Amazon is a marketing channel worth optimizing because its search engine serves as a gold mine for attracting customers but does so only if those customers can find your book. If you want to know how to rank for Amazon, you’ve come to the right source.Follow these tips and tricks to start maximizing this valuable resource.

1. How to
Track Keywords
for Amazon Books

2. Amazon is a marketing channel
worth optimizing because its
search engine serves as a gold mine
for attracting customers but does so
only if those customers
can find your book.

3. Amazon ranks your product
only for keywords you’ve specifically typed
into your product listing, so it is essential
you choose the right keywords
to promote your book.
There is no set formula
for researching keywords—it’s more like
a game of trial and error, testing to see
what works best for you.

4. Once you find keywords for your book,
add them to the details section in your
Kindle Direct Publishing (KDP) account.
Manually tracking your keywords
on Amazon is a time-consuming process.
This is where the suite
comes in handy!

5. contains a handy Kindle keyword tracking tool
that updates automatically every hour.

6. How to Track
Your Amazon Keyword Rankings
Login to your account at
1

7. How to Track
Your Amazon Keyword Rankings
Scroll over the Kindle Books tab and select
Manage Keyword Rankings.
2

8. How to Track
Your Amazon Keyword Rankings
Click on the Add Kindle Book button.
3

9. How to Track
Your Amazon Keyword Rankings
Copy and paste the URL
from your Amazon book page in the box.
4

10. How to Track
Your Amazon Keyword Rankings
Click on the Add Books button,
then click OK in the dialog box that says,
“Book data is now being collected, won’t be long!”5

11. How to Track
Your Amazon Keyword Rankings
Another dialog box will pop up and indicate
how many books you’ve added to your account.
Click OK and your book should appear on the list.6

12. How to Track
Your Amazon Keyword Rankings
Open a new browser tab and login
to your account at
7

13. How to Track
Your Amazon Keyword Rankings
Locate the book you added,
scroll over the ellipsis button. It looks like this: …
and select Edit eBook Details.8

14. How to Track
Your Amazon Keyword Rankings
Go back to the K Optimizer 2.0 window
and click on the Add Keywords icon under the
Action column.9

15. How to Track
Your Amazon Keyword Rankings
When the Add Keywords window appears,
go back to your KDP account
and scroll down to Keywords under the
Kindle eBook Details tab.
10

16. How to Track
Your Amazon Keyword Rankings
Copy and paste the keywords from your list
into the Add Keywords window --
add only one keyword per line.
Then click on the Add Keywords button.
You can also use the Search icon to generate
related keywords you might be interested
in tracking. When you click on it,
it will redirect you to a page that provides
keyword suggestions.

17. How to Track
Your Amazon Keyword Rankings
You can also use KDP Rocket
to help with keyword research
so you can find the most relevant keywords
for your books on Amazon
and see how competitive they are.

18. How to Track
Your Amazon Keyword Rankings
Click on the book row to check the data
for the keywords you added.
11

19. How to Track
Your Amazon Keyword Rankings
The K Optimizer 2.0 keyword tracking tool
will start tracking your book’s activity
based on the keywords you entered.
Once you have enough data,
you’ll see the trend for your book’s Amazon
keyword ranking and how it helps you
sell copies and drive traffic.

20. Amazon Keyword Tracking
Case Study
Take a look at one of the books we’ve been tracking,
Set in Stone, by Kylie Stewart.
First, we click on the book row to show the details.
See example table on the next slide >>

21. Amazon Keyword Tracking
Case Study
Observe table:

22. Amazon Keyword Tracking
Case Study
There are four columns in the table:
(see table on previous slide)
Keyword
This lists the
keywords we
entered for
tracking.
Trend
This shows how
the keywords’
popularity have
increased or
decreased.
Keyword
ranking
This indicates
how our book is
currently
ranking on
Amazon for that
keyword as well
as what page it’s
on in Amazon
results.
Actions
The three
buttons
underneath this
column include
Trend Chart,
Show in Amazon
Search and
Delete.

23. Amazon Keyword Tracking
Case Study
We just accessed the data for our current
Amazon keyword rankings, which we’ll use to decide
whether to keep the keyword, optimize it or remove it.
Set in Stone ranks No. 1 for the keyword phrase
“contemporary adventure romance.”
That means it appears on Amazon’s
first result page, so we want to keep this phrase
because it is driving traffic and sales for the book.

24. Amazon Keyword Tracking
Case Study
The keyword phrase “contemporary romance series,”
however, is not doing well. Its ranking is >300,
which means it appears on or below page 300.
We can either optimize the listing for that keyword
to rank higher, or remove it and
choose a different one.

25. Click here to learn more!
Visit our blog
If you’re on the fence about using
the to track your keywords,
climb down. It’s easy and affordable —
and it offers a host other tools
that you can use to simplify the way you run
your kindle business.
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