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Introduction to Twitter (w/ Allen Klosowski)

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Introduction to Twitter (w/ Allen Klosowski)

  1. 1. GETTING STARTED ON Brought to you by:
  2. 2. What is Twitter? <ul><li>Definition: a social networking and micro-blogging service that allows you answer the question, &quot;What are you doing?&quot; by sending short text messages 140 characters in length, called &quot;tweets&quot;, to your friends, or &quot;followers.” </li></ul><ul><li>“ Twitter is blogging without the hassle!” </li></ul><ul><li>- Anonymous </li></ul>
  3. 3. The Growth of Twitter 3x Increase!
  4. 4. What’s all the fuss about? <ul><li>Twitter can help with the following: </li></ul><ul><ul><li>Getting real-time updates and news immediately </li></ul></ul><ul><ul><li>Connect with people who you may have been connected with </li></ul></ul><ul><ul><li>Broadcast real-time updates immediately to your network </li></ul></ul>
  5. 5. What you’ll be learning today <ul><li>Our experiences with Twitter </li></ul><ul><li>Best practices with Allen Klosowski </li></ul><ul><li>Understand what people are saying </li></ul><ul><li>Understand how others have used Twitter </li></ul><ul><li>Integrate Twitter with current activities </li></ul>
  6. 6. @joesunga and @teachstreet <ul><li>I’ve used Twitter for the following: @joesunga @teachstreet @pacquaionews @soundernews @seahawknews @marinernews </li></ul>
  7. 7. @TheBigKlosowski <ul><li>Allen Klosowski </li></ul><ul><li>K2 Photo Studio </li></ul><ul><li>Professional photographer </li></ul><ul><li>Denver Tweetup Organizer </li></ul><ul><li>Over 25,000+ followers! </li></ul>
  8. 8. A Brand with Personality <ul><li>Building a brand that has personality </li></ul><ul><li>Being more than just a sales transaction </li></ul><ul><li>Connect with customers at a personal level </li></ul>
  9. 9. How I got 25,000+ Followers
  10. 10. BASICS
  11. 11. <ul><li>Branding yourself </li></ul><ul><ul><li>Choosing a username </li></ul></ul><ul><ul><li>Choosing a photo (i.e. headshot, logo, etc) </li></ul></ul><ul><ul><li>Choosing a background </li></ul></ul><ul><li>Build your network </li></ul><ul><ul><li>Find who’s already using Twitter </li></ul></ul><ul><ul><li>Follow people you’d be interested in </li></ul></ul>Getting Started on Twitter
  12. 12. <ul><li>What are you doing? </li></ul><ul><ul><li>Interesting facts about your industry </li></ul></ul><ul><ul><li>Specials or promotions </li></ul></ul><ul><ul><li>Information about events </li></ul></ul><ul><ul><li>Handling customer service via Twitter </li></ul></ul>What to tweet about
  13. 13. TERMINOLOGY
  14. 14. Twitter Terminology <ul><li>Jargon: </li></ul><ul><ul><li>Tweets = 140-character updates on Twitter </li></ul></ul><ul><ul><li>Follower = A user interested in your updates </li></ul></ul><ul><li>Symbols: </li></ul><ul><ul><li>@ = public conversations </li></ul></ul><ul><ul><li># = adding a tag to a tweet </li></ul></ul><ul><ul><li>RT = retweeting is sharing tweets with others </li></ul></ul><ul><ul><li>d = direct messages are similar to e-mails </li></ul></ul>
  15. 15. @ replies = public conversations <ul><li>my tweet: </li></ul>my follower’s responses:
  16. 16. # = hashtags (tagging tweets) <ul><li>tweets tagged with #twitterteacher: </li></ul>
  17. 17. RT = retweeting tweets <ul><li>recent retweets from @soundernews: </li></ul>
  18. 18. EXAMPLES
  19. 19. <ul><li>Zappos (@zappos) </li></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Company transparency </li></ul></ul><ul><ul><li>Brand proliferation </li></ul></ul>Zappos building their Brand
  20. 20. <ul><li>KogiBBQ (@kogibbq) </li></ul><ul><ul><li>Connecting with customers </li></ul></ul><ul><ul><li>Messaging location of the taco truck and specials </li></ul></ul><ul><ul><li>Over 19,000+ followers! </li></ul></ul>KogiBBQ connecting with people
  21. 21. <ul><li>Dell Outlet (@delloutlet) </li></ul><ul><ul><li>Connecting with customers </li></ul></ul><ul><ul><li>Messaging followers about their services and products </li></ul></ul><ul><ul><li>In 2008, @delloutlet made over $1 million in revenue! </li></ul></ul>Dell Outlet making revenue!
  22. 22. <ul><li>CNN (@cnnbrk) </li></ul><ul><ul><li>Breaking news worldwide </li></ul></ul><ul><ul><li>Connecting with a network of virtual reporters </li></ul></ul><ul><li>Other examples </li></ul><ul><ul><li>Hudson River plane crash </li></ul></ul><ul><ul><li>Presidential Inauguration </li></ul></ul><ul><ul><li>Earthquakes in Italy </li></ul></ul>News Example: CNN
  23. 23. <ul><li>Shaquille O’Neal (THE_REAL_SHAQ) </li></ul><ul><ul><li>Connecting with fans at a personal level </li></ul></ul><ul><ul><li>Ability to control their brand </li></ul></ul><ul><li>Other Examples: </li></ul><ul><ul><li>Ashton Kutcher (@aplusk) </li></ul></ul><ul><ul><li>Kevin Rose (@kevinrose) </li></ul></ul><ul><ul><li>Lance Armstrong (@lancearmstrong) </li></ul></ul>Personal Example: Shaq
  24. 24. INTEGRATION
  25. 25. <ul><li>Cell phone: </li></ul><ul><ul><li>Connect it with your text messaging </li></ul></ul><ul><ul><li>Use 3 rd party applications to tweet </li></ul></ul><ul><li>Blogging: </li></ul><ul><ul><li>Use Twitterfeed.com to push your blogs to Twitter automatically </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Connect your tweets with your Facebook Status using the Twitter Application </li></ul></ul>Integrating Twitter with Life
  26. 26. TOOLS
  27. 27. <ul><li>Twhirl: http://www.twhirl.org </li></ul><ul><li>Twitterific: http://iconfactory.com/software/twitterrific </li></ul><ul><li>Tweetie: http://www.atebits.com/tweetie-mac/ </li></ul><ul><li>Tweetdeck: http://www.tweetdeck.com/beta/ </li></ul>Twitter Clients
  28. 28. <ul><li>TinyURL: http://www.tinyurl.com </li></ul><ul><li>Bit.ly: http://www.bit.ly </li></ul><ul><li>Tr.im: http://www.tr.im </li></ul><ul><li>Digg.com: http://www.digg.com </li></ul>URL Shorteners
  29. 29. Question? E-mail: joseph@teachstreet.com Twitter: @joesunga

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