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MOBILE APP MARKETING
STRATEGIES
Pre-LaunchPre-Launch
MARKET APP BEFORE ITS LAUNCH DATE
Don’t wait to market your app, once app is fully devel-
oped
Start marketing your app along with the app develop-
ment process
This technique would serve as the foundation for your
app marketing efforts.
ENGAGE POTENTIAL USERS AT THE EARLIEST POSSIBLEtENGAGE POTENTIAL USERS AT THE EARLIEST POSSIBLEt
Reach out to your potential customers as early on in the app creation process as possible
These users need to be real app users to offer quality feedback to succeed your app fur-
ther
Switch to free tools like BuzzSumo, Social Crawlytics and Topsy to help you identify the
most important people in your industry
Monitor the feedback offered and work on them to attain the best result
Email Is Equally ImportantEmail Is Equally Important
Do not underestimate the email power
Build and grow your email list, with the help
of Twitter cards, landing pages, or compara-
ble tools
Email marketing is powerful, since it also
reach to a broader audience, after social
media channels
Blog and BlogBlog and Blog
Blogging is the most effective way of reaching to your fan base
Start blogging about the progression of your app’s development
Choose the various options of blogging destinations, such as: WordPress, Tumblr, or
Squarespace or Shoutmeloud etc. many options are available to pick from
Target keywords, write quality content, and link out to relevant industry
To improve your blog’s search engine rankings,
use Google Adwords Keyword Planner
blogblog
Beta TestersBeta Testers
Beta testers are eventually your app’s biggest supporters
They help your app with word-of-mouth marketing
Also, they serve as an unparalleled resource for further target-
ed audience research
W E L O V E T O B E F O L L O W E D
Thank You !
L E T T E C H N O L O G Y S U R P A S S Y O U R I M A G I N A T I O N
You can reach us at:
sales@techugo.com
Skype:
ankit.techugo
vaibhav_techugo

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Pre launch mobile app marketing strategies

  • 2. MARKET APP BEFORE ITS LAUNCH DATE Don’t wait to market your app, once app is fully devel- oped Start marketing your app along with the app develop- ment process This technique would serve as the foundation for your app marketing efforts.
  • 3. ENGAGE POTENTIAL USERS AT THE EARLIEST POSSIBLEtENGAGE POTENTIAL USERS AT THE EARLIEST POSSIBLEt Reach out to your potential customers as early on in the app creation process as possible These users need to be real app users to offer quality feedback to succeed your app fur- ther Switch to free tools like BuzzSumo, Social Crawlytics and Topsy to help you identify the most important people in your industry Monitor the feedback offered and work on them to attain the best result
  • 4. Email Is Equally ImportantEmail Is Equally Important Do not underestimate the email power Build and grow your email list, with the help of Twitter cards, landing pages, or compara- ble tools Email marketing is powerful, since it also reach to a broader audience, after social media channels
  • 5. Blog and BlogBlog and Blog Blogging is the most effective way of reaching to your fan base Start blogging about the progression of your app’s development Choose the various options of blogging destinations, such as: WordPress, Tumblr, or Squarespace or Shoutmeloud etc. many options are available to pick from Target keywords, write quality content, and link out to relevant industry To improve your blog’s search engine rankings, use Google Adwords Keyword Planner blogblog
  • 6. Beta TestersBeta Testers Beta testers are eventually your app’s biggest supporters They help your app with word-of-mouth marketing Also, they serve as an unparalleled resource for further target- ed audience research
  • 7. W E L O V E T O B E F O L L O W E D
  • 8. Thank You ! L E T T E C H N O L O G Y S U R P A S S Y O U R I M A G I N A T I O N You can reach us at: sales@techugo.com Skype: ankit.techugo vaibhav_techugo