Creating, Managing And Deploying Content On The Web
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This presentation talks about making your content easier to use in the world of Twitter and web 2.0
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Creating, Managing And Deploying Content On The Web
- 1. Creating, Managing and Deploying Content on the Web in a Social World Ted Skinner VP PR Products PR Newswire Lauren Kinelski PR Manager Evian North America
- 3. What’s on our Mind? PR Professional’s Brain Circa 2009 http://whirledgital.com/2008/11/09/hugh-mcleod-meets-david-brain-the-pro-circa-2009/
- 5. Social Media Can Seem Overwhelming
- 6. At its Core, Social Media is People Having conversations … online Your service Your brand Your brand Other brand noise noise
- 9. Don’t Worry…I Won’t Tell So what are they saying about my brands and services?
- 11. Twazzup Adds links, photos and featured tweets
- 12. Tweetmeme What content are the conversing about? How old? What categories?
- 14. Online Twitter Journalist Databases
- 15. Conversing Brands Build Value Over 500,000 followers listening to your brand @Delloutlet made $1 million during the holidays
- 19. Google Trends
- 20. Google Trends
- 21. Google Insights
- 22. Keyword Finder
- 25. Title Tag URL has title of news release in it
- 26. In HTML It Looks Like This Title and meta data go in the “head” section of the HTML code
- 27. CMS – Content Management Systems With a CMS you just worry about the content needed
- 33. RSS or Email RSS feed of news releases by category Or sign up for email updates
- 37. Podcasts
- 43. Key contact information at your fingertips Latest features highlighted Easy sign up
- 45. Questions? Ted Skinner VP PR Products PR Newswire Lauren Kinelski PR Manager Evian North America