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INFLUENCING CHANGE
THROUGH PRESENTATIONS
HOWDY!
                                                          my name is
                                                        TRAVIS ISAACS
                                                          and I’m an
                                                        INTERACTION
                                                        DESIGNER             *



http://flickr.com/photos/dustinaskins/1430483437/   2                  * among other things
Q Have you sat through a bad presentation?




                    3
Q Have you sat through a bad presentation?
Q Why was it bad?




                    4
Q Have you sat through a bad presentation?
Q Why was it bad?
Q What do you remember about it?




                    5
Q Have you sat through a bad presentation?
Q Why was it bad?
     Probably nothing.
Q What do you remember about it?




                    6
A vicious circle
        Bad
    presentations       Bad
                    communication
  Less
training
Death by PowerP                    Bad


       (a
                                relations
                                            oint
      Less nd   how to fight it)
     money        Less
                        sales




                                Alexei Kapterev
                    7
Q   HOW DO I INFLUENCE CHANGE?
A   PRESENTATIONS
NOT A SILVER BULLET.
n
                                     ago our fathers brought forth o d
     Four score and seven years nceived in Liberty, and dedicate
                                n, co
this continent a new natio en are created equal.
to the proposition that all m
                                                              ether
                                 a great civil war, testing whted, can
      Now we are engaged in conceived and so dedica
                                , so
 that nation, or any nation n a great battle-field of that war. We
 long endure. We are met o rtion of that field, as a final resting
 have come to dedicate a po ve their lives that that nation might
                                 a
  place for those who here g and proper that we should do this.
  live. It is altogether fitting
                                                              n not
        But, in a larger sense, we can not dedicate—we ca ve men,
                                 allow—this ground. The bra it, far
   consecrate—we can not h gled here, have consecrated
   living and dead, who strug d or detract. The world will little
   above our poor power to ad hat we say here, but it can never
    note, nor long remember w is for us the living, rather, to be
                                   It
    forget what they did here. ished work which they who fought
    dedicated here to the unfin advanced. It is rather for us to be
    here have thus far so nobly task remaining before us — that
     here dedicated to the great e take increased devotion to that
     from these honored dead w e last full measure of devotion —
                                    th
     cause for which they gave that these dead shall not have died
     that we here highly resolve under God, shall have a new birth of
      in vain — that this nation, ment of the people, by the people,
      freedom — and that governish from the earth. 10
       for the people, shall not per
http://www.norvig.com/Gettysburg/index.htm




                                                                     n
                                     ago our fathers brought forth o d
     Four score and seven years nceived in Liberty, and dedicate
                                n, co
this continent a new natio en are created equal.
to the proposition that all m
                                                              ether
                                 a great civil war, testing whted, can
      Now we are engaged in conceived and so dedica
                                , so
 that nation, or any nation n a great battle-field of that war. We
 long endure. We are met o rtion of that field, as a final resting
 have come to dedicate a po ve their lives that that nation might
                                 a
  place for those who here g and proper that we should do this.
  live. It is altogether fitting
                                                              n not
        But, in a larger sense, we can not dedicate—we ca ve men,
                                 allow—this ground. The bra it, far
   consecrate—we can not h gled here, have consecrated
   living and dead, who strug d or detract. The world will little
   above our poor power to ad hat we say here, but it can never
    note, nor long remember w is for us the living, rather, to be
                                   It
    forget what they did here. ished work which they who fought
    dedicated here to the unfin advanced. It is rather for us to be
    here have thus far so nobly task remaining before us — that
     here dedicated to the great e take increased devotion to that
     from these honored dead w e last full measure of devotion —
                                    th
     cause for which they gave that these dead shall not have died
     that we here highly resolve under God, shall have a new birth of
      in vain — that this nation, ment of the people, by the people,
      freedom — and that governish from the earth. 11
       for the people, shall not per
“Presentations should help us to discuss and
decide on the issues that shape our lives and
organizations.”
Cliff Atkinson - Beyond Bullet Points




                                        12
high

      Email




                    Presentation                        ENGAGEMENT




                                        Report

                                                        low

low           FIDELITY of INFORMATION            high

                           13
“Presentations should help us to discuss and
decide on the issues that slides, lives and
     It’s not the shape our it’s
organizations.” you use them.
          how
Cliff Atkinson - Beyond Bullet Points




                                        14
How do I give a [good, memorable, amazing,
Q   inspiring] presentations?




                     15
Guy Kawasaki:
   “It’s quite simple: a PowerPoint
   presentation should have ten slides,
   last no more than twenty minutes,
   and contain no font smaller than
   thirty points.”




Scott Beale / Laughing Squid - laughingsquid.com   16
“Lessig Method”
240 slides ~20 minutes




       [VIDEO]




          17
“No more than
     Six words on a
     slide. EVER.”


Mike Gould, www.mondodyne.com   18
19
“Bullet points
create obstacles
between presenters
and audiences...”
                     20
“Many true statements are too long to fit on a PP
                     [PowerPoint] slide, but this does not mean we should
                     abbreviate the truth to make words fit. It means we should
                     find a better tool to make presentations.”

Edwarde Tufte, edwardtufte.com                             21
“Many true statements are too long to fit on a PP



 “POWERPOINT IS EVIL”
                     [PowerPoint] slide, but this does not mean we should
                     abbreviate the truth to make words fit. It means we should
                     find a better tool to make presentations.”

Edwarde Tufte, edwardtufte.com                             22
Prescriptive, not descriptive




                                Text




                                 23
TIP
      UNDERSTAND
      PURPOSE

         24
WHAT IS
THE PURPOSE
OF YOUR
PRESENTATION?
WHAT IS
 THE PURPOSE
OF YOUR
PRESENTATION?
or- application, website, feature, etc.
http://flickr.com/photos/82409598@N00/585974241/




EXPLORE
http://flickr.com/photos/98635529@N00/317715920/




ALIGN
http://flickr.com/photos/trishabrunner/1399735883/




INSPIRE
INFLUENCE     PROTOTYPE
UNDERSTAND      CHOOSE
DEFINE       IMPLEMENT
RESEARCH          LEARN
IDEATE          CHANGE
INFLUENCE           PROTOTYPE
UNDERSTAND              CHOOSE
DEFINE as important as what
                   IMPLEMENT
    Understanding purpose is
   just
RESEARCH in the slide LEARN
      you put

IDEATE                 CHANGE
TIP   TELL A STORY


          32
Not that kind of story...
                                                   Our Fishing Tr
                                                                 ip




http://flickr.com/photos/9803968@N08/1605754211/
Not that kind of story...
                                                   Our Fishing Tr
                                                                 ip



                      the story of how you came to
                             this conclusion




http://flickr.com/photos/9803968@N08/1605754211/
35
“Humans spent thousands upon thousands of
years developing/evolving the ability to learn
through stories. Our brains are tuned for it.
Our brains are not tuned for sitting in a
classroom listening passively to a lecture of
facts, or reading pages of text facts.”

Kathy Sierra




                      36
Rememb er Muliplication Tables?




http://www.flickr.com/photos/basak/391016492/
http://www.flickr.com/photos/basak/391016492/
Even multiplication tables
                             tell a story
                                                (albeit, a boring one)




http://www.flickr.com/photos/basak/391016492/
A calculator can’t
                                                tell a story




http://www.flickr.com/photos/basak/391016492/
Intriguing

        W hat makes a good story?

                                                                 Provocative
                            Identification

                                                          Emotional

                                               Engaging

                        Revealing
                                                               Conversational

http://flickr.com/photos/flisspix/225315476/              41
“...a meaningful story inspires belief in you and renews
hope that your ideas indeed offer what you promise.
Genuine influence goes deeper than getting.”

STORY FACTOR by ANNETTE SIMMONS




                                  42
Intriguing
                         prestory?tion
                            senta
         W hat makes a good

                                                          Provocative
                                           Identification


                                                                             Emotional

                                                Engaging

                        Revealing
                                                                                  Conversational

http://flickr.com/photos/garrettdimon/1423843432/in/set-72157602121290543/   43
Silke Schümann   44
quot;What begins to matter more [than mere data] is the
ability to place these facts in context and to deliver them
with emotional impact.quot;

Dan Pink




                             45
TIP   SHOW, DON’T TELL


            46
“The software is being stretched far beyond it’s
original intended design to accommodate new
features.”




                       47
The software is being stretched far
beyond it’s original intended design
to accommodate new features.
TIP            SHOW, DON’T TELL


http://headrush.typepad.com/creating_passionate_users/2005/12/_but_is_it_memo.html   49
http://headrush.typepad.com/creating_passionate_users/2005/12/_but_is_it_memo.html   50
http://flickr.com/photos/11849973@N00/1308764271/




51
1.      Introduction
                                            The goal of the project is to design and implement a user-friendly interface that will allow
                                    Domain T146181
                      n.ch/problem/mod/C Managers to access (read and/or write access) the business rules that are implemented in
 http://consult.cer                 the workflow to enforce Service Level Agreements in the PRMS application.
                                        collaboration.
                   y much for your
 We thank you ver                           The goal of this document is to propose a design for the SLA form that meets all the
                                    requirements, as described in the User Requirement Document, version 2.4.
  Timing  Details:
  ---------------                           The rest of this document presents typical use cases and snapshots of the corresponding
                                    screens of s status in
                                           thi the Remedy User Tool for better clarity.
  Status for this
                    case is Open. For                                              IT Remedy - P
  IT Services / Mas
                                          / User 2 describes
                                                                                                 RMS
                      s Storage / AFS Sectionking days. Typical use cases for creating/modifying SLA business rules:
  the time   limit has been def
                                  ined to 3 wor
                                                                           Design Docum
                                                1. Accessing DomainAdministration form
                                                 es the case to be
                                                                        resolved        ent for the SLA
   Ple ase note: the SLA
                           definition requir Creating a New SLA Entry
                     to Fixed) within
                                          5 wor
                                                2. g days.
                                                 kin                                                    Form
   (and status set                              3. Modifying a SLA Entry ired
                                         when the time lim
                                                               it has exp              Proposal
                       l be triggered                 in to you,
   Another alarm wil              will be sen4. aga
                                                t Copying an existing SLA Entry                       Version 1.3 – Jun
                     taken. It                                                                                          e 2003
   if no action is        ll@cern.ch
        to: Harry.Rensha                        5. Deleting a SLA Entry            Catherine Charb
   and                                                                                             onnier, FIO/SAO
                                                                                                                       - Vincen
                                            Section 3 describes additional PRMS Templates in order to send the SLA alarms. t Doré, FIO/SAO
                              1”:
Example for “ESCALATION Level               Section 4 describes how to modify the PRMS Template “New” that sends the
                                    acknowledgement mail to the user as it will make use of SLA variables.


                                            Notes:         This is the Desig
                                                                             n Document for
                                                           Requ                             the SLA form in
                                               1. All forms will irements Dowithout version
                                                                   be called cument the prefix “PRMS:” for the Remedy PRMS the
                                                                                                            easier reading of
                                                                                            2.4.                            application based
                                                  document.                                                                                   on the User
                                               2. As usual, in a form, mandatory fields are in Bold.

                                                            History
                                                                                   Author
                                                            Document creati                        Date
                                                                            on v. C. Charb                          Comments
                                                            1.0                             onnier 23 April
                                                                                                            2003    Creation
                                                            Document upda
                                                                          te v.1.1 C. Charb
                                                                                            onnier 13 May 20
                                                                                                             03     Comments from
                                                                                                                                      Nicole Cremel an
                                                                                                                    Roger Woolnou                       d
                                                                                                                                    gh (mainly abou
                                                                                                                   Templates). Co                   t
                                                           Document upda                                                           mments from Vin
                                                                         te v.1.2 C. Charb                         Doré.                              cent
                                                                                           onnier 15 May 20
                                                                                                            03     Corrections aft
                                                           Document upda                                                           er the SLA Desig
                                                                         te v.1.3 C. Charb                         Meeting with PR                  n
                                                                                           onnier 25 June                           MS Domain Ma
                                                                                                          2003     Update about SP                 nagers.
                                                                                                                                     and On Hold Tim
                                                                                                                                                       ers.




                                                                                                 vices
                                                                             posed by the IT Ser
                                                         Services domain pro
                                    sible text in the IT
   For informa tion, example of pos
   Domain Manager:
                                                                                             ctrl)
                                                                       to afs account gif
                                                  rm (what happened
                           - SLA Level 1 ala
      Subject: CT146181                                                                                                               2
                         mann@cern.ch                                                                    20
        Cc: Bernd.Poller


                                                                                                                                                          1




                                                                              52
tracker.garrettdimon.com

                                                 1.      Introduction
                                                         The goal of the project is to design and implement a user-friendly interface that will allow
                                                 Domain T146181
                                   n.ch/problem/mod/C Managers to access (read and/or write access) the business rules that are implemented in
              http://consult.cer                 the workflow to enforce Service Level Agreements in the PRMS application.
                                                     collaboration.
                                y much for your
              We thank you ver                           The goal of this document is to propose a design for the SLA form that meets all the
                                                 requirements, as described in the User Requirement Document, version 2.4.
               Timing  Details:
               ---------------                           The rest of this document presents typical use cases and snapshots of the corresponding
                                                 screens of s status in
                                                        thi the Remedy User Tool for better clarity.
               Status for this
                                 case is Open. For                                              IT Remedy - P
               IT Services / Mas
                                                       / User 2 describes
                                                                                                              RMS
                                   s Storage / AFS Sectionking days. Typical use cases for creating/modifying SLA business rules:
               the time   limit has been def
                                               ined to 3 wor
                                                                                        Design Docum
                                                             1. Accessing DomainAdministration form
                                                              es the case to be
                                                                                     resolved        ent for the SLA
                Ple ase note: the SLA
                                        definition requir Creating a New SLA Entry
                                  to Fixed) within
                                                       5 wor
                                                             2. g days.
                                                              kin                                                    Form
                (and status set                              3. Modifying a SLA Entry ired
                                                      when the time lim
                                                                            it has exp              Proposal
                                    l be triggered                 in to you,
                Another alarm wil              will be sen4. aga
                                                             t Copying an existing SLA Entry                       Version 1.3 – Jun
                                  taken. It                                                                                          e 2003
                if no action is        ll@cern.ch
                     to: Harry.Rensha                        5. Deleting a SLA Entry            Catherine Charb
                and                                                                                             onnier, FIO/SAO
                                                                                                                                    - Vincen
                                                         Section 3 describes additional PRMS Templates in order to send the SLA alarms. t Doré, FIO/SAO
                                           1”:
             Example for “ESCALATION Level               Section 4 describes how to modify the PRMS Template “New” that sends the
                                                 acknowledgement mail to the user as it will make use of SLA variables.


                                                         Notes:         This is the Desig
                                                                                          n Document for
                                                                        Requ                             the SLA form in
                                                            1. All forms will irements Dowithout version
                                                                                be called cument the prefix “PRMS:” for the Remedy PRMS the
                                                                                                                         easier reading of
                                                                                                         2.4.                            application based
                                                               document.                                                                                   on the User
                                                            2. As usual, in a form, mandatory fields are in Bold.

                                                                         History
                                                                                                Author
                                                                         Document creati                        Date
                                                                                         on v. C. Charb                          Comments
                                                                         1.0                             onnier 23 April
                                                                                                                         2003    Creation
                                                                         Document upda
                                                                                       te v.1.1 C. Charb
                                                                                                         onnier 13 May 20
                                                                                                                          03     Comments from
                                                                                                                                                   Nicole Cremel an
                                                                                                                                 Roger Woolnou                       d
                                                                                                                                                 gh (mainly abou
                                                                                                                                Templates). Co                   t
                                                                        Document upda                                                           mments from Vin
                                                                                      te v.1.2 C. Charb                         Doré.                              cent
                                                                                                        onnier 15 May 20
                                                                                                                         03     Corrections aft
                                                                        Document upda                                                           er the SLA Desig
                                                                                      te v.1.3 C. Charb                         Meeting with PR                  n
                                                                                                        onnier 25 June                           MS Domain Ma
                                                                                                                       2003     Update about SP                 nagers.
                                                                                                                                                  and On Hold Tim
                                                                                                                                                                    ers.




                                                                                                              vices
                                                                                          posed by the IT Ser
                                                                      Services domain pro
                                                 sible text in the IT
                For informa tion, example of pos
                Domain Manager:
                                                                                                          ctrl)
                                                                                    to afs account gif
                                                               rm (what happened
                                        - SLA Level 1 ala
                   Subject: CT146181                                                                                                               2
                                      mann@cern.ch                                                                    20
                     Cc: Bernd.Poller


                                                                                                                                                                       1




                                                                                           53
54
http://www.cuteoverload.com/   55
http://www.cuteoverload.com/   56
http://www.cuteoverload.com/   57
http://www.cuteoverload.com/   58
http://www.cuteoverload.com/   59
Fidelity not                     Duplicate labels
    needed                           are clumsy




Lacks visual
 heirarchy      Call to action?




                  60
Fidelity not                                             Duplicate labels are clumsy
   needed




      handwriting font
      suggests informality

                             Fidelity not       Speech bubble = comment

Lacks visual                    needed
 heirarchy                        Call to action?




     SImple way to give informal, textual comments
          or to preserve or punctuate dialog.
                                  61
Virtual “Clipping”



                       SUBJECTIVE / QUALITAT

                             Focused on
                     Experienc
                       (People, Activities, Cont




                           Meaningful
                          Has personal significanc


                           Pleasurable
                     Memorable experience worth
              62
SLIDES DON’T MAKE
TIP   GOOD READING
      MATERIAL.

             63
SLIDES DON’T MAKE
     GOOD READING
TIP For your, or your audience

     MATERIAL.

              64
65
Characters per page   Characters/IN2


            Physicians’ Desk Reference                                                         13,600              168

            Guinness Book of World
                                                                                                4,600              162
            Records
            Nytimes.com                                                                         4,100                44
            PowerPoint slide                                                                      250                 3




The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte   66
Characters per page   Characters/IN2


            Physicians’ Desk Reference                                                         13,600              168

            Guinness Book of World
                                                                                                4,600              162
            Records           A few seconds
            Nytimes.com of reading material                                                     4,100                44
            PowerPoint slide                                                                      250                 3




The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte   67
The audience can read
faster than you can speak.




             68
69
“If all you want to do is create a file of facts and
figures, then cancel the meeting and send in a report.
Do it in PowerPoint if you want, but it’s not a
presentation, it’s a report. It will contain whatever you
write down, but don’t imagine for a second that you’re
powerfully communicating any ideas.”

Seth Godin




                           70
G ot room for one more?




                          71
hard to read?




      72
what are you
trying to tell me?




         73
what’s the story?




        74
slides a free.

It’s ok to splurge.




         75
Too many slides




                  76
Simple concepts can
be hard to understand
when presented over
too many slides.
                              how did i
                             get here?




                        77
DON’T LET CHART
TIP   JUNK GET IN THE
      WAY OF YOUR STORY

            78
•Bullet           7%
     •Bullet      8%
                10%          35%
      •Bullet   11%
      •Bullet          29%
     •Bullet




79
Risks                  Risks Caused by                       Risk Mitigation
Delivery date risk due to a    The XYZ application is not web    Utilize resource augmentation to
gap identified in the current   service enabled and the work to   expedite the application
XYZ application.               enable the application is not     development.
                               funded at this time.




                                                 80
Risks                  Risks Caused by                       Risk Mitigation

                                           Que?
Delivery date risk due to a    The XYZ application is not web    Utilize resource augmentation to
gap identified in the current   service enabled and the work to   expedite the application
extras application.            enable the application is not     development.
                               funded at this time.




                                                 81
Risks                  Risks Caused by                       Risk Mitigation
 Delivery date risk due to a    The XYZ application is not web    Utilize resource augmentation to
 gap identified in the current   service enabled and the work to   expedite the application
 XYZ application.               enable the application is not     development.
                                funded at this time.




The problem:
XYZ application is not web service enabled

Causing:
The delivery date to slip

The solution:
Resources




                                                  82
• Increase market share by 25%
• Increase profits by 30%
• Increase new-product introductions




                   83
• Increase market share by 25%
It’s Increasethe bullet that’s
   •  not profits by 30%
   bad, it’s the delivery
   • Increase new-product introductions




                   84
If we...               We will...         Then we can...

Increase market share   Increase profits   Increase new products




                               85
• Increase market share by 25%
bullets and by 30%
   • Increase profits summaries don’t
          inspire belief.
   • Increase new-product introductions




                   86
Good presentations influence change




                87
Good presentations influence change




                88
Have A
 Clear
purpose



    Good presentations influence change




                    88
Have A
 Clear
            Stories create
purpose
               influence


    Good presentations influence change




                      88
Have A
  Clear
                 Stories create
 purpose
                    influence


     Good presentations influence change
Visuals create
    memories




                           88
Have A
  Clear
                 Stories create
 purpose
                    influence


     Good presentations influence change
Visuals create          Avoid communication
    memories                 barriers




                           88
ACTIVIT Y!




             89
90
91
92
93
94
I have two computers, can I share files and
Q   my printer between them?
ETHERNET




         ETHERNET                ETHERNET




    Yes! Connect your computers and printer
A   together with ETHERNET!
ETHERNET is a technology developed by Xerox, Intel,
             DEC in 1976 to allow devices to communicate over a
             single cable.
http://flickr.com/photos/ahkitj/20853609/   97
NETWORK

             ETHERNET




 ETHERNET               ETHERNET




A group of ETHERNET connected
 devices is called a NETWORK.
NETWORK

                     ETHERNET




In justETHERNET slides, we:
          4                       ETHERNET

Asked a question you want answered
Used imagery to make things memorable
told a story
didn’t bore you




        A group of ETHERNET connected
         devices is called a NETWORK.
“A subtle yet powerful shift occurs when you seek to
influence wise decisions rather than “right” decisions.”

STORY FACTOR by ANNETTE SIMMONS




                                  100
THANKS!

 me




travis@travisisaacs.com
              my blog

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Influencing change through presentations

  • 2. HOWDY! my name is TRAVIS ISAACS and I’m an INTERACTION DESIGNER * http://flickr.com/photos/dustinaskins/1430483437/ 2 * among other things
  • 3. Q Have you sat through a bad presentation? 3
  • 4. Q Have you sat through a bad presentation? Q Why was it bad? 4
  • 5. Q Have you sat through a bad presentation? Q Why was it bad? Q What do you remember about it? 5
  • 6. Q Have you sat through a bad presentation? Q Why was it bad? Probably nothing. Q What do you remember about it? 6
  • 7. A vicious circle Bad presentations Bad communication Less training Death by PowerP Bad (a relations oint Less nd how to fight it) money Less sales Alexei Kapterev 7
  • 8. Q HOW DO I INFLUENCE CHANGE? A PRESENTATIONS
  • 9. NOT A SILVER BULLET.
  • 10. n ago our fathers brought forth o d Four score and seven years nceived in Liberty, and dedicate n, co this continent a new natio en are created equal. to the proposition that all m ether a great civil war, testing whted, can Now we are engaged in conceived and so dedica , so that nation, or any nation n a great battle-field of that war. We long endure. We are met o rtion of that field, as a final resting have come to dedicate a po ve their lives that that nation might a place for those who here g and proper that we should do this. live. It is altogether fitting n not But, in a larger sense, we can not dedicate—we ca ve men, allow—this ground. The bra it, far consecrate—we can not h gled here, have consecrated living and dead, who strug d or detract. The world will little above our poor power to ad hat we say here, but it can never note, nor long remember w is for us the living, rather, to be It forget what they did here. ished work which they who fought dedicated here to the unfin advanced. It is rather for us to be here have thus far so nobly task remaining before us — that here dedicated to the great e take increased devotion to that from these honored dead w e last full measure of devotion — th cause for which they gave that these dead shall not have died that we here highly resolve under God, shall have a new birth of in vain — that this nation, ment of the people, by the people, freedom — and that governish from the earth. 10 for the people, shall not per
  • 11. http://www.norvig.com/Gettysburg/index.htm n ago our fathers brought forth o d Four score and seven years nceived in Liberty, and dedicate n, co this continent a new natio en are created equal. to the proposition that all m ether a great civil war, testing whted, can Now we are engaged in conceived and so dedica , so that nation, or any nation n a great battle-field of that war. We long endure. We are met o rtion of that field, as a final resting have come to dedicate a po ve their lives that that nation might a place for those who here g and proper that we should do this. live. It is altogether fitting n not But, in a larger sense, we can not dedicate—we ca ve men, allow—this ground. The bra it, far consecrate—we can not h gled here, have consecrated living and dead, who strug d or detract. The world will little above our poor power to ad hat we say here, but it can never note, nor long remember w is for us the living, rather, to be It forget what they did here. ished work which they who fought dedicated here to the unfin advanced. It is rather for us to be here have thus far so nobly task remaining before us — that here dedicated to the great e take increased devotion to that from these honored dead w e last full measure of devotion — th cause for which they gave that these dead shall not have died that we here highly resolve under God, shall have a new birth of in vain — that this nation, ment of the people, by the people, freedom — and that governish from the earth. 11 for the people, shall not per
  • 12. “Presentations should help us to discuss and decide on the issues that shape our lives and organizations.” Cliff Atkinson - Beyond Bullet Points 12
  • 13. high Email Presentation ENGAGEMENT Report low low FIDELITY of INFORMATION high 13
  • 14. “Presentations should help us to discuss and decide on the issues that slides, lives and It’s not the shape our it’s organizations.” you use them. how Cliff Atkinson - Beyond Bullet Points 14
  • 15. How do I give a [good, memorable, amazing, Q inspiring] presentations? 15
  • 16. Guy Kawasaki: “It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” Scott Beale / Laughing Squid - laughingsquid.com 16
  • 17. “Lessig Method” 240 slides ~20 minutes [VIDEO] 17
  • 18. “No more than Six words on a slide. EVER.” Mike Gould, www.mondodyne.com 18
  • 19. 19
  • 20. “Bullet points create obstacles between presenters and audiences...” 20
  • 21. “Many true statements are too long to fit on a PP [PowerPoint] slide, but this does not mean we should abbreviate the truth to make words fit. It means we should find a better tool to make presentations.” Edwarde Tufte, edwardtufte.com 21
  • 22. “Many true statements are too long to fit on a PP “POWERPOINT IS EVIL” [PowerPoint] slide, but this does not mean we should abbreviate the truth to make words fit. It means we should find a better tool to make presentations.” Edwarde Tufte, edwardtufte.com 22
  • 24. TIP UNDERSTAND PURPOSE 24
  • 25. WHAT IS THE PURPOSE OF YOUR PRESENTATION?
  • 26. WHAT IS THE PURPOSE OF YOUR PRESENTATION? or- application, website, feature, etc.
  • 30. INFLUENCE PROTOTYPE UNDERSTAND CHOOSE DEFINE IMPLEMENT RESEARCH LEARN IDEATE CHANGE
  • 31. INFLUENCE PROTOTYPE UNDERSTAND CHOOSE DEFINE as important as what IMPLEMENT Understanding purpose is just RESEARCH in the slide LEARN you put IDEATE CHANGE
  • 32. TIP TELL A STORY 32
  • 33. Not that kind of story... Our Fishing Tr ip http://flickr.com/photos/9803968@N08/1605754211/
  • 34. Not that kind of story... Our Fishing Tr ip the story of how you came to this conclusion http://flickr.com/photos/9803968@N08/1605754211/
  • 35. 35
  • 36. “Humans spent thousands upon thousands of years developing/evolving the ability to learn through stories. Our brains are tuned for it. Our brains are not tuned for sitting in a classroom listening passively to a lecture of facts, or reading pages of text facts.” Kathy Sierra 36
  • 37. Rememb er Muliplication Tables? http://www.flickr.com/photos/basak/391016492/
  • 39. Even multiplication tables tell a story (albeit, a boring one) http://www.flickr.com/photos/basak/391016492/
  • 40. A calculator can’t tell a story http://www.flickr.com/photos/basak/391016492/
  • 41. Intriguing W hat makes a good story? Provocative Identification Emotional Engaging Revealing Conversational http://flickr.com/photos/flisspix/225315476/ 41
  • 42. “...a meaningful story inspires belief in you and renews hope that your ideas indeed offer what you promise. Genuine influence goes deeper than getting.” STORY FACTOR by ANNETTE SIMMONS 42
  • 43. Intriguing prestory?tion senta W hat makes a good Provocative Identification Emotional Engaging Revealing Conversational http://flickr.com/photos/garrettdimon/1423843432/in/set-72157602121290543/ 43
  • 45. quot;What begins to matter more [than mere data] is the ability to place these facts in context and to deliver them with emotional impact.quot; Dan Pink 45
  • 46. TIP SHOW, DON’T TELL 46
  • 47. “The software is being stretched far beyond it’s original intended design to accommodate new features.” 47
  • 48. The software is being stretched far beyond it’s original intended design to accommodate new features.
  • 49. TIP SHOW, DON’T TELL http://headrush.typepad.com/creating_passionate_users/2005/12/_but_is_it_memo.html 49
  • 52. 1. Introduction The goal of the project is to design and implement a user-friendly interface that will allow Domain T146181 n.ch/problem/mod/C Managers to access (read and/or write access) the business rules that are implemented in http://consult.cer the workflow to enforce Service Level Agreements in the PRMS application. collaboration. y much for your We thank you ver The goal of this document is to propose a design for the SLA form that meets all the requirements, as described in the User Requirement Document, version 2.4. Timing Details: --------------- The rest of this document presents typical use cases and snapshots of the corresponding screens of s status in thi the Remedy User Tool for better clarity. Status for this case is Open. For IT Remedy - P IT Services / Mas / User 2 describes RMS s Storage / AFS Sectionking days. Typical use cases for creating/modifying SLA business rules: the time limit has been def ined to 3 wor Design Docum 1. Accessing DomainAdministration form es the case to be resolved ent for the SLA Ple ase note: the SLA definition requir Creating a New SLA Entry to Fixed) within 5 wor 2. g days. kin Form (and status set 3. Modifying a SLA Entry ired when the time lim it has exp Proposal l be triggered in to you, Another alarm wil will be sen4. aga t Copying an existing SLA Entry Version 1.3 – Jun taken. It e 2003 if no action is ll@cern.ch to: Harry.Rensha 5. Deleting a SLA Entry Catherine Charb and onnier, FIO/SAO - Vincen Section 3 describes additional PRMS Templates in order to send the SLA alarms. t Doré, FIO/SAO 1”: Example for “ESCALATION Level Section 4 describes how to modify the PRMS Template “New” that sends the acknowledgement mail to the user as it will make use of SLA variables. Notes: This is the Desig n Document for Requ the SLA form in 1. All forms will irements Dowithout version be called cument the prefix “PRMS:” for the Remedy PRMS the easier reading of 2.4. application based document. on the User 2. As usual, in a form, mandatory fields are in Bold. History Author Document creati Date on v. C. Charb Comments 1.0 onnier 23 April 2003 Creation Document upda te v.1.1 C. Charb onnier 13 May 20 03 Comments from Nicole Cremel an Roger Woolnou d gh (mainly abou Templates). Co t Document upda mments from Vin te v.1.2 C. Charb Doré. cent onnier 15 May 20 03 Corrections aft Document upda er the SLA Desig te v.1.3 C. Charb Meeting with PR n onnier 25 June MS Domain Ma 2003 Update about SP nagers. and On Hold Tim ers. vices posed by the IT Ser Services domain pro sible text in the IT For informa tion, example of pos Domain Manager: ctrl) to afs account gif rm (what happened - SLA Level 1 ala Subject: CT146181 2 mann@cern.ch 20 Cc: Bernd.Poller 1 52
  • 53. tracker.garrettdimon.com 1. Introduction The goal of the project is to design and implement a user-friendly interface that will allow Domain T146181 n.ch/problem/mod/C Managers to access (read and/or write access) the business rules that are implemented in http://consult.cer the workflow to enforce Service Level Agreements in the PRMS application. collaboration. y much for your We thank you ver The goal of this document is to propose a design for the SLA form that meets all the requirements, as described in the User Requirement Document, version 2.4. Timing Details: --------------- The rest of this document presents typical use cases and snapshots of the corresponding screens of s status in thi the Remedy User Tool for better clarity. Status for this case is Open. For IT Remedy - P IT Services / Mas / User 2 describes RMS s Storage / AFS Sectionking days. Typical use cases for creating/modifying SLA business rules: the time limit has been def ined to 3 wor Design Docum 1. Accessing DomainAdministration form es the case to be resolved ent for the SLA Ple ase note: the SLA definition requir Creating a New SLA Entry to Fixed) within 5 wor 2. g days. kin Form (and status set 3. Modifying a SLA Entry ired when the time lim it has exp Proposal l be triggered in to you, Another alarm wil will be sen4. aga t Copying an existing SLA Entry Version 1.3 – Jun taken. It e 2003 if no action is ll@cern.ch to: Harry.Rensha 5. Deleting a SLA Entry Catherine Charb and onnier, FIO/SAO - Vincen Section 3 describes additional PRMS Templates in order to send the SLA alarms. t Doré, FIO/SAO 1”: Example for “ESCALATION Level Section 4 describes how to modify the PRMS Template “New” that sends the acknowledgement mail to the user as it will make use of SLA variables. Notes: This is the Desig n Document for Requ the SLA form in 1. All forms will irements Dowithout version be called cument the prefix “PRMS:” for the Remedy PRMS the easier reading of 2.4. application based document. on the User 2. As usual, in a form, mandatory fields are in Bold. History Author Document creati Date on v. C. Charb Comments 1.0 onnier 23 April 2003 Creation Document upda te v.1.1 C. Charb onnier 13 May 20 03 Comments from Nicole Cremel an Roger Woolnou d gh (mainly abou Templates). Co t Document upda mments from Vin te v.1.2 C. Charb Doré. cent onnier 15 May 20 03 Corrections aft Document upda er the SLA Desig te v.1.3 C. Charb Meeting with PR n onnier 25 June MS Domain Ma 2003 Update about SP nagers. and On Hold Tim ers. vices posed by the IT Ser Services domain pro sible text in the IT For informa tion, example of pos Domain Manager: ctrl) to afs account gif rm (what happened - SLA Level 1 ala Subject: CT146181 2 mann@cern.ch 20 Cc: Bernd.Poller 1 53
  • 54. 54
  • 60. Fidelity not Duplicate labels needed are clumsy Lacks visual heirarchy Call to action? 60
  • 61. Fidelity not Duplicate labels are clumsy needed handwriting font suggests informality Fidelity not Speech bubble = comment Lacks visual needed heirarchy Call to action? SImple way to give informal, textual comments or to preserve or punctuate dialog. 61
  • 62. Virtual “Clipping” SUBJECTIVE / QUALITAT Focused on Experienc (People, Activities, Cont Meaningful Has personal significanc Pleasurable Memorable experience worth 62
  • 63. SLIDES DON’T MAKE TIP GOOD READING MATERIAL. 63
  • 64. SLIDES DON’T MAKE GOOD READING TIP For your, or your audience MATERIAL. 64
  • 65. 65
  • 66. Characters per page Characters/IN2 Physicians’ Desk Reference 13,600 168 Guinness Book of World 4,600 162 Records Nytimes.com 4,100 44 PowerPoint slide 250 3 The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte 66
  • 67. Characters per page Characters/IN2 Physicians’ Desk Reference 13,600 168 Guinness Book of World 4,600 162 Records A few seconds Nytimes.com of reading material 4,100 44 PowerPoint slide 250 3 The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte 67
  • 68. The audience can read faster than you can speak. 68
  • 69. 69
  • 70. “If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report. Do it in PowerPoint if you want, but it’s not a presentation, it’s a report. It will contain whatever you write down, but don’t imagine for a second that you’re powerfully communicating any ideas.” Seth Godin 70
  • 71. G ot room for one more? 71
  • 73. what are you trying to tell me? 73
  • 75. slides a free. It’s ok to splurge. 75
  • 77. Simple concepts can be hard to understand when presented over too many slides. how did i get here? 77
  • 78. DON’T LET CHART TIP JUNK GET IN THE WAY OF YOUR STORY 78
  • 79. •Bullet 7% •Bullet 8% 10% 35% •Bullet 11% •Bullet 29% •Bullet 79
  • 80. Risks Risks Caused by Risk Mitigation Delivery date risk due to a The XYZ application is not web Utilize resource augmentation to gap identified in the current service enabled and the work to expedite the application XYZ application. enable the application is not development. funded at this time. 80
  • 81. Risks Risks Caused by Risk Mitigation Que? Delivery date risk due to a The XYZ application is not web Utilize resource augmentation to gap identified in the current service enabled and the work to expedite the application extras application. enable the application is not development. funded at this time. 81
  • 82. Risks Risks Caused by Risk Mitigation Delivery date risk due to a The XYZ application is not web Utilize resource augmentation to gap identified in the current service enabled and the work to expedite the application XYZ application. enable the application is not development. funded at this time. The problem: XYZ application is not web service enabled Causing: The delivery date to slip The solution: Resources 82
  • 83. • Increase market share by 25% • Increase profits by 30% • Increase new-product introductions 83
  • 84. • Increase market share by 25% It’s Increasethe bullet that’s • not profits by 30% bad, it’s the delivery • Increase new-product introductions 84
  • 85. If we... We will... Then we can... Increase market share Increase profits Increase new products 85
  • 86. • Increase market share by 25% bullets and by 30% • Increase profits summaries don’t inspire belief. • Increase new-product introductions 86
  • 89. Have A Clear purpose Good presentations influence change 88
  • 90. Have A Clear Stories create purpose influence Good presentations influence change 88
  • 91. Have A Clear Stories create purpose influence Good presentations influence change Visuals create memories 88
  • 92. Have A Clear Stories create purpose influence Good presentations influence change Visuals create Avoid communication memories barriers 88
  • 94. 90
  • 95. 91
  • 96. 92
  • 97. 93
  • 98. 94
  • 99. I have two computers, can I share files and Q my printer between them?
  • 100. ETHERNET ETHERNET ETHERNET Yes! Connect your computers and printer A together with ETHERNET!
  • 101. ETHERNET is a technology developed by Xerox, Intel, DEC in 1976 to allow devices to communicate over a single cable. http://flickr.com/photos/ahkitj/20853609/ 97
  • 102. NETWORK ETHERNET ETHERNET ETHERNET A group of ETHERNET connected devices is called a NETWORK.
  • 103. NETWORK ETHERNET In justETHERNET slides, we: 4 ETHERNET Asked a question you want answered Used imagery to make things memorable told a story didn’t bore you A group of ETHERNET connected devices is called a NETWORK.
  • 104. “A subtle yet powerful shift occurs when you seek to influence wise decisions rather than “right” decisions.” STORY FACTOR by ANNETTE SIMMONS 100