The tennis club no longer has to be at risk. Maximizing ancillary revenue, integrating operations, becoming data oriented, and building external partnerships will help tennis compete with other sports.
10% of Public Tennis facilities have closed since 2013, with an overwhelming amount struggling to stay in the Black
Do you want your club to be next. Blue Chip is one of the few nationwide companies that have managed to sustain and grow public tennis clubs despite the issues surrounding it
The industry of Tennis, whether measured in economic value or in terms of participation by American citizens has a significant base within the USA, but on both counts is being challenged to maintain its market share;
This Presentation evaluates the statistical evidence available, historical trends and the potential critical issues it must now address to continue to hold its place in American Sport and secure a successful future.
The industry of Tennis, whether measured in economic value or in terms of participation by American citizens has a significant base within the USA, but on both counts is being challenged to maintain its market share;
Only explain the 9.91 million figure because of time
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Talk about Arthur Ashe and Billie Jean King, transpired the sport for civil rights and were the first major stars that championed Diversity and Inclusion. STAR POWER, Mcenroe, Connors, Evert, Agassi, Sampras, Venus, Serena, Roddick for a short time and now nothing. Although there is hope with a slew of young talent. Tennis needs to be cool, it needs to be on the front page of the New York Times and on Sports Center top ten every night and not just during a major. We currently have the four greatest male players of all time playing in the same generation yet how many Americans can name then let alone idolize them or have posters on their bedroom walls. Instead it is Lebron, Steph, Bryce and Tom.
I am fortunate to be privy to real data from multiple clubs nationwide because of my line of work. Many of these clubs if not all are suffering from the same issues that the club I chose for my Case Study.
Read Slide
Explain that this is an overview of the Industry with a view to invest
Explain the Dinosaur nature of the sport and relate to the dinosaur nature of the clubs.
Tiered membership (Target 18-24 Aged Group, links with Education Establishments to transition this group);
Maximization of ancillary revenue;
Utilize social media outlets to reach potential audience;
Marketing of special guest fee structure (lower cost of entry to potential members);
Referral programs that entice.
Integration of Back-Office with Tennis team. All employees part of one team and customer focused;
Improve management techniques plus quality data that identifies court utilization, daily revenue stats, membership changes etc.;
Measures to improve staff quality and focus. In a service business key asset is your employee base;
External Partnerships (Key tennis manufacturers, key local employers etc.).
Make tennis attractive again
Compete with team based sports
Improve spectator experience and inclusion
Improve standard of teaching professionals
USTA invest:
Community Programs
Player Development (New Florida Facility)
Ensure Diversity and Inclusion, USTA view :- “Leveraging diversity and creating an inclusive environment is essential to achieving the USTA mission to promote and develop the growth of tennis”;
Diversity Managers hired in all 17 Regional Sections
Seek investment in public tennis centers. USTA engage with Public/Private sector to increase/improve tennis facilities.
Despite all the failings of tennis and the negative trends @ Blue Chip we have gone from revenues of 120K to 6.4 million since 2007. Our systems work and they can for you also. Questions ?
