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A Business User's Guide to Getting Started with xAPI

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This session was presented at the 2018 Association for Talent Development's TechKnowledge Conference in San Jose, CA.

The Experience API (xAPI) and the learning record store (LRS) are powerful tools for any learning organization, providing improved visibility into learning data. This session focuses on practical business outcomes, using high-level case studies to demonstrate short- and long-term benefits of xAPI. In this session, we will address how xAPI can fit into your learning ecosystem, and how it compares with other learning standards. We'll also discuss the first steps to testing and validating the value of xAPI for your organization.

Learn more at https://www.yetanalytics.com.

Published in: Data & Analytics
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A Business User's Guide to Getting Started with xAPI

  1. 1. A Business User’s Guide to Getting Started with xAPI January 24, 2018 — #xAPI
  2. 2. Today’s Agenda • What We Heard in 2017 • State of Learning Ecosystems • Intro to xAPI for Business Users • Case Studies • Takeaways and Next Steps Welcome! Thank you for joining us today! 2 background xAPI case studies 2020 takeaways
  3. 3. 1. Provide data about individual learning and performance directly to employees, managers, and other stakeholders. 2. Make the move from manual data processing to real-time reporting and automated analytics in the next 9-18 months. 3. Bring together stakeholders from across departments including IT, Sales, HR, andTalent Development at the onset of xAPI initiatives. Quick Rewind: 3 L&D Leader Goals 3 background case studies 2020 takeawaysxAPI
  4. 4. “I’m responsible for a complex, fragmented ecosystem and I don’t love the tools we’re using.And neither does anyone else.” Quick Rewind: One Big Problem “From what I’ve seen, xAPI could be our way to fix this whole thing.” 4 background case studies 2020 takeawaysxAPI
  5. 5. Current State • Very siloed systems • Data fragmentation • Poor learner experience (LX) • Disaster in reporting • Lots of time spent in data cleaning, little time in analytics “My life right now.” 5 background case studies 2020 takeawaysxAPI
  6. 6. • Seamless system and content communication • Learning experience happens in unified system • Automated data collection, reporting, and analytics accessible to stakeholders Total Integration “By 2020.” 6 background xAPI case studies 2020 takeaways
  7. 7. We know we can’t go from 0-100. We have to build the road first. 7 background xAPI case studies 2020 takeaways
  8. 8. What is xAPI? xAPI is a way to capture experience data. Let’s start with the basics! 8 background xAPI case studies 2020 takeaways
  9. 9. Experience data is a combination of activity, learning, behavior, and performance data. By unifying data from across organizational data sources, insights into engagement, learning effectiveness, information use, and team behaviors can be identified and applied to improve business outcomes. What is experience data? 9 background xAPI case studies 2020 takeaways
  10. 10. Experience data is collected using the Experience API (xAPI), in a standardized Actor —Verb — Object data format. This interoperable data structure allows you to access information across tools and technologies where experience data is created in real-time. How is experience data collected? Stacey Completed Course #1 Actor Verb Object 10 background xAPI case studies 2020 takeaways
  11. 11. How is experience data collected? Because xAPI is designed around activity-based data collection, xAPI data can provide high-resolution insights into specific learner activity. For example, completing a course is actually a summation of many, much more granular, actions. This information can show us how engaging or valuable an experience is for a learner. Stacey Completed Course Launched Viewed Played Clicked Paused Clicked Opened Clicked Clicked Submitted Viewed Closed Course Title Page Video Rewind Video Resource Link Article Radio Button #1 Radio Button #2 Answer Final Slide Course 11 background case studies 2020 takeawaysxAPI
  12. 12. Experience data is collected using xAPI integrations and stored in a Learning Record Store (LRS). Data can then be sent to other applications like automated dashboards or reporting tools. How is experience data connected? 12 background case studies 2020 takeawaysxAPI
  13. 13. Experience data is collected using xAPI integrations and stored in a Learning Record Store (LRS). Data can then be sent to other applications like automated dashboards or reporting tools. How is experience data connected? But where are organizations starting? 13 background case studies 2020 takeawaysxAPI
  14. 14. • Modernization of learning ecosystem to modular structure • Solves for reporting challenges through data unification using the LRS • Future-proofed through xAPI enablement Hybrid Ecosystem 14 background case studies 2020 takeawaysxAPI
  15. 15. • Modernization of learning ecosystem to modular structure • Solves for reporting challenges through data unification using the LRS • Future-proofed through xAPI enablement Hybrid Ecosystem Where you can be 6-8 months from today. 15 background case studies 2020 takeawaysxAPI
  16. 16. No. Definitely not. Proof or it can’t happen. Do you think it’s true? 6-8 months! 16 background case studies 2020 takeawaysxAPI
  17. 17. Case Studies to Prove It Reimagining Performance Assessment for Personalized Learning & Development Creating a Unified System of Record to Power the CorporateTranscript Improving the Learner Experience through a Multi-Source Content Portal 17 background case studies 2020 takeaways A RETAIL CO. xAPI
  18. 18. + Reimagining Performance Assessment for Personalized Learning & Development 18 background case studies 2020 takeawaysxAPI
  19. 19. Khan Lab School is an independent school associated with Khan Academy that runs a personalized, mixed-age program with a project-based learning approach. Because KLS tracks mastery instead of letter grades and groups students by independence level instead of age, a new kind of reporting system is needed to show student progress.Yet Analytics has built student-facing and instructor-facing dashboards that pull data from digital and in-person learning activity to provide a unified view of student progress at KLS. + 19 background case studies 2020 takeawaysxAPI
  20. 20. 20 background case studies 2020 takeawaysxAPI
  21. 21. Problem ØHad selected the best learning tools and platforms ØUsed a modular approach and combined the components that best suited their needs ØDesigned a program and curriculum to support self-paced, self-directed, blended learning 21 background case studies 2020 takeawaysxAPI
  22. 22. Problem ØCompletely siloed data ØHad no way to connect learning and performance across tools ØHours of time spent hand-mapping progress in spreadsheets each week “My life right now.” 22 background case studies 2020 takeawaysxAPI
  23. 23. ØEasy to understand for students, actionable for teachers and other stakeholders ØSeamless, single-sign-on, multi-permission access structure ØSecure data processing and storage ØModular ecosystem approach for future compatibility Solution 23 background case studies 2020 takeawaysxAPI
  24. 24. Student – 9Years Old Teacher – Professional 24 background case studies 2020 takeawaysxAPI
  25. 25. Teacher – ProfessionalStudent – 9Years Old 25 background case studies 2020 takeawaysxAPI
  26. 26. Outcomes ØReal-time insight into student progress ØIndividual learner dashboards that empower students and facilitate communication with other stakeholders ØRole-specific dashboards making it easy for teachers, parents, and administrators to see learner masteries across tools at a glance 26 background case studies 2020 takeawaysxAPI
  27. 27. + Creating a Unified System of Record to Power the CorporateTranscript 27 background case studies 2020 takeaways A RETAIL CO. xAPI
  28. 28. One of a Fortune 1000 retail organization’s strategic business objectives is to make more data driven decisions. For the L&D team this means shifting from a content-centric mindset to a data-centric mindset. Rather than continuing to focus on providing reactionary content solutions, the company’s leadership team has started the process of creating a modular xAPI-powered learning ecosystem.Their vision is to create a single source of record to enable observability, granularity, and accountability with regard to both learning activity and content. Using this data, they aim to deliver personal corporate transcripts to each employee. + 28 background case studies 2020 takeaways A RETAIL CO. xAPI
  29. 29. Problem ØData siloed across departments compounded by manual data analysis ØRobust career pathways on paper; no connection to digital activity or training ØLack of observability into learner engagement, no visibility into informal learning “What we have.” 29 background case studies 2020 takeawaysxAPI
  30. 30. ØTeam had self-identified that xAPI is the technology they need to solve their problems ØHave a clear vision for a fully implemented xAPI learning ecosystem with a seamless employee experience ØUnsure how to start Problem “What we want!” 30 background case studies 2020 takeawaysxAPI
  31. 31. ØDefinition of business objectives and inventory of current technology infrastructure ØIdentification of system improvements, gap analysis, and prioritization of platforms ØOnsite workshop withYet Analytics data engineers and business performance specialists Solution Step One: Data Assessment What are your business objectives? What tools are in your current ecosystem? What do you want to do with the data once you have it? How do people use data now? What are your most used platforms? Where are your blind spots? 31 background case studies 2020 takeawaysxAPI
  32. 32. Solution StepTwo: Develop Phased Approach Internal HR Resources: Measure and improve employee engagement with critical HR documents and benefits help desk Proof of Concept Project: Business Objective Management Training: Measure and improve manager engagement with required training and policy Content Optimization: Understand what content is used in informal self-directed learning offerings Seller Readiness: Understand how engagement with content prepares sellers for success 32 background case studies 2020 takeawaysxAPI
  33. 33. Solution StepTwo: Develop Phased Approach Internal HR Resources: Measure and improve employee engagement with critical HR documents and benefits help desk Proof of Concept Project: Business Objective Management Training: Measure and improve manager engagement with required training and policy Content Optimization: Understand what content is used in informal self-directed learning offerings Seller Readiness: Understand how engagement with content prepares sellers for success 33 background case studies 2020 takeawaysxAPI
  34. 34. Solution StepThree: Start in One Place ØDefine relevant data sources to connect ØIdentify critical experience data activity types that are valuable to support business objective ØGather input from each type of end user ØCreate organization specific xAPI Profile for future iteration and ecosystem build out Seller Readiness: Understand how engagement with content prepares sellers for success 34 background case studies 2020 takeawaysxAPI
  35. 35. Outcomes ØBuilding support within your team, convening stakeholders and increasing shared buy-in for investment ØDefinition of a prioritized and phased roadmap of how to move forward ØExpert support, design recommendations and guidance 35 background case studies 2020 takeawaysxAPI
  36. 36. + Improving the Learner Experience through a Multi-Source Content Portal 36 background case studies 2020 takeawaysxAPI
  37. 37. Through partnerships with leading human capital organizations, the Learning Accelerator aims to transform K-12 education through blended learning on a national scale. As part of their distributed adult-learning strategy, TLA has partnered withYet Analytics to create the Learning Commons, an xAPI-enabled, multi-source content exploration and experience tracking portal.As learners utilize content through curated playlists, skill development is automatically tracked and presented back to individual learners, cohort leaders and content providers through role-specific dashboards. + 37 background case studies 2020 takeawaysxAPI
  38. 38. Problem ØLearning content lives in an overwhelming number of locations ØDifficult for learners to get the content needed when it’s needed ØContent creators have limited visibility into how resources are used 38 background case studies 2020 takeawaysxAPI
  39. 39. ØContent from different platforms and hosting systems is searchable in a single user interface ØIndividual learners can track their progress across content and playlists ØContent creators and cohort leaders are able to see engagement trends Solution 39 background case studies 2020 takeawaysxAPI
  40. 40. Curated Playlists Created by InstructorsUnified Search Portal for Learners 40 background case studies 2020 takeawaysxAPI
  41. 41. Learner Profile with Skill Development Content Browse by Source andTopic 40 background case studies 2020 takeawaysxAPI
  42. 42. Outcomes ØProvides multiple pathways into content for learners and improves content searchability ØContent curation is streamlined through playlist creation and community validation ØProgress data from informal learning is automatically collected and stored in a learner’s profile ØEnables a unified learner experience 40 background case studies 2020 takeawaysxAPI
  43. 43. I agree.That was very good proof. Wow! What great case studies! 43 background case studies 2020 takeawaysxAPI
  44. 44. This can be your xAPI timeline… Today 6-8 Months 12-18 Months 44 background case studies 2020 takeawaysxAPI
  45. 45. We came here looking to solve a data problem… 45 background case studies 2020 takeawaysxAPI
  46. 46. But what we’re really trying to solve is a learner experience problem. 46 background case studies 2020 takeawaysxAPI
  47. 47. We need to think like our learners in 2020. 47 background case studies 2020 takeawaysxAPI
  48. 48. Manage Retention: Increase employee retention with clear career growth plans and skills tracking. What’s my progress? What skills am I lacking? What skills have I mastered? What’s available to help me advance? 48 background case studies 2020 takeawaysxAPI
  49. 49. Improve Role Readiness: At-a-glance progress for employee on-boarding across platforms and content. How long does each onboarding step take? How long have they spent in training? How do they compare to their peers? Are they really role ready? 49 background case studies 2020 takeawaysxAPI
  50. 50. Clear Compliance: Birds-eye view for managers with real-time reporting of compliance training by department. Who’s started? Who’s done? Who hasn’t begun? Does course quality improve anything? How long did it take? What are my completions rates by department? 50 background case studies 2020 takeawaysxAPI
  51. 51. Enhance Sales Performance: See the status of your team’s key performance metrics, and identify outliers. Does training performance correlate to revenue? Who’s ready to sell the new product? Where should I coach my team? How is my group performing? 51 background case studies 2020 takeawaysxAPI
  52. 52. • Go explore an LRS for yourself — https://www.yetanalytics.com/demo • Get aYet xAPI LRS Sandbox — https://www.yetanalytics.com/free-sandbox-account • Register for beta access to theYet Adapter — https://www.yetanalytics.com/yetadapter • TheYet Adapter allows non-technical users an easy way to upload spreadsheet data and to transform it into xAPI data which can be sent to any Learning Record Store. • Visit us at booth 419! Thank you for sharing your time with us! 52 background case studies 2020 takeawaysxAPI
  53. 53. Contact us at: hello@yetanalytics.com ➢Winner, Nielsen DataVisionary Award at TechCrunch Disrupt SF 2015 ➢Winner, Best of E-Learning 2016 Excellence Award ➢Ranked #1 LRS by the Craig Weiss Group 53 background case studies 2020 takeawaysxAPI

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