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Graphic Hacks for Nonprofits

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Creating professional event posters, annual reports and blog images are easy when you have the right talent and the right tools (ie. Adobe Photoshop), but what if your nonprofit is not equipped with them? No problem!

In this presentation, you'll learn how good design can elevate your nonprofit’s brand, and how to create modern and professional graphics by using day-to-day Office programs, such as Microsoft Word, PowerPoint and Excel.

Published in: Design
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Graphic Hacks for Nonprofits

  1. 1. Graphic Design Hacks for Nonprofits Toronto Net Tuesday April 14th, 2015
  2. 2. Hi, we’re from TechSoup Canada Our mission is to help nonprofits use tech
  3. 3. We make technology more affordable through the Technology Donations Program Register your charity, nonprofit or library to see which products you’re eligible for: www.TechSoupCanada.ca/Getting_Started
  4. 4. We create and curate tech resources facebook.com/techsoupcanada techsoupcanada.ca/blog meetup.com/toronto-net-tuesday @techsoupcanada
  5. 5. We are part of a global network 60+ countries served worldwide $3.9+ billion worth of technology donated 600K+ nonprofits reached
  6. 6. We’re a small nonprofit based in Toronto and a program of the Centre for Social Innovation
  7. 7. About Technology + Social Impact Local events worldwide!! Canadian groups in Vancouver, Victoria, Saskatoon, Mississauga, Peterborough, Toronto & Montreal www.netsquared.org
  8. 8. Upcoming #nptech events MAY 12 Content Marketing for Nonprofits Tuesday, May 12th, 5:30pm - 7:00pm EDT @ CSI Spadina (215 Spadina Ave, 4th Floor, Innovation lab) APR 16 Using Analytics to Improve Your Nonprofit’s Website Thursday, April 16th, 12:00pm - 1:00pm EDT @ Online! Register at www.techsoupcanada.ca
  9. 9. Logistics Wireless: CSI Guests (no password) Twitter: #Net2TO Recording & slides will be available post-event Enjoy the food!
  10. 10. Welcome & Introductions Your name Your organization What type of graphics do you currently create at your nonprofit? (i.e., annual reports images, email, blogs)
  11. 11. Today’s speaker is Joyce Hsu Communications Lead at TechSoup Canada 6+ years working in the nonprofit sector Background in Fine Arts and Business Keep in touch: @fuuyin
  12. 12. Context These tips are for day-to-day nonprofit staff
  13. 13. Why is design important? It makes your content digestible It helps people remember you It builds your brand persona
  14. 14. Canadian health charity #1 It makes your content digestible Canadian health charity #2VS
  15. 15. It helps people understand (& remember) your message Canadian church #1 Canadian church #2VS
  16. 16. Canadian choir #1 It builds your brand persona Canadian choir #2VS
  17. 17. 5 design principles & techniques
  18. 18. Line The visual path that enables the eye to move within the piece. It directs the flow of content.
  19. 19. Space The space taken up by or in between objects (positive and negative). It defines where your eyes can rest.
  20. 20. Harmony Visually satisfying effect of combining similar, related elements together. Colour palettes, font choices and consistency are factors to harmony. Save the Trees Save the Trees
  21. 21. Kerning The process of adjusting the spacing between characters. Not all font faces are kerned the same, and in a well-kerned font, the spaces are visually similar. Save the trees Save the trees Savethetrees
  22. 22. Line height/spacing The spacing before and after a line of text. It can be set for each line of text, or before and/or after a line break. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  23. 23. Putting it all together: Before
  24. 24. Putting it all together: After CONFERENCES PreK, K-5 Kids and Parent Workshops Gear Up! FamilyConference April25,5-7pm $5perfamily
  25. 25. 7 Office programs design tips
  26. 26. Character Spacing You can kern fonts in Word and PowerPoint with character spacing. Good kerning can breath new life into standard, default fonts. Kerning in Word Kerning in PowerPoint
  27. 27. Character Spacing Before After Protect our LANDS P r o t e c t o u r LANDS
  28. 28. Line spacing: Multiple Adjust your line spacing with “Multiple” to get a more precise line height. Line spacing in Word Line spacing in PowerPoint
  29. 29. Line spacing: Multiple Before After Staff & board Meet & greet April 14, 2015 12 – 1pm @ Cosy Café 123 Fake Street City, Province AGM AGM Staff & board Meet & greet April 14, 2015 12 – 1pm @ Cosy Café 123 Fake Street City, Province
  30. 30. Transparent Textboxes Use transparent, unanchored textboxes to give yourself more flexibility when positioning elements. Thank you! for your support for your support
  31. 31. Shapes, Textboxes & Photos Combine these three elements together to create a wonderfully modern look. CHARITY PRESENTS NIGHT MARKET A PR 1 4 | 8 P M T H E G R A ND H OT EL M OT EL A SILENT AUCTION CHARITY PRESENTS NIGHT MARKET A P R 1 4 | 8 P M T H E G R A ND H OT EL M OT EL A SILENT AUCTION
  32. 32. Excel: Modern Graphs Reduce and simplify Excel graph elements to create a flat, modern look for your data. 30% 10% 60% Canada Soup Tech 0 20 40 60 80 Canada Soup Tech Components of TechSoup Canada Components of TechSoup Canada
  33. 33. Word: Header & Footer Want a background image? Insert images in the Header and Footer area so it does not disrupt content.
  34. 34. PowerPoint: Slide Master Design standardized templates that can be used by others by creating a custom “Slide Master”. Great for Annual reports, event posters, etc.
  35. 35. Questions?

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