This session was presented at the 2018 Association for Talent Development's TechKnowledge Conference in San Jose, CA. The Experience API (xAPI) and the learning record store (LRS) are powerful tools for any learning organization, providing improved visibility into learning data. This session focuses on practical business outcomes, using high-level case studies to demonstrate short- and long-term benefits of xAPI. In this session, we will address how xAPI can fit into your learning ecosystem, and how it compares with other learning standards. We'll also discuss the first steps to testing and validating the value of xAPI for your organization. Learn more at https://www.yetanalytics.com.

1. A Business User’s Guide
to Getting Started with
xAPI
January 24, 2018 — #xAPI

2. Today’s Agenda
• What We Heard in 2017
• State of Learning Ecosystems
• Intro to xAPI for Business Users
• Case Studies
• Takeaways and Next Steps
Welcome!
Thank you
for joining
us today!
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background xAPI case studies 2020 takeaways

3. 1. Provide data about
individual learning and
performance directly to
employees, managers,
and other stakeholders.
2. Make the move from
manual data processing
to real-time reporting
and automated analytics
in the next
9-18 months.
3. Bring together
stakeholders from
across departments
including IT, Sales, HR,
andTalent Development
at the onset of xAPI
initiatives.
Quick Rewind: 3 L&D Leader Goals
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background case studies 2020 takeawaysxAPI

4. “I’m responsible for a
complex, fragmented
ecosystem and I don’t
love the tools we’re
using.And neither
does anyone else.”
Quick Rewind: One Big Problem
“From what I’ve
seen, xAPI could
be our way to fix
this whole thing.”
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background case studies 2020 takeawaysxAPI

5. Current State
• Very siloed systems
• Data fragmentation
• Poor learner experience (LX)
• Disaster in reporting
• Lots of time spent in data
cleaning, little time in analytics
“My life right now.”
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background case studies 2020 takeawaysxAPI

6. • Seamless system and content
communication
• Learning experience happens
in unified system
• Automated data collection,
reporting, and analytics
accessible to stakeholders
Total Integration
“By 2020.”
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background xAPI case studies 2020 takeaways

7. We know
we can’t go
from 0-100.
We have to
build the road
first.
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background xAPI case studies 2020 takeaways

8. What is xAPI?
xAPI is a way to capture
experience data.
Let’s start with
the basics!
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background xAPI case studies 2020 takeaways

9. Experience data is a combination of activity,
learning, behavior, and performance data.
By unifying data from across organizational
data sources, insights into engagement,
learning effectiveness, information use, and
team behaviors can be identified and
applied to improve business outcomes.
What is experience data?
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background xAPI case studies 2020 takeaways

10. Experience data is collected
using the Experience API (xAPI),
in a standardized Actor —Verb
— Object data format.
This interoperable data structure
allows you to access information
across tools and technologies
where experience data is
created in real-time.
How is experience data collected?
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Actor Verb Object
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background xAPI case studies 2020 takeaways

11. How is experience data collected?
Because xAPI is designed around
activity-based data collection, xAPI
data can provide high-resolution
insights into specific learner activity.
For example, completing a course is
actually a summation of many, much
more granular, actions. This
information can show us how
engaging or valuable an experience is
for a learner.
Stacey Completed Course
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Title Page
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Resource Link
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background case studies 2020 takeawaysxAPI

12. Experience data is
collected using xAPI
integrations and stored in
a Learning Record Store
(LRS).
Data can then be sent to
other applications like
automated dashboards or
reporting tools.
How is
experience data
connected?
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background case studies 2020 takeawaysxAPI

13. Experience data is
collected using xAPI
integrations and stored in
a Learning Record Store
(LRS).
Data can then be sent to
other applications like
automated dashboards or
reporting tools.
How is
experience data
connected? But where are
organizations
starting?
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background case studies 2020 takeawaysxAPI

14. • Modernization of learning
ecosystem to modular
structure
• Solves for reporting
challenges through data
unification using the LRS
• Future-proofed through xAPI
enablement
Hybrid Ecosystem
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15. • Modernization of learning
ecosystem to modular
structure
• Solves for reporting
challenges through data
unification using the LRS
• Future-proofed through xAPI
enablement
Hybrid Ecosystem
Where you
can be 6-8
months from
today.
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background case studies 2020 takeawaysxAPI

16. No. Definitely
not. Proof or
it can’t happen.
Do you think
it’s true? 6-8
months!
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background case studies 2020 takeawaysxAPI

17. Case Studies to Prove It
Reimagining Performance Assessment for
Personalized Learning & Development
Creating a Unified System of Record to
Power the CorporateTranscript
Improving the Learner Experience
through a Multi-Source Content Portal
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background case studies 2020 takeaways
A RETAIL CO.
xAPI

18. +
Reimagining Performance Assessment for
Personalized Learning & Development
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background case studies 2020 takeawaysxAPI

19. Khan Lab School is an independent school associated with Khan Academy that runs a
personalized, mixed-age program with a project-based learning approach. Because KLS
tracks mastery instead of letter grades and groups students by independence level instead
of age, a new kind of reporting system is needed to show student progress.Yet Analytics has
built student-facing and instructor-facing dashboards that pull data from digital and in-person
learning activity to provide a unified view of student progress at KLS.
+
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background case studies 2020 takeawaysxAPI

20. 20
background case studies 2020 takeawaysxAPI

21. Problem
ØHad selected the best learning
tools and platforms
ØUsed a modular approach and
combined the components that
best suited their needs
ØDesigned a program and
curriculum to support self-paced,
self-directed, blended learning
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background case studies 2020 takeawaysxAPI

22. Problem
ØCompletely siloed data
ØHad no way to connect learning and
performance across tools
ØHours of time spent hand-mapping
progress in spreadsheets each week
“My life right now.”
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background case studies 2020 takeawaysxAPI

23. ØEasy to understand for students, actionable
for teachers and other stakeholders
ØSeamless, single-sign-on, multi-permission
access structure
ØSecure data processing and storage
ØModular ecosystem approach for future
compatibility
Solution
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background case studies 2020 takeawaysxAPI

24. Student – 9Years Old Teacher – Professional
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background case studies 2020 takeawaysxAPI

25. Teacher – ProfessionalStudent – 9Years Old
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background case studies 2020 takeawaysxAPI

26. Outcomes
ØReal-time insight into student progress
ØIndividual learner dashboards that empower
students and facilitate communication with
other stakeholders
ØRole-specific dashboards making it easy for
teachers, parents, and administrators to see
learner masteries across tools at a glance
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background case studies 2020 takeawaysxAPI

27. +
Creating a Unified System of Record to
Power the CorporateTranscript
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background case studies 2020 takeaways
A RETAIL CO.
xAPI

28. One of a Fortune 1000 retail organization’s strategic business objectives is to make more
data driven decisions. For the L&D team this means shifting from a content-centric
mindset to a data-centric mindset. Rather than continuing to focus on providing
reactionary content solutions, the company’s leadership team has started the process of
creating a modular xAPI-powered learning ecosystem.Their vision is to create a single
source of record to enable observability, granularity, and accountability with regard to
both learning activity and content. Using this data, they aim to deliver personal corporate
transcripts to each employee.
+
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background case studies 2020 takeaways
A RETAIL CO.
xAPI

29. Problem
ØData siloed across departments
compounded by manual data analysis
ØRobust career pathways on paper; no
connection to digital activity or training
ØLack of observability into learner
engagement, no visibility into informal
learning
“What we have.”
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background case studies 2020 takeawaysxAPI

30. ØTeam had self-identified that xAPI is
the technology they need to solve
their problems
ØHave a clear vision for a fully
implemented xAPI learning ecosystem
with a seamless employee experience
ØUnsure how to start
Problem “What we want!”
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background case studies 2020 takeawaysxAPI

31. ØDefinition of business objectives and
inventory of current technology
infrastructure
ØIdentification of system improvements, gap
analysis, and prioritization of platforms
ØOnsite workshop withYet Analytics data
engineers and business performance
specialists
Solution Step One: Data Assessment
What are
your
business
objectives?
What tools
are in your
current
ecosystem?
What do
you want to
do with the
data once
you have it?
How do
people use
data now?
What are
your most
used
platforms?
Where are
your blind
spots?
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background case studies 2020 takeawaysxAPI

32. Solution StepTwo: Develop Phased Approach
Internal HR Resources:
Measure and improve employee
engagement with critical HR
documents and benefits help desk
Proof of Concept Project:
Business Objective
Management Training:
Measure and improve manager
engagement with required training
and policy
Content Optimization:
Understand what content is used in
informal self-directed learning
offerings
Seller Readiness:
Understand how engagement with
content prepares sellers for success
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background case studies 2020 takeawaysxAPI

33. Solution StepTwo: Develop Phased Approach
Internal HR Resources:
Measure and improve employee
engagement with critical HR
documents and benefits help desk
Proof of Concept Project:
Business Objective
Management Training:
Measure and improve manager
engagement with required training
and policy
Content Optimization:
Understand what content is used in
informal self-directed learning
offerings
Seller Readiness:
Understand how engagement with
content prepares sellers for success
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background case studies 2020 takeawaysxAPI

34. Solution StepThree: Start in One Place
ØDefine relevant data sources to connect
ØIdentify critical experience data activity types that are
valuable to support business objective
ØGather input from each type of end user
ØCreate organization specific xAPI Profile for future
iteration and ecosystem build out
Seller Readiness:
Understand how
engagement with content
prepares sellers for success
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background case studies 2020 takeawaysxAPI

35. Outcomes
ØBuilding support within your team,
convening stakeholders and increasing
shared buy-in for investment
ØDefinition of a prioritized and phased
roadmap of how to move forward
ØExpert support, design recommendations
and guidance
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background case studies 2020 takeawaysxAPI

36. +
Improving the Learner Experience
through a Multi-Source Content Portal
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background case studies 2020 takeawaysxAPI

37. Through partnerships with leading human capital organizations, the Learning Accelerator
aims to transform K-12 education through blended learning on a national scale. As part of
their distributed adult-learning strategy, TLA has partnered withYet Analytics to create the
Learning Commons, an xAPI-enabled, multi-source content exploration and experience
tracking portal.As learners utilize content through curated playlists, skill development is
automatically tracked and presented back to individual learners, cohort leaders and content
providers through role-specific dashboards.
+
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background case studies 2020 takeawaysxAPI

38. Problem
ØLearning content lives in an
overwhelming number of
locations
ØDifficult for learners to get the
content needed when it’s needed
ØContent creators have limited
visibility into how resources are
used
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background case studies 2020 takeawaysxAPI

39. ØContent from different platforms and
hosting systems is searchable in a
single user interface
ØIndividual learners can track their
progress across content and playlists
ØContent creators and cohort leaders
are able to see engagement trends
Solution
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background case studies 2020 takeawaysxAPI

40. Curated Playlists Created by InstructorsUnified Search Portal for Learners
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background case studies 2020 takeawaysxAPI

41. Learner Profile with Skill Development Content Browse by Source andTopic
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42. Outcomes
ØProvides multiple pathways into content for
learners and improves content searchability
ØContent curation is streamlined through
playlist creation and community validation
ØProgress data from informal learning is
automatically collected and stored in a
learner’s profile
ØEnables a unified learner experience
40
background case studies 2020 takeawaysxAPI

43. I agree.That
was very good
proof.
Wow! What
great case
studies!
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background case studies 2020 takeawaysxAPI

44. This can be your xAPI timeline…
Today 6-8 Months 12-18 Months
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background case studies 2020 takeawaysxAPI

45. We came here
looking to solve a
data problem…
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background case studies 2020 takeawaysxAPI

46. But what we’re
really trying to
solve is a learner
experience
problem.
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background case studies 2020 takeawaysxAPI

47. We need to
think like
our learners
in 2020.
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background case studies 2020 takeawaysxAPI

48. Manage
Retention:
Increase employee retention
with clear career growth
plans and skills tracking.
What’s my progress?
What skills
am I lacking?
What skills have I
mastered?
What’s available
to help me
advance?
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background case studies 2020 takeawaysxAPI

49. Improve
Role
Readiness:
At-a-glance progress for
employee on-boarding across
platforms and content.
How long does each
onboarding step take?
How long have
they spent in
training?
How do they compare
to their peers?
Are they really
role ready?
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background case studies 2020 takeawaysxAPI

50. Clear
Compliance:
Birds-eye view for managers
with real-time reporting of
compliance training by
department.
Who’s started?
Who’s done?
Who hasn’t begun?
Does course
quality improve
anything?
How long did
it take?
What are my completions
rates by department?
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background case studies 2020 takeawaysxAPI

51. Enhance
Sales
Performance:
See the status of your
team’s key performance
metrics, and identify outliers.
Does training performance
correlate to revenue?
Who’s ready to
sell the new
product?
Where should
I coach my
team?
How is my
group
performing?
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background case studies 2020 takeawaysxAPI

52. • Go explore an LRS for yourself — https://www.yetanalytics.com/demo
• Get aYet xAPI LRS Sandbox — https://www.yetanalytics.com/free-sandbox-account
• Register for beta access to theYet Adapter — https://www.yetanalytics.com/yetadapter
• TheYet Adapter allows non-technical users an easy way to upload spreadsheet data and
to transform it into xAPI data which can be sent to any Learning Record Store.
• Visit us at booth 419!
Thank you for sharing your time with us!
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background case studies 2020 takeawaysxAPI

53. Contact us at: hello@yetanalytics.com
➢Winner, Nielsen DataVisionary Award at
TechCrunch Disrupt SF 2015
➢Winner, Best of E-Learning 2016
Excellence Award
➢Ranked #1 LRS by the Craig Weiss Group
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