altmetrics are increasingly gaining support and interest as an alternative way of disseminating and measuring scholarly output. Championed by early career researchers, librarians and information professionals, Altmetrics are to research as MOOCs are to learning. Like MOOCs most still do not understand their potential or how they could fit with or replace existing modes of delivery and assessment. The first half of the workshop will help delegates gain an understanding of what Altmetrics are and how they can fit within academic library services. The second half of the session will deliver case studies, tools and techniques to help LIS professionals encourage better usage of Altmetrics. 10:00: What do you want from the day? What are your experiences of Altmetrics 10.40am: Altmetrics: an overview or Altmetrics and the day/where are we now? A history, roadmap, how it fits in 11 am: Altmetrics within institutions: data, IR integration/other tools/library catalogue integration what data is there? coverage of articles/datasets/other research outputs, mendeley demographic data case studies of uses examples of IR integration/motivations primo/summon/other ones.. altmetric for institutions - integration with existing platforms free explorer (and we’ll explore the data using this later) 11.30 Break 12.00pm Altmetrics in the Academy - getting academics and librarians on board 12.40 Brainstorming session: Value in Altmetrics: what questions do people have around this? what are their biggest concerns? 13.00 Lunch 2 pm: Getting familiar with the tools - practical session experimenting with the Altmetric explorer - half an hour (set tasks - eg create a list, pull out the most interesting mentions) Good practice, guidelines, tips 2:45pm: At the coal face - experiences of a researcher using Altmetrics in practice 3.30pm: Break 3.45 pm: Getting mobile, how using mobile apps can help you engage more with Altmetrics 4.05 pm What’s on the horizon? What does the future for scholarly dissemination and impact. 4.40 wrap up and questions

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Cilip conference 2015

1. With power comes great responsibility how librarians can harness the power of social media for the benefit of its users Leo Appleton & Andy Tattersall MmIT Special Interest Group mkhmarketing CC BY 2.0 http://bit.ly/1dfjlZs

2. “All mankind is divided into three classes: those that are immovable, those that are movable, and those that move. ” Benjamin Franklin Image © CC BY Hey tiffany http://bit.ly/1ROwvvO

4. Chris Lott CC BY 2.0 http://bit.ly/1KfOolg

5. Marketing and promoting library services using social media Jason Howle CC BY 2.0 http://bit.ly/1FnI9IN

6. https://twitter.com/UAL_Libraries

7. http://scharrlibrary.blogspot.co.uk/

9. Social Media as an enquiry service

10. https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015] Twitter

11. Using social media for research astrononmy_blog CC BY-NC-SA 2.0 http://bit.ly/1IHh3iC

12. Collaborate live on your paper http://onlinelibrary.wiley.com/doi/10.1111/hir.12033/abstract

13.

14.

15. http://bit.ly/18hCZRs

16. mkhmarketing CC BY 2.0 http://bit.ly/1HnnUum Social media for professional development

17. Social Networks are: It’s not what you know, but who you know + It’s what they know as well = Social Capital 17

18.

19. Blog about what you know

20. Altmetrics and measuring impact AJC ajcann.wordpress.com CC BY-SA 2.0 http://bit.ly/1B7w3ORs

21. Current Analytics 3 first author papers in social sciences Cited once each :-( Asked for copies a few times via RG New Analytics (alternative indicators) 31 Mendeley Readers Staff page - about 450 unique page views a year Twitter - 1179 followers (I follow 918) LSE Impact Blog - 5 posts - 9620 views (1223 Tweets) Slideshare 22,900 views The Conversation - 4 posts - 22,261 views YouTube 43,100 views (21,000 approx mine) Google+ 113,000 profile views ScHARR Library Blog 130,000 views (46k from U.S) Twitter Retweet (potential reach in last 2 months) 453,000 Twitter Mention (potential reach in last 2 months 1,000,6000 (via Sumall)

22. Image © CC BY Marfis77 http://bit.ly/1xuiRUY Learning technologists, teachers and lecturers think of the pedagogy when employing new technologies. What do researchers do?

23.

24. Development of altmetrics (alternative indicators) ● To complement, not replace traditional metrics ● Help people understand how research is being received and used, and by who ● Not intended as an indicator of quality ● Can help provide further evidence of engagement and ‘societal impact’ ● Give credit for research outputs other than articles

25. The dissemination and communication of research is changing Presentations and seminars Funding and ethics applications Academic books Journal articles and posters Term papers and essays Meetings and conferences Correspondence Open access Supplementary data Online reference managers Press Post-publication peer-review Social media Blogs

26. Altmetrics in a nutshell

28. Thank you @leoappleton @andy_tattersall

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