Several tips which is inspiring us to develop loyalty reward program. Still basic. You can improve with what resource and condition you have.

1. Teguh Prayogo
Twitter : @teguh_trainer

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Teguh Prayogo
teguh_trainer@yahoo.com

3. If You’re looking for
Loyalty,
Get a Dog!
Teguh Prayogo
teguh_trainer@yahoo.com

5. Or Better Yet…
Get a Partner with Loyalty Programs Expertise!
If you know your product, you are a human CATALOG
If you know your services, you are a TECHNICIAN
If you know you can match your products and services to
the customer’s needs, you are a SALESPERSON
If you know your customer’s problems and
business, you are a CONSULTANT
If you know your customer’s industry, market
challenges, and competitors, you are an EXPERT

6. Loyalty Programs
• Clear benefits
• Achievable rewards
• Consistency
• Appreciation
• Engaging
• Sustainability
• Rewarding referrals
• A feeling of Personalized and ongoing print and
electronic communications

7. Teguh Prayogo
teguh_trainer@yahoo.com

8. Customer Service is
not a Department
Is an Attitude
Teguh Prayogo
teguh_trainer@yahoo.com

10. “The function of business is to
attract and maintain customers.”
-

11. Teguh Prayogo
teguh_trainer@yahoo.com

12. Why customers stop doing business
with a company?
Move away
Develop friendships or business
alliances with other companies
Go out of business
Leave because of quality issues
Didn’t like the way they were treated

13. Listening
Teguh Prayogo
teguh_trainer@yahoo.com

15. Rap on plane

17. Christmas

18. Perceived Value
Defined by your customers
Teguh Prayogo
teguh_trainer@yahoo.com

19. Every Service Point
is Critical
On-TimeDelivery
Personal Technical
Service

20. •
•
•
•
•
•
•
Parking
Checking in
Locating your room
Examining your room
Wireless access
Examining the bathroom
Comfort of the bed

21. • Identify the POC
• Understand what value your
customer desire from each POC
• If there is a disconnect  Develop
your employees and improve
processes to fill the GAP.
Teguh Prayogo
teguh_trainer@yahoo.com

22. • Revenue and Market Share Increase
• Employee Retention Increase
• Profits Increase
• Costs Shrink
Teguh Prayogo
teguh_trainer@yahoo.com

24. What is a Loyal Customer Worth?
Teguh Prayogo
teguh_trainer@yahoo.com

25. Example: Manufacturing Firm

26. Example: Retail Industry

27. Teguh Prayogo
@teguh_trainer
teguh_trainer@yahoo.com