1. ―Going beyond the pill – Can technology enhance
the role of pharmaceutical products in the treatment
of chronic diseases‖

2. The opportunity and the challenge
A growing demand for healthcare
People are living longer.
Patient populations are growing in emerging markets.
Many diseases are still not well managed.
Can increased use of technology aid in delivering healthcare to
populations?
2

3. A growing body of evidence on
adherence!
“Increasing the effectiveness of
adherence interventions may
have a far greater impact on
the health of the population
than any improvement in
specific medical treatments”
WHO Report, 2003
“20% of initial scripts are
never filled, and 40% to 70%
of those patients who fill a
script drop off therapy after
four months” AZ Funded Market
Research, 2005

5. An example of unmet need
Management of diabetic patients is approx 15% of national healthcare budget
80% of this budget is spent on the downstream consequences of poor control

6. Are We Moving To A New
Paradigm In Healthcare?

7. How far have we moved already?
Use of data to
tailor
Sophisticated interventions to
medication maximise the
reminder, additi benefit of a
onal disease treatment on
Patient management, h overall health
information ealthcare outcomes
services and services and
medication outcome
reminder reporting
Access to
patient
information

8. Who Will Intelligent Pharma Benefit?
Intelligent Pharmaceuticals will help patients to take
Patients
control of their illnesses and wellness.
The additional data provided by Intelligent
Healthcare
Pharmaceuticals will help physicians to monitor their
practitioners
patients and adjust treatment as appropriate
Improved adherence and increased data will help
Caregivers
caregivers to look after the patient
Payers Increased adherence will decrease costs for payers

9. ―...achieving effective blood pressure
control would be approximately
equivalent to eliminating all
deaths from accidents, or from
influenza and pneumonia combined.‖
—David Cutler, Harvard University