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+

As you enter this session,
please tweet your response to
the following prompt:

My #community is. . .
#Blogalicious12

@SwarthyDaisy * @LanceRios * @teachmama
+
Community
Building
Through
Collaboration

Ericka Tinsley , @SwarthyDaisy
Lance Rios, @LanceRios & @BeingLatino
Amy Mascott, @teachmama

Blogalicious12 * #Community
+                 Please stand if you
                  are a part of this
tweet this:       community:

My #community
is. . .

#Blogalicious12




                  @SwarthyDaisy * @LanceRios * @teachmama
+                 Please stand if you
                  are a part of this
tweet this:       community:

My #community
is. . .

#Blogalicious12




                  @SwarthyDaisy * @LanceRios * @teachmama
+                 Please stand if you
                  are a part of this
tweet this:       community:

My #community
is. . .

#Blogalicious12




                  @SwarthyDaisy * @LanceRios * @teachmama
+                 Please stand if you
                  are a part of this
tweet this:       community:

My #community
is. . .

#Blogalicious12




                  @SwarthyDaisy * @LanceRios * @teachmama
+                 Please stand if you
                  are a part of this
tweet this:       community:

My #community
is. . .

#Blogalicious12




                  @SwarthyDaisy * @LanceRios * @teachmama
+                 Please stand if you
                  are a part of this
tweet this:       community:

My #community
is. . .

#Blogalicious12




                  @SwarthyDaisy * @LanceRios * @teachmama
+                 Please stand if you
                  are a part of this
tweet this:       community:

My #community
is. . .

#Blogalicious12




                  @SwarthyDaisy * @LanceRios * @teachmama
+
    session focus:
     Using
          social media to listen to your
     readers, connect with readers, and
     partner with readers.
     Providing
              value to your readers’
     experiences.
     Creatingplaces away from the comment
     section of your blog to hold discussions,
     connect, and collaborate.
     Finding
            and using a unique voice;
     standing out from the crowd.
                        @SwarthyDaisy * @LanceRios * @teachmama
+
    Amy Mascott
    @teachmama

    Find me here:
    teachmama.com

    weteachgroup.com




Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+

                               Blogs
Create
                               Pinterest
community &
collaborate                    Nings      & forums
using :



Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+
    Blogs love friends.

 Guest   posts that ROCK
 Shared     buttons
 Blogroll

 Memes

 Lists

 Linkeys:   linkytools.com
 Promote     the awesome
@teachmama
+
    How do you find your friends?
 Google

 Pinterest

 Local    list serves
                                    Be    nice
 Conferences
                                      and friends
 Your   email
    signature:                        will come.
    wisestamp.com



Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+
    Forums are playgrounds.




Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+
    build your own playground
 Platform

 Design

 Invite
                                    Invite them
 Make     it fun
                                      to play.
 Make     it worth their
    time




Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+
    Forums to try:
    Ning:
                                 MyBB:
    http://ning.com/
                                 http://www.mybb.com
                                 /
    Big   Tent:
    http://bigtent.com
                                  Triberr


    Wiki:                       http://triberr.com

    www.wikispaces.com/           Facebook



Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+
    Pin with your friends!




Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+
    Pin. Together.
     Create   boards
     Repin!

     Search                          Friends  who
     Repin!
                                        pin together
                                        stay together.
     Use   a hashtag
     Collaborative     boards



Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+
    Wherever you play:
    Invite           Value

     Friends         Members,
                       Stakeholders
     Colleagues
                      Content
     Community

     Experts
                   Sustain
     Parents       Keep    it fresh, fun
                    Online
                          and offline
                     connections

Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
+




#Blogalicious12          Wifi Network: Blogalicious
#MakeItPersonal   Wifi Code: BlogHer4Blogalicious
+Swarthy Daisy
  Lifestyle and Natural Hair Blogger; Swarthy Daisy is the entity
  that connects with other bloggers and collaborates on events,
  online projects and more. Topics range from Beauty and Lifestyle
  to all Things Happening on Planet Earth!

  Collaborations with other Bloggers
      • Social Media & Natural Hair Based Tweet-ups and Mixers
      • Natural Hair & Wellness Twitter Parties
      • Natural Healing, Health & Lifestyle Online Radio Show
      • Vlogging & Video Documentaries
      • Social Media & Natural Hair Event Coverage
      • Google Hangouts for Wellness
      • Youtube Videos




www.swarthydaisy.blogspot.com
+The Educated System
  Sharing knowledge one educated step at a time. A resource
  for parents and teachers providing educational techniques and
  strategies to support learning for students with special needs
  and general education information.

  Areas of Focus
      • Instructive Videos
      • Challenging Subject Matter Made into Fun Activities for Learning
      • Informative Education Links
      • Offline Parent Connect
      • Parent and Educator Resources




www.theeducatedsystem.wordpress.com
+Chocolate Chat
  Chocolate Chat Atlanta was created to allow local networkers, bloggers,
  and business owners an opportunity to come together and enjoy a social
  mixer from Atlanta’s own Dianna Hicks, event planner for Luxe Events
  Atlanta, and Ericka Tinsley an Atlanta Lifestyle Blogger and community
  blogger for 11 Alive news.

  Chocolate Chat has proven to be one of Atlanta’s professional community’s
  most enjoyable and informative evenings for men and women from
  corporate execs to entrepreneur and the like.

  Methods of Mass Connectivity
      • Twitter & Facebook Connections Fostering Network Development
      • Business Connect Tumblr Site & Wix Powered Website
      • Blog Talk Radio Advertisements
      • 11 Alive News Community Blog
      • Other Bloggers Posted & Advertised to Support
      • Informative Event Guide



www.chocolatechatatlanta.com
+Organique
  Supportive community delivering wellbeing and healthiness
  encouragement to the weekend warrior as well as the light to
  moderately active individuals in pursuit of health and happiness.

  Supportive Collaboration with Blogging Community
      • Supportive Health & Wellness Meet-ups
      • Facebook Support Group
      • Health Challenges & Blog Check-ins
      • Nutritional Information
      • Buddy, Small Group & Team-based Programs
      • Vlog-based Documentaries & Experiences for Group Support




www.on.fb.me/P9gJcd
+Fro-Fi
   Fro-Fi Collective is a collection of posts and input of individuals that
   wear the Fro, Support the Fro, and Respect the Fro, all united by
   Technology. Fro-Fi is an identity. Since we are all united by
   Technology, we form this awesome Collective called Fro-Fi.


   Technology Focus Groups
       • Community of Technology Enthusiasts
       • Social Media, Affiliate Marketing & Commerce Symposiums
       • Fro-files on Website
       • Sharing News of Latest Gadgetry, Technology & Technique in Tech
       • Innovative & Creative Technology Meet-ups
       • Tech-based Support Groups




 www.fro-fi.com        www.facebook.com/FroFiCollective
+

    Facebook & Instagram Overview
              Presented by:

                 Lance Ríos
            President & Founder
                Being Latino
+                  Overview

1. Facebook community
   building:
   1. The ins and outs
   2. Identifying audience
   3. Tips and tricks

2. Instagram community
   building:
   1. Getting started
   2. Benefits
   3. Why you need it
+
Identifying Your Target Audience


  • Identifying your target audience

     • Age/Gender/Location

     • Fun/Serious/Informative

     • Blogs/Pictures/Videos
+
Cultivating Your Target Audience


  • Cultivating your audience

    • Content

    • Context

    • Consistency
+         Creating A Schedule


    • Creating a schedule

      • Identify when your
        audience is most active

      • Post on their terms, not
        yours
+            Paid vs. Non-Paid


    • Paid ads, sponsored posts and
      organic growth

      • Have a budget? Test it!

      • Don’t have a budget? Be
        creative!
+                   Incentivizing



    • Incentivizing your audience

       • Giveaways

       • Contests
+Instagram Community Building

 • Why Instagram is important
   to your overall strategy?

 • Building your audience

 • Post frequency
+       Building Your Audience

    • Building your audience

      • Cross-pollinate with
        other platforms

         • Facebook

         • Twitter

         • Blog
+              Post Frequency


    • Post frequency

      • Higher frequency
        potential
+

          ¡Gracias!
        216.789.0408
    lance@beinglatino.us
+ in touch!
 Stay                               Ericka Tinsley

  •     join                        @SwarthyDaisy



  •     connect
                                     Amy              Lance Rios
  •     chat                         Mascott
                                                      @LanceRios
                                     @teachmama


 Let us hear from you!
 We are happy to help!


Blogalicious 2012 * #Community * @SwarthyDaisy * @LanceRios * @teachmama

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Community & Collaboration: Blogalicious 2012

  • 1. + As you enter this session, please tweet your response to the following prompt: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 2. + Community Building Through Collaboration Ericka Tinsley , @SwarthyDaisy Lance Rios, @LanceRios & @BeingLatino Amy Mascott, @teachmama Blogalicious12 * #Community
  • 3. + Please stand if you are a part of this tweet this: community: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 4. + Please stand if you are a part of this tweet this: community: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 5. + Please stand if you are a part of this tweet this: community: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 6. + Please stand if you are a part of this tweet this: community: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 7. + Please stand if you are a part of this tweet this: community: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 8. + Please stand if you are a part of this tweet this: community: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 9. + Please stand if you are a part of this tweet this: community: My #community is. . . #Blogalicious12 @SwarthyDaisy * @LanceRios * @teachmama
  • 10. + session focus:  Using social media to listen to your readers, connect with readers, and partner with readers.  Providing value to your readers’ experiences.  Creatingplaces away from the comment section of your blog to hold discussions, connect, and collaborate.  Finding and using a unique voice; standing out from the crowd. @SwarthyDaisy * @LanceRios * @teachmama
  • 11. + Amy Mascott @teachmama Find me here: teachmama.com weteachgroup.com Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 12. + Blogs Create Pinterest community & collaborate Nings & forums using : Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 13. + Blogs love friends.  Guest posts that ROCK  Shared buttons  Blogroll  Memes  Lists  Linkeys: linkytools.com  Promote the awesome @teachmama
  • 14. + How do you find your friends?  Google  Pinterest  Local list serves Be nice  Conferences and friends  Your email signature: will come. wisestamp.com Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 15. + Forums are playgrounds. Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 16. + build your own playground  Platform  Design  Invite Invite them  Make it fun to play.  Make it worth their time Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 17. + Forums to try: Ning: MyBB: http://ning.com/ http://www.mybb.com / Big Tent: http://bigtent.com  Triberr Wiki: http://triberr.com www.wikispaces.com/  Facebook Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 18. + Pin with your friends! Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 19. + Pin. Together.  Create boards  Repin!  Search Friends who  Repin! pin together stay together.  Use a hashtag  Collaborative boards Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 20. + Wherever you play: Invite Value  Friends  Members, Stakeholders  Colleagues  Content  Community  Experts Sustain  Parents  Keep it fresh, fun  Online and offline connections Blogalicious12 * #Community * @SwarthyDaisy * @LanceRios * @teachmama
  • 21. + #Blogalicious12 Wifi Network: Blogalicious #MakeItPersonal Wifi Code: BlogHer4Blogalicious
  • 22. +Swarthy Daisy Lifestyle and Natural Hair Blogger; Swarthy Daisy is the entity that connects with other bloggers and collaborates on events, online projects and more. Topics range from Beauty and Lifestyle to all Things Happening on Planet Earth! Collaborations with other Bloggers • Social Media & Natural Hair Based Tweet-ups and Mixers • Natural Hair & Wellness Twitter Parties • Natural Healing, Health & Lifestyle Online Radio Show • Vlogging & Video Documentaries • Social Media & Natural Hair Event Coverage • Google Hangouts for Wellness • Youtube Videos www.swarthydaisy.blogspot.com
  • 23. +The Educated System Sharing knowledge one educated step at a time. A resource for parents and teachers providing educational techniques and strategies to support learning for students with special needs and general education information. Areas of Focus • Instructive Videos • Challenging Subject Matter Made into Fun Activities for Learning • Informative Education Links • Offline Parent Connect • Parent and Educator Resources www.theeducatedsystem.wordpress.com
  • 24. +Chocolate Chat Chocolate Chat Atlanta was created to allow local networkers, bloggers, and business owners an opportunity to come together and enjoy a social mixer from Atlanta’s own Dianna Hicks, event planner for Luxe Events Atlanta, and Ericka Tinsley an Atlanta Lifestyle Blogger and community blogger for 11 Alive news. Chocolate Chat has proven to be one of Atlanta’s professional community’s most enjoyable and informative evenings for men and women from corporate execs to entrepreneur and the like. Methods of Mass Connectivity • Twitter & Facebook Connections Fostering Network Development • Business Connect Tumblr Site & Wix Powered Website • Blog Talk Radio Advertisements • 11 Alive News Community Blog • Other Bloggers Posted & Advertised to Support • Informative Event Guide www.chocolatechatatlanta.com
  • 25. +Organique Supportive community delivering wellbeing and healthiness encouragement to the weekend warrior as well as the light to moderately active individuals in pursuit of health and happiness. Supportive Collaboration with Blogging Community • Supportive Health & Wellness Meet-ups • Facebook Support Group • Health Challenges & Blog Check-ins • Nutritional Information • Buddy, Small Group & Team-based Programs • Vlog-based Documentaries & Experiences for Group Support www.on.fb.me/P9gJcd
  • 26. +Fro-Fi Fro-Fi Collective is a collection of posts and input of individuals that wear the Fro, Support the Fro, and Respect the Fro, all united by Technology. Fro-Fi is an identity. Since we are all united by Technology, we form this awesome Collective called Fro-Fi. Technology Focus Groups • Community of Technology Enthusiasts • Social Media, Affiliate Marketing & Commerce Symposiums • Fro-files on Website • Sharing News of Latest Gadgetry, Technology & Technique in Tech • Innovative & Creative Technology Meet-ups • Tech-based Support Groups www.fro-fi.com www.facebook.com/FroFiCollective
  • 27. + Facebook & Instagram Overview Presented by: Lance Ríos President & Founder Being Latino
  • 28. + Overview 1. Facebook community building: 1. The ins and outs 2. Identifying audience 3. Tips and tricks 2. Instagram community building: 1. Getting started 2. Benefits 3. Why you need it
  • 29. + Identifying Your Target Audience • Identifying your target audience • Age/Gender/Location • Fun/Serious/Informative • Blogs/Pictures/Videos
  • 30. + Cultivating Your Target Audience • Cultivating your audience • Content • Context • Consistency
  • 31. + Creating A Schedule • Creating a schedule • Identify when your audience is most active • Post on their terms, not yours
  • 32. + Paid vs. Non-Paid • Paid ads, sponsored posts and organic growth • Have a budget? Test it! • Don’t have a budget? Be creative!
  • 33. + Incentivizing • Incentivizing your audience • Giveaways • Contests
  • 34. +Instagram Community Building • Why Instagram is important to your overall strategy? • Building your audience • Post frequency
  • 35. + Building Your Audience • Building your audience • Cross-pollinate with other platforms • Facebook • Twitter • Blog
  • 36. + Post Frequency • Post frequency • Higher frequency potential
  • 37. + ¡Gracias! 216.789.0408 lance@beinglatino.us
  • 38. + in touch! Stay Ericka Tinsley • join @SwarthyDaisy • connect Amy Lance Rios • chat Mascott @LanceRios @teachmama Let us hear from you! We are happy to help! Blogalicious 2012 * #Community * @SwarthyDaisy * @LanceRios * @teachmama

Editor's Notes

  1. AMY
  2. AMY
  3. AMY
  4. AMY
  5. AMY
  6. AMY
  7. AMY
  8. Leticia
  9. Amy
  10. Sandie
  11. Sandie