Modified presentation of "Examining Methods and Tools To DetermineThe Best social Networking Sites For Your Business" presented at Urban Innovation 21 on March 12, 2015

1. "Examining Methods and Tools To Determine
The Best social Networking Sites For Your
Business"
Presented By: Shimira Williams
Productivity, LLC

2. Shimira Williams
Integration Specialist
info@productivityllc.com
Productivity, LLC
www.productivityllc.com
Objective:
• Examine methods and tools to determine to
best social networking sites for your brand.
Agenda:
• Introduction to social networking
• Develop a user profile (demographics data)
for your target audience.
• Identify local and industrial influencers;
people/organization that affect production
and behaviors of your target audience.
• Methods to build community within your
social network site.
• Questions and Answers
Shimira Williams is an educator, tenacious
Science, Technology, Engineering and
Mathematics (S.T.E.M.) advocate and an
economic stimulator of technology
education. A Pittsburgh, PA native and
entrepreneur, she aspires to be a catalyst in
eliminating the digital divide, especially in
urban communities. Her mission is to build
digital citizens through living, working and
playing all things STEM!
She also operates Productivity, LLC a
technology consultant firm engaged by
organizations to educate teams and
implement new technologies into current
operations. Our mission is to build digital
citizens through erecting sound online
infrastructures and improving their ability to
communicate and collaborate with their
audience. She has spoken at Google
Pittsburgh’s 2nd Annual Google Entrepreneur
Week and many other venues.
www.productivityllc.com
ask@tekstart.org

3. What is social networking?
• Social capital
“… a wide variety of quite specific benefits that flow
from trust, reciprocity, information, and cooperation
associated with social networks. Social capital creates
value for people who are connected and at least
sometimes, for bystanders as well.”
• Social networking:(noun)
The creation and maintenance of personal and
business relationships especially online. First use in
1998
Merriam-Webster Dictionary
• Social networking site (SNS) is a platform to build
social relations among people who share interests,
activities, backgrounds or real-life connections.
Web-based services that allow users to create a list
of users with whom to share connections, and view
and cross the connections within the system. -
Wikipedia 2015
ask@tekstart.org

4. How do to decide which
network?
• What’s your goal?
• Participate in an industry leader twitter chat, monthly.
• Weekly post a special (product/service) to a social network, convert to 5%
increase in sales.
• Increase the number of blog subscribers.
• Who is the target audience you want to attract?
• Single, female with a median income of 45K and no children in the home.
Interest include music and travel.
• Married couple (newlyweds) with no children, looking to purchase a home to
start a family.

5. How do to decide which
network?
• How much time and money will be to investment?
• Will you allocate an hour per day or week?
• What’s you budget for social media?
• Ad Words, Sponsored/Promoted post, as well as give-a-ways.
• What type of content will you share?
• Text – Information, Stories or Testimonials
• Graphics – Pictures, Infographics, graphs or tweet-a-grams
• Video – GIFs, video or live-stream
• Audio – podcast or music track
• Review the data to gain insight.
• Implement a plan to collect and review user engagement.
• Each social networking site offers data to analyze how users are engaging.
• Several platforms available to assist with the management and monitoring of
social network data.

6. Building community
• Create a marketing plan utilizing the user profile of your average
customer.
• Be on the social network sites relevant to your target audience and brand.
• Building your social media presence is an online and offline activity.
• Choose 1 to 3 areas of expertise;
• Productivity, LLC – Web-hosting, Google Apps and Implementing technology
tools for entrepreneurs.
• TekStart, LLC – Implementing technology into early childhood environment,
S.T.E.M. advocate and out-of-school experiences
• Know the content and media context of the social network.
• Remembers it’s a two-way conversation
• The goal is not to sale your product or services but create a
community that advocates for your brand.
• The key is CONSISTENCY, it will not happen of overnight. (Gmail
2004, Google Apps 2007, Facebook 2007, Twitter 2009)

7. Stay
connected! Thank you
Shimira Williams
Integration Specialist
Productivity, LLC
E: skwilliams@productivityllc.com
W: www.productivityllc.com
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You can access a copy of the presentation
and resources shared via
https://bitly.com/bundles/o_4f0hpilad6/8
Visit our Eventbrite page for upcoming
workshops.
www.productivityllc.Eventbrite.com