2011 Sales Deck

Mike Ditka, joined the new ownership group of William Niro, Dr. Ciro Cirrincione
Richard Scheer and Kathryn Hill on January 14, 2010.

Currently an analyst with ESPN, Ditka began his professional career in 1961. Ditka
spent six seasons in a Bears uniform — appearing in five Pro Bowls, winning the
NFL Rookie of the Year Award in 1961 and playing on the Bears’ 1963 NFL
championship team.. On July 30, 1988, he became the first tight end inducted into
the Pro Football Hall of Fame

January 20, 1982, Ditka was named the 10th head coach in Chicago Bears’ history.
In 1985, the Bears posted an 18-1 record and defeated the
New England Patriots 46-10 in Super Bowl XX.

“It is no secret that I love the game of Arena Football…When I saw how
serious this group was about restoring a successful franchise in Chicago,
I knew I wanted to be a part of it. ”

Gender of Chicago Rush Fans
Income Age of Fan

9% Under 18
23% $30k-$59k 15% 16%
35% 9% 12% 18-24
Male 33% $60k-$79k
65% 25-44
35% 48%
Female $80k--$99k
45-55
$100k+
55+

Attendance

9%
16% Friends

42% 33% Date/Spouse
Kids/Family
Group

’
…

Event
Experience

Player
Interactions

CHICAGO RUSH ARENA FOOTBALL
CHICAGO RUSH ARENA FOOTBALL The smell of BBQ fills the area in the exclusive tailgating lot, open 4 hours prior to
CHICAGO RUSH ARENA FOOTBALL Kickoff.
CHICAGO RUSH ARENA FOOTBALL Families can turn a Chicago Rush game into a complete days worth of activities
CHICAGO RUSH ARENA FOOTBALL including our Family Fest which opens two hours prior to kickoff offering a plethora of
activities including video games, face painting and more for parents and kids.
CHICAGO RUSH ARENA FOOTBALL Fans enjoy a performance by the Adrenaline Rush dancers, pyrotechnics, inflatable
helmet, national anthem and other surprises prior to Kickoff at each home game.
CHICAGO RUSH ARENA FOOTBALL Fans enjoy 30 minutes of Player and Dancer autographs on the field after each home
CHICAGO RUSH ARENA FOOTBALL game. Also, fans have the opportunity to mingle with their role models at the post
game party, open to all fans, located at The Ram in Rosemont.


WASHINGTON

MILWAUKEE

IOWA
PHILADELPHIA
UTAH 2011 EXP.
KANSASS CITY CHICAGO
2011 EXP. CLEVELAND
SAN JOSE
2011 EXP.

TULSA
ARIZONA
OKLAHOMA
ALABAMA
CITY JACKSONVILLE

ORLANDO
LOUISIANNA
DALLAS

TAMPA

$100.00
$90.00 $94.00
$80.00 $88.33

$70.00
$60.00 $64.25
$50.00
$40.00 $47.75
$30.00
$32.28 $30.60 $26.86
$20.00
$10.00
$0.00
Average Ticket Price

Arena Football Fans have the highest propensity to try, switch, or be loyal to
partners based on a sponsorship of a sport they follow.

Dasher board Signage
Dasher Boards surround the Allstate Arena playing turf and are visible to fans at the arena, as well as those
watching on National (NFL Network) and Regional (Comcast Sports Net) Television.

On Field Promotion
On field promotions are held during breaks in play and are 60-90 seconds long. This is the perfect opportunity
to interact with fans and get your brand in front of a captive audience.

:30 Second In Game Commercial Spot on the Vision Board
Utilize the Vision Board for one (1) 30 second commercial for every home game during the 2011 season in
front of a captive audience.

Concourse Display
Utilize one strategically placed table in a designated area in the concourse at Allstate Arena where
representatives from your company can have one on one interactions with RUSH fans.

Full Page Color Ad in the Gameday Program
One (1) full page color ad in the Rush Gameday program. Guaranteed distribution to 40,000 (5,000 per game).

Branded “Play of the Game”
Be the featured sponsor of a specified play of the game, i.e. “Impact play of the Game” where one play will be
chosen for the strongest hit by a Chicago Rush player. Play will be announced via the Public Address system,
and will be supplemented with a video on the vision board as well a logo.

“There’s no magic bullet in sports marketing, but rather it’s a combination of things that make the whole”

2011 Sales Deck

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2011 Sales Deck