6. Big Idea #1
The vast majority of startups fail
NOT because they couldn’t
build a product...
but because nobody wanted the product.
没人要你的产品
Friday, June 29, 12
8. Big Idea #2
“The vast majority of
[successful] startups
abandoned their initial plans
and learned what would and
would not work in the market.”
-Clayton Christensen, The Innovator’s Dilemma
Friday, June 29, 12
9. FAILURE
The Secret to Success
Friday, June 29, 12
10. Question Your Assumptions
Human brain is wired to
assume
Canvas = Think like a Scientist
Friday, June 29, 12
11. Get Out of the Building
&
Talk to People
走出办公楼,
与客户交流和学习
Friday, June 29, 12
14. Definition
The minimum amount of
effort you have to exert to
complete exactly one turn
of the Build-Measure-Learn
feedback loop.
Friday, June 29, 12
20. Find Early Adopters
早期采纳者:
“FOAMING AT THE MOUTH”
1. Have the problem
2. Know they have the problem
3. Searched for a solution
4. Hacked their own solution
5. Have budget for a solution
Friday, June 29, 12
21. 3-POINT INTERVIEW
1. Has [insert specific problem] been a
problem for you? (context)
你是否有过【插入问题】?
2. Tell me about the last time you dealt with
this problem? (story)
告诉我你上⼀一次有【插入问题】的情况或故事。
3. What’s your ideal solution for this?
(solution)
对你来说,解决那个情况的最佳方案是什么?
Friday, June 29, 12
22. remember...
OBJECTIVE:
Learn
Friday, June 29, 12
23. Validation Canvas
• Canvas is a communication tool
• 5-7 words in black sharpie
• WRITE IN ALL CAPS
• Mentors will enforce strongly
Friday, June 29, 12
24. Canvas Demo
bit.ly/lsm-canvasvideo
Friday, June 29, 12