CRM@Oracle Series: Overview of Oracle's internal implementation of Oracle CRM On Demand including integration with Siebel CRM.

1. •<Insert Picture Here>
Deploying Oracle CRM On Demand at Oracle
Deepak Gupta Eve Milrod Halwani
Vice President, CRM Systems Senior Director, Sales Systems
Applications IT Applications IT

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

3. Oracle Corporation
• World’s largest enterprise software vendor
• Three product families:
database, middleware and applications
• $23.3 billion revenue, FY09
• 345,000 global customers
• 21,000+ partners
• 85,000+ employees
• Operating in 145 Countries
• 47 million marketing responses
• 18 million customer contacts
• 24 million prospect contacts

4. Global CRM Implementation
Optimizing Our Go-To-Market
Objective
• Global, consistent, streamlined,
Sales and scalable campaign to
opportunity to quote processes
Approach
Customer
Partners
Data • Go Native – Go Fast
• Consolidation/Centralization
• Start Clean, Stay Clean
• Standards based Integration
• Drive value with BI
Marketing

5. Global CRM Ecosystem
Implementation planned

6. •<Insert Picture Here>
Deploying Oracle CRM On Demand at Oracle
Deepak Gupta Eve Milrod Halwani
Vice President, CRM Systems Senior Director, Sales Systems
Applications IT Applications IT

7. <Insert Picture Here>
Oracle CRM On Demand

8. Challenges/Capabilities/Value
CHALLENGES CAPABILITIES KEY VALUE and BENEFITS
• Demonstrate Oracle’s • Affords management of • Provides production-class
internal use of a flagship opportunities, contacts and showcase of CRM On
product activities while keeping Demand, integrated to our
• Respond to Sales reps’
Global CRM the “system of internal deployment of Siebel
desire to use CRM On record” On Premise (Global CRM)
Demand for its ease of use • Provides integration with • Enables strategic product
and collaborative features Global CRM using out-of- features to enhance
• Consolidate departmental
the-box web services productivity including
and regional instances that • Offers Mobile Sales
embedded Analytics, Mobile
exist without appropriate Assistant (MSA) capabilities Sales Assistant (MSA) for
corporate controls for iPhone™ and iPhone and BlackBerry, and
BlackBerry® Sales Process Coach using
InfoMentis®
• Consolidates departmental
and regional instances into
corporate instance to
leverage economies of scale,
while ensuring corporate
controls

9. CRM On Demand in the CRM Ecosystem
iPhone BlackBerry
Internet
Web Services Web Services
AIA
CRM On Demand Global CRM

10. Highlights
• Results of Phase One
• Global deployment
• 12-week effort with 7 IT and 1 business FTE
– Includes Mobile Sales Assistant deployment
• Plans for Phase Two
• Bi-directional synch using Applications
Integration Architecture (AIA)
• Utilize same rapid deployment approach for
future implementations

11. <Insert Picture Here> Kevin Guthrie
Regional Vice President
North American Sales
Oracle Corporation
“My team feels that the
simplicity and ease of access
with CRM On Demand is
outstanding, helping us keep
track of our opportunities, even
outside the network or VPN.”

12. For More Information
search.oracle.com
CRM On Demand
or
sales.oracle.com