Keynote presentation given at the February 22, 2103 Student Ad Summit, for the Minnesota Ad Fed.

1. Thoughts on starting an
advertising career in 2013
@TBRUNELLE | HELLO VIKING + MIMA

2. What will you do with our industry?
2013 STUDENT AD SUMMIT | @TBRUNELLE

3. “How can we help people?”
vs.
“What can we sell people?”
< JOE MCCAMBLEY >
2013 STUDENT AD SUMMIT | @TBRUNELLE

4. 20/14/6/8/4/2/6
2013 STUDENT AD SUMMIT | @TBRUNELLE

5. SPECIAL THANKS TO:
2013 STUDENT AD SUMMIT | @TBRUNELLE

6. Q.
What was the
smartest tactic or
attitude you embraced
that helped further
your career?
2013 STUDENT AD SUMMIT | @TBRUNELLE

7. A.
“Unwavering optimism.
Sunny disposition.
Always say ‘yes.’”
< BEN KJOS >
2013 STUDENT AD SUMMIT | @TBRUNELLE

8. Q.
What was your
biggest misperception
about getting a job
in advertising?
2013 STUDENT AD SUMMIT | @TBRUNELLE

9. A.
“The whole interview process was
very different... They didn’t even
review my portfolio with me.
They’d already seen it and that’s
why I was invited...”
< MEGAN BAXTER >
2013 STUDENT AD SUMMIT | @TBRUNELLE

10. 2013 STUDENT AD SUMMIT | @TBRUNELLE

11. 2013 STUDENT AD SUMMIT | @TBRUNELLE

12. How many of you are
graduating this spring?
2013 STUDENT AD SUMMIT | @TBRUNELLE

13. 2013 STUDENT AD SUMMIT | @TBRUNELLE

14. 2013 STUDENT AD SUMMIT | @TBRUNELLE

15. “If you’re not rethinking your game,
you’re going to be plowed under.”
< BOB LEFSETZ >
2013 STUDENT AD SUMMIT | @TBRUNELLE

16. “Not adding value
is the same as taking it away.”
< SETH GODIN >
2013 STUDENT AD SUMMIT | @TBRUNELLE

17. INSIGHT #1
Tools and tactics are not Story.
2013 STUDENT AD SUMMIT | @TBRUNELLE

18. INSIGHT #1
Bio |
About yourself in 160 characters or less.
2013 STUDENT AD SUMMIT | @TBRUNELLE

19. INSIGHT #2
You can’t be someone else’s formula
for long, or very well.
2013 STUDENT AD SUMMIT | @TBRUNELLE

20. INSIGHT #2
“Learn all you can, then forget it all
and play what you feel.”
< DRUMMER CHESTER THOMPSON >
2013 STUDENT AD SUMMIT | @TBRUNELLE

21. INSIGHT #2
Q.
What was the
smartest tactic or
attitude you embraced
that helped further
your career?
2013 STUDENT AD SUMMIT | @TBRUNELLE

22. INSIGHT #2
A.
“Everything that you do outside of each
and every project you’re working with,
has as much influence on that project as
what you’re directly working on.”
< TOUSUE VANG >
2013 STUDENT AD SUMMIT | @TBRUNELLE

23. FLICKR PHOTO ©VOLDY92
IDEAS SHOULD CAUSE THE REACTION:
“I hadn’t thought of it
that way before.”
2013 STUDENT AD SUMMIT | @TBRUNELLE

24. INSIGHT #2 - EXAMPLE
“You’ve already seen our ad unit.
It’s the tumblr post.”
< DAVID KARP | TUMBLR FOUNDER >
2013 STUDENT AD SUMMIT | @TBRUNELLE

25. INSIGHT #3
“For activities with rapidly evolving
rules - such as business start-ups
or book writing - success comes
when you CHANGE the rules
to a new configuration.”
< CAL NEWPORT | STUDY HACKS >
2013 STUDENT AD SUMMIT | @TBRUNELLE

26. INSIGHT #3
“For activities with clear fixed rules -
such as sports, chess and music - the
only way to succeed is to put in more
deliberate practice than your peers.”
< CAL NEWPORT | STUDY HACKS >
2013 STUDENT AD SUMMIT | @TBRUNELLE

27. INSIGHT #3
Craft can kill your career.
OBSESSION WITH
2013 STUDENT AD SUMMIT | @TBRUNELLE

28. FLICKR PHOTO ©LAURENLEMON
INSIGHT #4
.366
2013 STUDENT AD SUMMIT | @TBRUNELLE

29. INSIGHT #5
Old ideas were celebrated by
the many as the work of the few.
Today, ideas are the work of
many celebrated by many.
2013 STUDENT AD SUMMIT | @TBRUNELLE

30. Ideas first.
2013 STUDENT AD SUMMIT | @TBRUNELLE

31. Relationships first.
2013 STUDENT AD SUMMIT | @TBRUNELLE

32. Relationships are work.
So, get to work.
2013 STUDENT AD SUMMIT | @TBRUNELLE

33. 2013 STUDENT AD SUMMIT | @TBRUNELLE

34. “I got my first and second job not
because of sending out CV’s but going
out to mixers and happy hours.”
< ZAMIN DHARSI >
2013 STUDENT AD SUMMIT | @TBRUNELLE

35. mima.org
2013 STUDENT AD SUMMIT | @TBRUNELLE

36. “...a lack of experience can even be
power. You’re on the cutting edge.”
< ZAMIN DHARSI >
2013 STUDENT AD SUMMIT | @TBRUNELLE

37. 2013 STUDENT AD SUMMIT | @TBRUNELLE

38. “We’re all a lot weirder
than we’d like the world to know.”
< SETH GODIN >
2013 STUDENT AD SUMMIT | @TBRUNELLE

39. So now what will you do
with your industry?
2013 STUDENT AD SUMMIT | @TBRUNELLE

40. timbrunelle.com/blog
@tbrunelle
2013 STUDENT AD SUMMIT | @TBRUNELLE