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Building an incredible product is deﬁnitely optimizing it for the people who use
your product the most, but when it comes to driving growth, people who are
already using your product are not the ones you have to worry about.
•Product/Market Fit ~= ~=
•Retention is the single most important thing for growth and retention
comes from having a great idea and a great product to back up that
idea, and great product market ﬁt
• User Interview
• Job to be Done
Mark (Zuckerberg) has said he thinks we won because we wanted it
more, and I really believe that. We just worked really hard. It’s not like
we’re crazy smart, or we’ve all done these crazy things before. We just
worked really really hard, and we executed fast. I strongly encourage
you to do that. Growth is optional.
by Alex Schultz
• How to Start a Startup: Lecture 6: Growth by Alex Schultz
• Thoughts on Growth by Josh Elman
• Building the Ultimate Full Company Growth Team by Sean Ellis