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CREATIVE COMMONS
One business model around
Sebastiaan ter Burg
CC BY
Photo:CCBYSebastiaanterBurg
HII’M SEBASTIAAN
Photo:CCBYSebastiaanterBurg
AND I EARN
MY LIVING WITH
PORTRAIT PHOTOGRAPHY
VIDEO PRODUCTION
OPEN CONTENT ADVISE
CONCEPT DEVELOPMENT
DOCUMENTARY PHOTOGRAPHY
A LOT OF THAT IS
CREATIVE COMMONS
UNDER A
LICENSE
SHARED
AND I’D LIKE TO TELL YOU WHY
UPON A TIME
ONCE
PHOTOGRAPHY
WAS JUST MY
HOBBYAND THEN IT BECAME SERIOUS
Screenshot from TED
http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
LAWRENCE
LAW IS
LESSIG
STRANGLING
CREATIVITY
THAT’S WHEN I ALSO SAW
TALKING ABOUT HOW
REMIX
YOUR OWN CONTENT
ALLOWOTHERS TO REUSE
AND REPUBLISH
WHERE HE EXPLAINS A HOW YOU CAN
BY CONSIDERING YOUR WORK AS COMMONS
COMMONS
GLAD
MAD
I’D RATHER BE
INSTEAD OF GETTING
WHEN MY CONTENT IS BEING REUSED
WHICH MADE ME REALISE THAT
FOR MY SERVICES
GETTING PAID A
PUBLICATION
SINGLE
EVERY
AMOUNT FOR
DECREASING
GETTING PAID
ONCE
GOOD
I HAD TO CHOOSE BETWEEN
GETTING PAID
ONCE
GOOD
I CHOSE
FOR MY SERVICES
I RELYON SOMETHING THAT I
INSTEAD OF
HAVE DONE
CAN DO
BECAUSE I THINK
INSTEAD OF A
INCOME
ACTIVE
PASSIVE
WILL DEPEND MORE ON AN
CREATIVES
AS POSSIBLE
SHOULD BE AS
CONTENT
FREE
I BELIEVE
&
FEE IN
FREE OUT
Machine: CC BY Soner Ertim, from The Noun Project
THAT’S WHY I CHOSE A
BUSINESS MODEL
LICENSE
INTERNATIONAL
ORGANISATION
INDEPENDENT
WIDELY AVAILABLE ON
CONTENT PLATFORMS
CREATIVE COMMONS LICENSES
HAVE SEVERAL ADVANTAGES OVER OTHER LICENSES
CREATIVE COMMONS LICENSES
100%
ARCHIVE
20% - 80%
SPONSOR
20% - 80%
ONLINE Disc icon: John Caserta, from The Noun Project!
WITH OR WITHOUT DELAY
13.
WHEN I UPLOADED
THIS PHOTO TO
FLICKR
I DIDN’T KNOW THAT
- 35 COUNTRIES WOULD WANT TO SEE IT
- 1.000.000 PEOPLE WOULD SEE THE WIKIPEDIA PAGE IT’S ON
- DERATIVES OF THIS PHOTO WOULD STAY RELEVANT FOR 7 YEARS
- MORE PEOPLE STARTED SEARCHING MY WORK
- MORE ORGANISATIONS WANTED MY SERVICES
http://commons.wikimedia.org/wiki/File:Slotdebat_verkiezingen_(final_debate_elections)_2006.jpg
WHEN I UPLOADED
THIS PHOTO TO FLICKR
I DIDN’T KNOW THAT
- THERE IS A RUSSIAN GUY WHO WRITES ABOUT THIS MAN
- COSCO MAGAZINE WOULD PUBLISH IT... 11.350.000 TIMES IN THE
USA, CANADA AND THE UK
- IT WAS GOING TO BE SHOWN ON CHINESE TV SHOWS
https://commons.wikimedia.org/wiki/File:Sir_Ken_Robinson_@_The_Creative_Company_Conference.jpg
WHEN I UPLOADED
THIS PHOTO TO FLICKR
I DIDN’T KNOW THAT
- THERE WAS NO OPEN LICENSED PHOTO OF THIS WRITER YET
- IT WOULD STAY ON HIS WIKIMEDIA PAGE FOR SEVERAL YEARS
- WOULD LEAD TO A GREATER REACH OF THE INITIATIVE THE PHOTO WAS TAKEN AT
http://commons.wikimedia.org/wiki/File:Paul_van_Loon.jpg
2007CC BY-NC-ND
THE FIRST CONTENT I PUBLISHED UNDER A CC LICENSE IN
HAD THE MOST RESTRICTIVE LICENSE
NON COMMERCIAL - NO DERATIVES
CC BY-NC-ND
RESTRICTIVE
WIKIPEDIA
CONTENT IS TOO
TO BE USED BY
Lodewijk Gelauff, Digital Pioneers meeting 2010
AFTER A COUPLE OF YEARS I WAS CONFRONTED THAT
2010CC BY-SA
AFTER WHICH I DECIDED TO USE A
A LESS RESTRICTIVE LICENSE
CC BY-SA
TO RESTRICT
IS OFTEN USED AS
COMMERCIAL USE
CC BY-NC-ND
Lawrence Lessig, Picnic 2011
ALTERNATIVE
AND NOT MUCH LATER I LEARNED THAT
POTENTIAL
AND NOT WITH
OF REUSE LIES WITH
LARGE CORPORATIONS
INDIVIDUALS&
SMALL COMPANIES
BECAUSE THE BIGGEST
ECONOMICAL & SOCIAL
NEIGHBOUR
THIS HAS MORE EFFECT ON YOUR
THAN ON LARGE
COMPANIES
2012
CC BY
AND THAT’S WHY I OPENED UP EVEN FURTHER
CC BY-NC-ND
CC BY-ND
CC BY-NC
CC BY-NC-SA
CC BY-SA
CC BY
4 YEARS
2 YEARS
CC 0
THE WORLD HAS
CHANGED
TO RELYON SOMETHING THAT YOU
IT’S GETTING
HARDER
HAVE DONE
Getty Cuts Pay for Editorial Contributors - 2011
Getty has announced a take-it-or-leave-it rate cut for its editorial contributors
under a new contract that specifies 35 percent royalties for all sales. Under
current contracts that will soon expire, Getty pays photographers 50 percent for
some sales, and 35 percent for others.
Photographers who don’t sign the contract will be terminated when their
current contracts expire.
The agency notified photographers of the changes on November 9, giving them
30 days to sign the new contract.
!
The agency told photographers that the new contract terms will enable Getty
“to more easily modify content use across more and new license models,
products, services and selling environments, including subscriptions, high-
volume customer deals and new or emerging pricing, licensing and payment
models.”
source: http://pdnpulse.com/2011/11/getty-cuts-pay-for-editorial-contributors.html
Gaga demands ownership of gig photos
!
Lady Gaga has demanded rights to professional photographs taken on her Monsters Ball tour.
Clearly not raking in enough cash from topping the charts the world over with her current hit 'Born
This Way', Gaga is now said to be issuing small websites with demands for ownership of all photos
taken of her on stage. However, it has also been suggested that she may allow more established
photographers escape having to sign over the rights to their work.
The suggestion that Gaga will take income from photographers from smaller publications and sites
has angered many, with poorly paid snappers set to lose out.
"Typically the person who has the least leverage gets the worst release," says photographer and
intellectual property lawyerDavid Atlas in an article in Rolling Stone magazine. "Maybe there's a
photographer that she likes who won't have to sign the release form, but the people who get paid
$125 to hang out for four hours at a concert have to sign this release.
"So on top of getting paid very little, they have no ongoing revenue stream from these photos
whatsoever."
Gaga, however, is not the first artist to issue such demands - with Beastie Boys and Foo Fighters said
to take a similar stance.
source:
CNN Fires Photographers Because
Others Will Do It for Free
"Consumer and pro-sumer technologies are simpler and more accessible. Small
cameras are now high broadcast quality."
source: http://www.popphoto.com/news/2011/11/cnn-fires-photogs-amateur-content
GETTY IMAGES LETS YOU USE 35 MILLION PHOTOS FOR FREE
March 5, 2014
!
Getty Images today announces, for the first time, the ability for people to easily
embed and share its imagery – at no cost – for non-commercial use on
websites, blogs and social media channels through a
source: http://infocus.gettyimages.com/post/new-embed-lets-you-share-tens-of-millions-of-images#.U2zxKl48Qhs
RELEASING
CONTENTIS JUST ONE WAY
TO COPE WITH CHANGE
RELEASING
BENEFIT FROM
CONTENT
MANY
BECOME
CLIENTS
SPONSORS
“THEIR”
REUSE
UNLIMITED
IS AVAILABLE FOR
CONTENT
“THEIR”
WORLDWIDE
SPREADS
CONTENT
“THEIR”
WORLDWIDE
SPREADS
MESSAGE
THE WORLD HAS
TO THE CONTENT
ACCES
UNLIMITED
DOCUMENTARY
PHOTOGRAPHY
NEWS MOVES FAST
BORDERS FOR MY EXAMPLE
LIMITED INFLUENCE
BY THE CREATOR
UNCERTAIN SALES
FIXED PRICES
AT LARGE COMPANIES
COPYRIGHT
AND LICENSES ARE
UNDER FIRE
RESALEGETS MORE COMPLICATED
COMPLETE
FREEDOM
PAY PER PUBLICATION
RESALE
CHANCE OF
LOW
PAY PER PUBLICATION
30AVERAGE PAYMENT
125MAXIMUM PAYMENT
CERTAIN INCOME
PRICE
I DETERMAIN THE
GETTING
(RE)USE
CLEAR GUIDELINES ON
NO COMPLETE
FREEDOM
PAY ONCE USE FOREVER
SPONSOR KNOWS
WHAT THEY’RE
RE-USE
CHANCE OF
HIGH9AN HOUR
PAY ONCE USE FOREVER
RETOUCHING
MEETINGS
80AN HOUR
UPLOADING
PAY ONCE USE FOREVER
ARE ALL WORKING TIME
INVOICE
MISUSE
MORAL OBJECTION POSSIBLE
GETS YOU AN
NO QUIT CLAIMS OF PEOPLE
I GET A LOT OF
CRITICISM
OF OLD SCHOOL
PHOTOGRAPHERS
JOURNALIST
AN INDEPENDENT
YOU’RE NOT
YOU SPOIL
MY MARKET
BE BETTER
COPY ME
NOT INDEPENDENT
REALISE THAT THEY’RE
EITHER
THEY REACT TO MY BUSINESS MODEL BY SAYING MY REPLY IS THAT I SUGGEST THEM TO
WHEN WORKING FOR ANY OTHER COMPANY
EXPERIENCES
SO FAR HAVE BEEN
A MIXED BAG
DON’T WANT
SOME CLIENTS
ANYTHING
ELSE
DON’T GET IT
YET
SOME CLIENTS
LICENSES
POTENTIAL
ARE NOT USED
TO THEIR FULL
THEIR MIND SHIFT
BACK
ONCE THEY HAD
THEY NEVER WANT TO GO
PREDICTION
DEMAND
THE MARKET WILL
CC
CCMORE CC CONTENT
EXCEL / COMPLY / QUIT
NOT CC
NOT CC
AMOUNTOFWORK
THE ONLY THING YOU CAN DO ABOUT IT IS TO
QUESTIONS?

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