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Web 2010 Discover Ten Strategies Defining Your Business Future

The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.

* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?

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Web 2010 Discover Ten Strategies Defining Your Business Future

  1. Web: 2010 Discover the 10 Strategies Defining Your Business Future Jay Berkowitz
  2. Web: 2010 Discover the 10 Strategies Defining Your Future <ul><li>What innovations are driving success? </li></ul><ul><li>Top social media websites for business? </li></ul><ul><li>What is the future for Google </li></ul><ul><li>Who is poised to challenge them? </li></ul><ul><li>How can you use the internet to build your personal brand? </li></ul><ul><li>How do you make money in Social Media? </li></ul><ul><li>What’s a PeoplePond? </li></ul><ul><li>Handout = Copy of Slides </li></ul>
  4. Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in country. Promotion increased sales 34% </li></ul><ul><li>Developed internet sales and marketing strategy, sold first integrated deal </li></ul><ul><li>Created 4 of 6 ‘Hall of Fame’ banners </li></ul><ul><li>Launched Atkins Diet Online, 22 diets overall </li></ul><ul><li>Wrote Ten Golden Rules for DMA July ‘03 </li></ul><ul><li>Launched in 2003 </li></ul>
  5. <ul><li>Marketing Consultants </li></ul><ul><li>Drive visits to your site, Convert visits to sales </li></ul><ul><li>Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR </li></ul><ul><li>Best clients = Internet is important to sales </li></ul>What is
  7. Recent Media Wall Street Journal
  8. Recent Media Business Journal
  9. Recent Media B&T Australia
  10. Recent Media FOX TV
  11. Strategy #1 Micro Communications
  12. We take our news in small ‘bites’ RSS Subscription
  13. Micro Communications - Twitter
  14. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  15. @MissionPie <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  16. Micro Marketing
  19. The Three E’s of Social Media Educate
  20. The Three E’s of Social Media Educate
  21. The Three E’s of Social Media Entertain
  22. The Three E’s of Social Media Engage (
  23. The Three E’s of Social Media Engage (
  24. Strategy #1 Micro Communications <ul><li>Strategy: Short Communications for a short attention span </li></ul><ul><li>Business Applications: RSS Subscriptions, Twitter for Business, Qik </li></ul><ul><li>Advanced Strategies: The 3 E’s: Educate, Entertain, Engage </li></ul>
  25. Virtualization – New Internet Marketing Master Certificate
  26. Virtualization – Virtual University
  27. Virtualization – IBM in Second Life
  28. @ErinBlaskie – Virtual Assistant
  29. GoToMeeting – Virtual Meetings
  30. Guru – Virtual Employees
  31. Dr. Tom Hopkins – Virtual MD
  32. Strategy #2 Virtualization <ul><li>Strategy: Businesses and segments going virtual </li></ul><ul><li>Business Applications: Virtual Assistants, Virtual Employees, Virtual Meetings, </li></ul><ul><li>Advanced Strategies: Provide Virtual Services, Virtual Training: Lorman and Coleman Communications turning to Webinars </li></ul>
  33. Free! #3
  34. Free Websites – WordPress Blog Platform
  35. Free Music - RadioHead
  36. Podcasts!!! FREE on iTunes
  37. Google Analytics - FREE tool to measure site traffic and activity
  38. 26,149 Links TO the page!! Alexa Rank 6,553 Google Page Rank (Site Importance) 6/10 SEO Quake Toolbar
  39. 11,400 pages indexed or ‘read’ by Google Google Page Rank 3/10 SEO Quake Toolbar
  40. 462,433 Alexa Rank! SEO Quake Toolbar Michael Eisenberg
  41. – Measures unique Visitors
  42. SpyFu – Reports on Pay Per Click
  43. Free Newsletter - Paid Content Model
  44. Strategy #3 Free! <ul><li>Strategy: Amazing Free Products with a revenue model attached </li></ul><ul><li>Business Applications: Free Plus Paid, WordPress, Analytics, SEO Quake, SpyFu, Compete, iTunes </li></ul><ul><li>Advanced Strategies: Ad Model, Analytics = AdWords Performance, Upgrade Model (Compete, SpyFu) </li></ul>
  45. Strategy #4 Social Search
  47. Social Search
  52. BazaarVoice – Add Ratings to your site
  53. BazaarVoice – Add Ratings to your site
  54. Threadless – Community votes pick the new shirts
  55. 94% Research major purchases online
  56. Strategy #4 - Social Search <ul><li>Strategy: Add reviews to websites, participate in ratings and reviews </li></ul><ul><li>Business Applications: TripAdvisor, Google, CNET, Amazon , Yelp!, Angie’s List </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Build a Community around your Information Product! Ask for Ratings to Get Listed </li></ul>
  57. Strategy #5 - Customer Service is the new Marketing Department
  58. Customer Service is the new Marketing Department – Frank Eliason
  59. Customer Service is the new Marketing Department – Shashi Bellamkonda
  60. Customer Service is the new Marketing Department – Richard Binhammer
  61. Technorati and Google Blog Search
  62. Radian6 Web Monitoring Tool
  63. = Instant Search
  64. Strategy #5 Customer Service as the New Marketing Department <ul><li>Strategy: Monitor your brand in Social Media and develop a dialogue with your customers and prospects </li></ul><ul><li>Business Applications: Richard at Dell, Amazon, Zappos,Technorati and Google Blog Search, Radian6 </li></ul><ul><li>Advanced Strategies: Monitor your Brand Message, Join the Conversation, Be Genuine. Be Transparent. Experiment. </li></ul>
  65. Strategy #6 Disintermediation II
  66. Strategy #6 Disintermediation II – Consumer Journalism
  68. HARO –
  69. Sample HARO Media Leads <ul><li>URGENT 0) Homeowners default on modified mortgages (USA Today) </li></ul><ul><li>1) Companies doing well ( </li></ul><ul><li>9) New parents fighting about money (Pregnancy Magazine) </li></ul><ul><li>10) Social Networking Articles/Blogs etc. (EBook) </li></ul><ul><li>28) Finding the best IT talent (Processor Magazine) </li></ul><ul><li>31) Best cruising deals of 2009 (Los Angles Times) </li></ul><ul><li>32) Finances during long-term travel (Book) </li></ul>
  70. Strategy #6 Disintermediation – Part II <ul><li>Strategy: Take advantage of ‘news hole’, disintermediate existing business models </li></ul><ul><li>Business Applications: Develop products to connect directly with consumers </li></ul><ul><li>Advanced Strategies: Help-A-Reporter free to the consumer with sponsor revenue, Niche opportunities? </li></ul>
  71. Strategy #7 Super Widgetization / Open Source
  72. Super Widgetization – Facebook Aps
  74. Super Widgetization – 1 Billion iPhone Aps
  75. Super Widgetization – Twitter Aps
  76. Super Widgetization – Twitter Aps
  77. Super Widgetization – Amazon Affiliate Widgets
  78. Widgetbox
  79. Strategy #7 Super Widgetization <ul><li>Strategy: Develop applications to go direct to the desktop, Facebook, iPhone </li></ul><ul><li>Business Applications: Facebook, Apple/iPhone, Amazon, eBay, Widgetbox, Facebook Applications, Straight to the iPhone </li></ul><ul><li>Advanced Applications: Create an Application or Widget to make something easier and to bring your business to your audience, Create a Blidget! </li></ul>
  80. Video!
  81. Gary Vaynerchuk’s Amazing
  82. Will It Blend – Amazing Viral Product Demos
  83. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  84. Best Practices – Educate “How to Videos”
  85. Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search
  86. TubeMogul – Distribute to Multiple Sites with Great Reporting
  87. Strategy #8 - Video! <ul><li>Strategy: Videos build viral traffic and conversion </li></ul><ul><li>Business Applications: YouTube, “How To” Videos, Name and Tag videos with keywords </li></ul><ul><li>Advanced Strategies: TubeMogul, Communities, Great Thumbnails, Web 2.0 Celebrities, parodies, comedy </li></ul>
  88. Strategy #9 Personal Brand!
  89. “ Start right now : as of this moment you're going to think of yourself differently! You're not an &quot;employee&quot; of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997
  90. <ul><li>1. Be You Own Brand Manager </li></ul><ul><li>Develop your brand marketing plan. </li></ul><ul><li>How are you going to promote your brand? How are you going to take it to the next level? </li></ul><ul><li>Set specific, measurable goals </li></ul>
  91. <ul><li>2. Determine Your USP </li></ul><ul><li>What makes you Distinctive? </li></ul><ul><li>How can you enhance your unique skills </li></ul><ul><li>I determined my USP was a combination of brand and online </li></ul><ul><li>I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life </li></ul>
  92. <ul><li>3. Follow your passion! </li></ul><ul><li>Where do you like to hang out </li></ul><ul><li>What do you love to read? </li></ul><ul><li>Create your content in an area that you really care about </li></ul>
  93. <ul><li>4. Listen </li></ul><ul><li>“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit and more importantly , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and, and start listening to conversations that are out there.” </li></ul>Chris Brogan
  94. <ul><li>5. Embrace Your Inner Author </li></ul><ul><li>Create unique content. </li></ul><ul><li>Write a blog. Write a book or a free eBook </li></ul><ul><li>Submit articles to industry publications. </li></ul><ul><li>Create a website. </li></ul><ul><li>Build great content on Facebook and LinkedIn </li></ul>
  95. <ul><li>6. Build Your Net </li></ul><ul><li>Set a goal to make a few quality connections </li></ul><ul><li>Give to Get </li></ul><ul><li>Ask about them </li></ul><ul><li>Add new contacts and follow up </li></ul><ul><li>Be my friend! </li></ul><ul><li>Safety Net </li></ul>
  96. <ul><li>7. Volunteer to Shine </li></ul><ul><li>Volunteer to develop new skills </li></ul><ul><li>Work in a comfort zone then push yourself </li></ul><ul><li>Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume! </li></ul>Missy Ward winner of the ShareASale Pay It Forward Award!
  97. <ul><li>8. Innovate to Lead </li></ul><ul><li>Test new technologies. Take a free trial. </li></ul><ul><li>Report on how new tools they work on your blog. </li></ul><ul><li>Position yourself as an early adopter and soon people will be asking you about the next big thing! </li></ul>
  98. <ul><li>9. Entrepreneur </li></ul><ul><li>Entrepreneur is a verb </li></ul><ul><li>I wish I started earlier in my career. </li></ul><ul><li>Employers look to hire people who have managed their own business </li></ul><ul><li>No barriers to starting. </li></ul><ul><li>Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale. </li></ul>
  99. <ul><li>10. Speak Up! </li></ul><ul><li>The biggest differentiator for my career </li></ul><ul><li>Toastmasters </li></ul><ul><li>Volunteered for the social committee at work and the charity association </li></ul><ul><li>Presentation Zen </li></ul><ul><li>Practice makes perfect! </li></ul>
  100. and Google Profiles
  101. Strategy #9 Build Your Personal Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><li>Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters </li></ul><ul><li>Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, and Google Profiles </li></ul>
  103. an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word &quot;semantics&quot; itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)
  104. Tim Berners-Lee <ul><li>“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” (Wikipedia) </li></ul>
  105. Did you mean…
  107. New MSN Search “Bing” features word meaning
  108. Bintro – Semantic Opportunity Matching
  109. <ul><li>Micro Communications </li></ul><ul><li>Virtualization </li></ul><ul><li>Free! </li></ul><ul><li>Social Search </li></ul><ul><li>Customer Service as Marketing Department </li></ul><ul><li>Disintermediation – Part 2 </li></ul><ul><li>Super-Widgetization </li></ul><ul><li>Video Video Video! </li></ul><ul><li>Personal Branding </li></ul><ul><li>Semantic Web / Web 3.0 </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future
  110. What is
  111. What is Search Engine Marketing
  112. What is Landing Pages & Conversion
  113. What is Blogs and Web 2.0
  114. What is Video
  115. What is Viral Marketing
  116. What is eNewsletters
  117. What is New Program Launch Strategy
  118. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation! </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul><ul><li>Handouts = email slides </li></ul><ul><li>Q&A </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future Jay Berkowitz 561-620-9121 [email_address]