The document outlines 4 steps for hotels to get listed on Google: 1) Create a Google Local listing, 2) Connect to central reservation systems or OTAs, 3) Update content regularly as it can take hours to weeks to show up, 4) Set up hotel price ads by bidding either a fixed amount or percentage to have rooms displayed and booked on Google. The document also provides information on hosting a hotel list feed for Google's hotel prices feed and ensuring over 95% price accuracy when booking rooms through ads.

2. STEP: 1
• Local Listing : Create a Google Local Page
http://www.google.com/placesforbusiness/
https://plus.google.com/pages/create

3. STEP: 2
• Connect Your Hotel to a GDS or OTA
Need Central Reservation System (CRS) with an . Internet
Booking Engine (IBE)
There are four major GDSs in the world today: Worldspan,
Amadeus, Galileo and Sabre, and many other minor ones
OTAs include Orbitz, Expedia, Priceline, Travelocity and
others.

5. STEP: 3
• Update Your Content
• Google hasn’t released information on how
long it takes them to update GHF. It can take a
few hours to a few weeks.

6. STEP: 4
• Hotel Price Ads
• OTAS bids here called Google Hotel Price Ads
• Hotel Price Ads is not available to the public
• Google develops direct relationships with OTAs, large
hotel chains, and prominent CRSs, giving them access
to Hotel Price Ads
• This means that independent hotels can’t sell their
rooms directly from Google Hotel Finder
• For an independent hotel to take over the red booking
button and sell rooms directly, the hotel must hire a
service to run Hotel Price Ads on their behalf, and win
a bidding war between the competing OTAs.

7. Bidding
• You can establish bid prices based on:
• a fixed amount: per night
• a percentage of the total hotel price inclusive
of taxes and fees
Google determines the final price of a click
based on:
• specificity of bids
• order of bids placed

8. A little HELP !!
• http://www.amadeus.com/linkhotel/distributi
on/connect-your-hotel-to-the-gds.html
• http://static.googleusercontent.com/external_
content/untrusted_dlcp/maps.google.com/en
//help/maps/casestudies/maps-api-web.pdf

9. Developers Point ???
• Hotels can have their rates included either
through their feed to one of the OTA’s or some
of the GDS’s.
• Google's Hotel Prices feed - Display real-time
price data to users as they search for hotels on
Google

10. Google's Hotel Prices feed
• Defining your Hotel List
• hotel listing feed is separate from your Prices feed
• required before you can define any other data in your
fee
• Define your hotel list as defined in Google Local Feed
Documentation (Local_Feed_Documentation.pdf)
• host the file in either an .XML or a .ZIP format
• please email the URL or FTP information, including
username and password, if applicable, to travelads-
partners@google.com.

11. Sample Hotel List feed
• <?xml version="1.0" encoding="UTF-8"?> <listings
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="http://local.google.com/local_feed.xsd">
<language>en</language> <listing> <id>28853</id> <name>Hawthorn Suites</name> <address
format="simple"> <component name="addr1">1500 Parkwood Circle</component> <component
name="city">Atlanta</component> <component name="province">GA</component> <component
name="postal_code">30339</component> </address> <country>US</country>
<latitude>33.899800</latitude> <longitude>-84.459279</longitude> <phone
type="main">7709529595</phone> <category>Hotel</category> </listing> <listing>
<id>29473</id> <name>Hawthorn Suites</name> <address format="simple"> <component
name="addr1">4601 Yorkhouse Road</component> <component
name="city">Wadsworth</component> <component name="province">IL</component>
<component name="postal_code">60083</component> </address> <country>US</country>
<latitude>42.414100</latitude> <longitude>-87.907400</longitude> <phone
type="main">8475968936</phone> <category>Hotel</category> </listing> </listings>
• Help: http://www.taksimdanismanlik.com/inc/uploads/katalog_images/katalogs-483-
rnek%20Pdf.pdf

12. Determining a Mode of Delivery
• There are two ways to share hotel prices with
Google. Google supports hotel prices for up to
180 days of room availability and 1 to 14
nights of stay. By default, Google maintains a
cache of 90 days of room availability and 1 to
7 nights of stay for each property.

13. PUSH/PULL
• ????????????????????????

14. Configuring Your Feed
• Your feed cannot exceed 100 MB.
• Your Google account manager should provide
you with a set of XSD schemas and XML
sample files.

15. Hotel Ads for Business Developers
• Our policy is that your prices are accurate for more than 95% of the itineraries. We calculate the accuracy by
writing a crawler for your booking site and then compare the price on your site to the price in our cache for a
sample set of properties. We do this on a regular basis. A price is considered accurate if our cached price matches
the price displayed immediately after the user clicks on the ad. To protect the user experience, having multiple
minute delays to see the lowest price will not be permissible.
• If your price accuracy falls below 95%, we will take the following action:
• If your price accuracy is between 90% and 95% for 3 consecutive days, we will send you an email with the accuracy
report and work with you to improve your accuracy. If you are unable to get your accuracy above 95% in 5
business days, we will have to disable your ads.
• If your price accuracy is between 80% and 90% on any given day, we will send you an email with the accuracy
report and work with you to improve youraccuracy. If you are unable to get your accuracy above 95% in 4 business
days, we will have to disable your ads.
• If your price accuracy falls below 80% on any given day, unfortunately we will have to disable your ads. We will
send you an email with the accuracy report. As soon as you are able to get your accuracy above 95% for 3
consecutive days, we will enable your ads.
• In any of the cases listed above, we will email you to inform you that you have dropped, as well as include a Price
Accuracy report that we will generate for you.
• As a note here, if you plan on making any kind of DOM change to your landing page, please notify us at least 5
days in advance. We will monitor the site change and make any changes necessary to our crawlers.
• Lastly, if we get a user report about a widespread problem with your prices, we may have to disable your ads. If
this happens, we will notify you immediately.