About Global brand management of $275MM+ speaker category. Responsible for the development of strategic brand direction and consistent presentation of the company's brand across all channels of distribution. Inspire and lead 20+ cross-functional teammates and agency partners.
- Lead execution of seasonal go-to-market activities.
- Leverage consumer insights, market conditions and competitor intel to inform marketing plans.
- Develop concepts to strengthen the brand and key products to further brand storytelling and product marketing initiatives.