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Web: 2010   Discover the 10 Strategies  Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com
Web: 2010  Discover the 10 Strategies Defining Your Future   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Career Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What is TenGoldenRules.com?
 
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media B&T Australia
Recent Media FOX TV
Strategy #1 Micro Communications
We take our news in small ‘bites’ RSS Subscription
Micro Communications - Twitter
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
@MissionPie ,[object Object],[object Object]
Micro Marketing
 
 
The Three E’s of Social Media Educate
The Three E’s of Social Media Educate
The Three E’s of Social Media Entertain
The Three E’s of Social Media   Engage   (www.Twitter.com/ColderIce)
The Three E’s of Social Media Engage   (www.Twitter.com/Iconic88)
Strategy #1 Micro Communications ,[object Object],[object Object],[object Object]
Virtualization –  New USanFranOnline.com Internet Marketing Master Certificate
Virtualization – Virtual University
Virtualization – IBM in Second Life
@ErinBlaskie – Virtual Assistant
GoToMeeting – Virtual Meetings
Guru – Virtual Employees
Dr. Tom Hopkins – Virtual MD
Strategy #2 Virtualization ,[object Object],[object Object],[object Object]
Free! #3
Free Websites – WordPress Blog Platform
Free Music - RadioHead
Podcasts!!! FREE on iTunes
Google Analytics - FREE tool to measure site traffic and activity
26,149 Links  TO  the page!! Alexa Rank 6,553 Google Page Rank  (Site Importance)  6/10 SEO Quake Toolbar
11,400 pages indexed or ‘read’ by Google Google Page Rank 3/10 SEO Quake Toolbar
462,433 Alexa Rank! SEO Quake Toolbar Michael Eisenberg
Compete.com – Measures unique Visitors
SpyFu – Reports on Pay Per Click
Ragan.com Free Newsletter  - Paid Content Model
Strategy #3 Free! ,[object Object],[object Object],[object Object]
Strategy #4 Social Search
 
Social Search  Search.Twitter.com
 
 
 
 
BazaarVoice – Add Ratings to your site
BazaarVoice – Add Ratings to your site
Threadless – Community votes pick the new shirts
94% Research major purchases online
Strategy #4  - Social Search ,[object Object],[object Object],[object Object],[object Object]
Strategy #5  -  Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU
Customer Service is the new Marketing Department – Frank Eliason
Customer Service is the new Marketing Department – Shashi Bellamkonda
Customer Service is the new Marketing Department – Richard Binhammer
Technorati and Google Blog Search
Radian6 Web Monitoring Tool
Search.Twitter.com = Instant Search
Strategy #5 Customer Service as the New Marketing Department ,[object Object],[object Object],[object Object]
Strategy #6 Disintermediation II
Strategy #6 Disintermediation II – Consumer Journalism
 
HARO – HelpAReporterOut.com
Sample HARO Media Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy #6 Disintermediation – Part II ,[object Object],[object Object],[object Object]
Strategy #7 Super Widgetization / Open Source
Super Widgetization – Facebook Aps
 
Super Widgetization – 1 Billion iPhone Aps
Super Widgetization – Twitter Aps
Super Widgetization – Twitter Aps
Super Widgetization – Amazon Affiliate Widgets
Widgetbox
Strategy #7  Super Widgetization ,[object Object],[object Object],[object Object]
Video!
Gary Vaynerchuk’s Amazing WineLibrary.tv
http://www.youtube.com/watch?v=qg1ckCkm8YI Will It Blend – Amazing Viral Product Demos
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate  “How to Videos”
Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search
TubeMogul – Distribute to Multiple  Sites with Great Reporting
Strategy #8 - Video! ,[object Object],[object Object],[object Object]
Strategy #9 Personal Brand!
“ Start right now : as of this moment you're going to think of yourself differently!  You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’  Fast Company in August 1997
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/
[object Object],[object Object],Chris Brogan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Missy Ward winner of the ShareASale Pay It Forward Award!
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PeoplePond.com and  Google Profiles
Strategy #9   Build Your Personal Brand ,[object Object],[object Object],[object Object]
 
an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined,  making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director  Sir Tim Berners-Lee's  vision of the Web as a universal medium for data, information, and knowledge exchange.  (Wikipedia) is  the study of meaning . The word "semantics" itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to  word selection or connotation.  (Wikipedia)
Tim Berners-Lee ,[object Object]
Did you mean…
THAT IS A LOT OF DATA
New MSN Search “Bing” features word meaning
Bintro – Semantic Opportunity Matching
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web: 2010: The 10 Strategies Defining Your Business Future
What is TenGoldenRules.com?
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Blogs and Web 2.0
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web: 2010: The 10 Strategies Defining Your Business Future Jay Berkowitz  www.TenGoldenRules.com  561-620-9121 [email_address]

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