1. Digital Marketing Directions
2015
Three Key Trends Driving Your Hotel
Marketing Next Year

2. These are “the good ol’ days”
• Occupancies and rates at record highs (STR)
• New inventory lagging demand (STR)
• 2015 presents the opportunity to be a great year
• But only if you take advantage of trends

3. It’s All
E-commerce
Internet,
Everywhere
We’re All
Publishers
Now
Radical
Transparency
Deep
Customer
Insights
Disruption
& Disinter-mediation
Changing of
the Guard

4. Internet,
Everywhere
Mobiles Wearables Usables Invisibles

5. Source: http://blogs.cisco.com/news/cisco-connections-counter/
• Almost 13.4 billion
Internet-connected
devices in the world
• Roughly 2 Internet-connected
devices for
every man, woman, and
child on the planet

6. More people own mobile
phones than own
toothbrushes
Internet,
Everywhere

7. “The web is like electricity.
It’s just there.” Eric Schmidt

8. Context is Queen
• Segment customer behaviors
by context
• Observe, measure, and learn
your customer’s pain points in
each
• Improve by aligning customer
experience with context
Internet,
Everywhere

9. And if context is
queen, guess
what that makes
content

10. We’re All
Publishers
Now

11. 204,000,000 emails sent
Source: Intel
We’re All
Publishers
Now

12. 90+ reviews
We’re All
Publishers
Now

13. 100,000 Tweets
We’re All
Publishers
Now

14. 28,000 photos
We’re All
Publishers
Now

15. 208,000 photo uploads
We’re All
Publishers
Now

16. We’re All
Publishers
Now
30 hours of video uploaded

17. 2+ million search queries
We’re All
Publishers
Now

19. Content is King
• Cut through the clutter
• Create content that is:
– Snackable
– Sharable
– Sharp
We’re All
Publishers
Now

20. Snackable
Sharp
Shareable

24. Images sell

25. Next 5-10 years
We’re All
Publishers
Now
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews
• 104,000 Tweets
• 208,000 photo uploads

26. Internet,
Everywhere
Mobiles Wearables Usables Invisibles

27. Data is the Crown Jewels
• Highlights customer behaviors,
wants, and desires
• Leads product, promotion,
placement and pricing
decisions
• Cannot be easily duplicated by
competition
Deep
Customer
Insights

29. Disney MyMagic+ RFID
“tickets” and
purchasing

30. Data is the Crown Jewels
• Be willing to start small
• Anticipate, analyze, and adapt to
changing customer needs
• Protect the crown jewels: Privacy
and security matter; Protect your
customers’ information like your
business depends on it
Deep
Customer
Insights

31. Keys to Your Kingdom Next Year It’s All
E-commerce
Deep
Customer
Insights
Internet,
Everywhere
We’re All
Publishers
Now

32. Key Takeaways
• Content is king
– Use snackable, sharable, and sharp content to attract interest and action
• Context is queen
– Help your customers meet their needs where they are, not just on which device
• Data is the crown jewels
– Use it to gain a competitive advantage, and to rule next year!

33. Thank You
Web: timpeter.com
Phone: 201-305-0055
Email: tim@timpeter.com
Twitter: twitter.com/tcpeter