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Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

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Tim Peter
Tim Peter

Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.

Marketing
1 of 25
Elements of E-commerce How Digital Storytelling Drives Revenue and Results
Content 2 2 1 1 3 4 3 Customer Conversion
Dream Discover Research Book Anticipate Stay Remember
X
300 Million Photos Uploaded Daily 6
© 2013 - Tim Peter & Associates
More People Own Mobile Phones Than Own Toothbrushes
2013: 45% of Searches on Mobile Source: Google
Have We Reached “Peak Search”? Source: Google
What is a “Search Engine” in 2014?
• • • • Content-rich Context-rich Keyword-rich Customerfocused
Snackable Shareable Sharp
• Focus – Customer – Content – Conversion • Content Rules – Snackable – Shareable – Sharp
Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter

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Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

Editor's Notes

  1. Role of search Search engines know: Who you are? Where you are When you're interested What you want Why you care Will reward Content rich Context rich Keyword rich K-Link rich (c'mon, had to do it) In a word, customer-focused. In other words, friction-free
  2. Fewer social media channels: Facebook, Flickr (visual), Twitter, and YouTube