This document outlines 4 key actions for driving digital transformation: 1) Know your customer by understanding their behaviors, preferences, and needs across different digital platforms and devices. 2) Lead with data by using customer data and analytics to test strategies, measure outcomes, and continuously improve. 3) Test and learn through staged market tests, A/B testing, and continuous learning from results. 4) Master accountability by establishing clear roles and responsibilities, and decision-making processes to enable rapid testing and learning. Taking these actions can help organizations capture market share and revenue growth through customer-centric digital transformation.