December 2009 TeachStreet Teacher Webinar & Meet-up
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What’s new at TeachStreet SEO 101 Social Media Marketing Tips Listings & Sessions Payments Tools for Teachers Craigslist Widgets Benefits of Going Pro Q & A
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December 2009 TeachStreet Teacher Webinar & Meet-up
- 1. TeachStreet Meetup &Webinar Teacher Talk December 16th & 17th, 2009
- 2. Agenda What’s new at TeachStreet SEO 101 Social Media Marketing Tips Listings & Sessions Payments Tools for Teachers Craigslist Widgets Benefits of Going Pro Q & A teachstreet.com
- 3. Introductions NatalaMenezes Director, Product Management Jenn Wells Frequent Question Answerer Stephen Travieso Customer Experience Lily Lema-Hallauer Market Associate DarynNakhuda Chief Technology Officer
- 4. TeachStreet loves teachers, & our goal is to offer teachers the opportunity to: Market their classes online Build a reputation Gain more students TeachStreet is an online community for people who love to learn. We provide a place where students can find the perfect class at the same time providing a market place for teachers to list classes, events, workshops and get more students. teachstreet.com
- 5. What’s New
- 6. Teach Page Logged in bar Alert bar Dashboard, Teacher Tools, and more teachstreet.com
- 8. Browse Page
- 12. Give the Gift of Learning You select the amount, and your recipient can choose from the tons of classes, events and workshops listed on TeachStreet.
- 13. SEO Introduction to Search Engine Optimization (SEO)
- 15. What We Want Indexation Getting found by the search engine crawler Prominence Getting found by people using the search engine
- 16. Search Click Through Rates Source: http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/
- 17. How We Get There Technical Approach Site Reputation Site Architecture Page Architecture Content-driven Approach Well-written Well-structured Original
- 19. TeachStreet’s “Search” Reputation TeachStreet.com has been indexed for nearly 2 years We are linked to from many other reputable websites We play by the rules
- 20. Site Architecture URL hierarchy Location, Subject, Sessions http://www.teachstreet.com/seattle-wa/69869 http://www.teachstreet.com/seattle-wa/piano/69869-68 http://www.teachstreet.com/seattle-wa/piano/free-piano-class-thursday/cl-5ox9e6a6hs Sitemaps
- 21. Page Architecture Page titles Best Piano Lessons & Teachers in Seattle, WA Free Adult Piano Class Downtown - Free Piano Class Thursday with Anita Manuel in Downtown, Seattle, WA, 98101 Semantic markup / Microformats “Meta” description
- 22. You can influence how you are presented by managing the Content related to you. “About Me” Listing and Session titles Listing descriptions Articles Offsite (facebook, twitter, your website)
- 23. Content - Tips Think like a searcher Write original content - or repost, but link to your original material Use descriptive words Use common terms and keywords Add titles to images Good anchor text Use tags
- 24. What you can do to improve your web presence: Review all of your content Links, Links, Links TeachStreet Widgets Link to your TeachStreet profile and listings Get your friends to link to you Add your TeachStreet URL to your email signature Ask Us
- 25. Resources Etsy Seller’s Guide to SEO http://www.etsy.com/storque/how-to/etsy-guide-to-seo-5224/ Google Adwords: Keyword Tool https://adwords.google.com/select/KeywordToolExternal Microsoft AdCenter Keyword Forecast http://adlab.msn.com/Keyword-Forecast/default.aspx
- 28. Connect instantly to your network, friends, community
- 29. Get and send real times news teachstreet.com
- 32. # = adding a tag to a tweet
- 33. RT = Retweet, sharing other’s tweets with your network
- 35. Share you expertise, answer questionsteachstreet.com
- 36. Twitastic Tools Twitter Search Twellow – Twitter directory Wefollow Tweetdeck Seesmic Desktop Hootsuite Bit.ly – URL shortener Management Tools
- 38. Populate fan page – events, photos, fans
- 39. Use facebook connect on TeachStreet to promote your classes, articles, etc on TSteachstreet.com
- 42. Date
- 43. Price
- 49. Examples Session Variable: Dates teachstreet.com
- 52. Price
- 53. Location
- 56. Activate
- 57. Delete
- 58. Edit – Listing, Session and Photos
- 59. Add New session
- 62. Craigslist Ad Builder There are two different Craigslist templates available: 1. Text Ad (Basic & Pro users) 2. Stylized Ad (Pro users only) teachstreet.com
- 63. Widgets, Buttons We recommend adding widgets & buttons to blogs, websites, etc to increase links and SEO Button Personal Topic Search Results teachstreet.com
- 66. Showcase your top listings
- 67. Top placements & distribution
- 68. No fees on enrollments
- 69. Connect to own payment processingteachstreet.com
- 70. Q & A teachstreet.com
Editor's Notes
- Key Message: Hi Everyone!
- Key message: Agenda, focus on SEO and marketing
- Key Message: who we are, and who is attending
- Key message: We love teachers, and here to serve them – marketing and more students
- What’s new – new updates
- Key Message: more user friendly, all your tools in one easy place3 key points: 1. Logged in bar navigation 2. alert bar 3. list of your tools, dashboard and more
- Key message: Changed profile and browse page to make cleaner, user friendly – gain more students Added online classes
- Key Message: make it easier for students to see offerings, and enroll = more students for teachers
- Key message – new way to market your classes with gift cardsGoal: to get you more students
- Using Social media to market yourself and classes, events, and workshops on TS – we’ve added tools to make it as easy as possible for you
- Key Message: Twitter is a quick, easy, free tool to market classes to large audience
- Key Message: market classes with TS share button and links to your listings
- Tools to help you get started on twitter
- Key Message: use FB pages & personal profile to market your classes with TS Facebook connect
- Make strong listings and sessions that entice students, get searched and ranked high
- Key Message: Listings are permanent, Sessions contain the variables (who?, when?, where?)
- Key Messages: 1. Use keywords in listing titles, and the determinant variable 2. get reviews to get ranked higher in search 3. key take-a-aways from class should be listed; use tags to increase search rank
- Key Message: Using TS recommended naming conventions for listings and multiple sessions – highlight determinant variables
- Here’s what it should look like with session variable highlighted in the title
- Key Message: Recommended process of preview sessions – another example showing how the determinant variable is highlighted in session in title
- Key Message: manage listings by editing, pausing & activating listings, and duplicating sessions
- Key Message: TS provide tools to help you market your classes
- Key Message: Craigslist ad builder makes marketing your class on craigslist easier – adds more links, get more students
- Key Message: market class, add those all important links for SEO
- Widget in action
- Key message: going pro – allows for more marketing tools, gain better search rank and gain more students
- Ask a question, possibly get an answer
- Thank you and happy holidays!