Building a Successful Social Business
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The document provides an overview of building a successful social business. It discusses introducing social business and justifying the need for it. The presentation covers Texavi's social business framework, best practices, and case studies of successful social businesses like Nike+, Dell, IBM, and others. The goal is to teach attendees what qualifies as a social business and how to optimize strategies and resources around customers and stakeholders.
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Building a Successful Social Business
- 1. Building a Successful Social Business Texavi’s Workshop #SMW London A Beginner’s Guide to Social Business
- 2. A Beginner’s Guide to Social Business 2 www.texavi.co.uk • Learn what is a social business • Understand what it takes a business to be a social business • See the justification for a social business, today • Look at the Texavi’s methodology, tools and techniques • Learn how Texavi supports businesses to be successful • Look at some best practices to get it right • Case studies and examples of successful social businesses In this presentation, you will…
- 3. A Beginner’s Guide to Social Business Agenda • Body Content A how-to guide for building social business Agenda • An introduction to Social Business • Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Some best practices • Case studies and examples • Summary 3 A Beginner’s Guide to Social Business
- 4. A Beginner’s Guide to Social Business Agenda • Body Content A how-to guide for building social business Agenda An introduction to Social Business • Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Some best practices • Case studies and examples • Summary 4 A Beginner’s Guide to Social Business
- 5. A Beginner’s Guide to Social Business 5 www.texavi.co.uk Social businesses optimise their strategies, operations and resources towards the ‘people’, both internal and external. What is Social Business
- 6. A Beginner’s Guide to Social Business 6 www.texavi.co.uk • Any business large or small, old or new, local or global can become a social business • Focus not just on conversations, but also on enabling business • Put people’s interests first Qualifications for becoming a Social Business
- 7. A Beginner’s Guide to Social Business 7 www.texavi.co.uk Social Business is about innovation & leadership
- 8. A Beginner’s Guide to Social Business 8 www.texavi.co.uk The 4 pillars for a social business are: • People – influence, engage and delight • Business – Enable, Integrate and deliver • Content – Create, curate and innovate • Messaging – Persuade, contextualise and personalise Social business is ‘business around people’
- 9. A Beginner’s Guide to Social Business 9 www.texavi.co.uk Key components of a social business
- 10. A Beginner’s Guide to Social Business 10 www.texavi.co.uk Social business is a journey, not a destination!
- 11. A Beginner’s Guide to Social Business 11 www.texavi.co.uk What makes a business, a “social Business”
- 12. A Beginner’s Guide to Social Business 12 www.texavi.co.uk What makes a business, a “social Business” • Agile – helps manage change effectively • Lean and nimble structures • Balancing technology, business & people dimensions • Focus on people - stakeholders, customers, users, followers • Continuous improvement and transformation
- 13. A Beginner’s Guide to Social Business Agenda • Body Content A how-to guide for building social business Agenda • An introduction to Social Business Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Best practices • Case studies and examples • Summary 13 A Beginner’s Guide to Social Business
- 14. A Beginner’s Guide to Social Business 14 www.texavi.co.uk Social Business is not an option for organisations now!
- 15. A Beginner’s Guide to Social Business 15 www.texavi.co.uk Markets are conversations
- 16. A Beginner’s Guide to Social Business 16 www.texavi.co.uk Social media help respond quickly
- 17. A Beginner’s Guide to Social Business 17 www.texavi.co.uk With Social revolution, major technology decisions are not left for CTOs & CIOS only now! Increasingly CMOs and Marketing and Sales Directors too have a say in the Technology projects.
- 18. A Beginner’s Guide to Social Business 18 www.texavi.co.uk Mere usage of social media does not make an organisation, a Social Business! Social businesses don’t rely only on the social media, but use them effectively to achieve their goals.
- 19. A Beginner’s Guide to Social Business 19 www.texavi.co.uk Social media marketing and search engine optimisation are necessary, but not sufficient
- 20. A Beginner’s Guide to Social Business Agenda • Body Content A how-to guide for building social business Agenda • An introduction to Social Business • Making a case for Social Business Texavi’s Social Business Framework • Get it right – Some best practices • Case studies and examples • Summary 20 A Beginner’s Guide to Social Business
- 21. A Beginner’s Guide to Social Business 21 www.texavi.co.uk Texavi’s Social Business Framework
- 22. A Beginner’s Guide to Social Business 22 www.texavi.co.uk Texavi’s Social Business Framework
- 23. A Beginner’s Guide to Social Business 23 www.texavi.co.uk Texavi’s Social Business Framework
- 24. A Beginner’s Guide to Social Business 24 www.texavi.co.uk We help you focus on ‘the people’
- 25. A Beginner’s Guide to Social Business 25 www.texavi.co.uk Texavi’s Social Business Maturity Model
- 26. A Beginner’s Guide to Social Business Agenda • Body Content A how-to guide for building social business Agenda • An introduction to Social Business • Making a case for Social Business • Texavi’s Social Business Framework Get it right – Best practices • Case studies and examples • Summary 26 A Beginner’s Guide to Social Business
- 27. A Beginner’s Guide to Social Business 27 www.texavi.co.uk Focus on People’s behaviours & interactions
- 28. A Beginner’s Guide to Social Business 28 www.texavi.co.uk Listen to people’s voices & heartbeats Image credit – Quinn Anya, Flickr
- 29. A Beginner’s Guide to Social Business 29 www.texavi.co.uk Connections and conversation are key in social business
- 30. A Beginner’s Guide to Social Business 30 www.texavi.co.uk Use social channels to respond and resolve problems
- 31. A Beginner’s Guide to Social Business 31 www.texavi.co.uk Deliver unified experience across multiple platforms
- 32. A Beginner’s Guide to Social Business 32 www.texavi.co.uk Deliver unified experience across multiple channels Mainstream/ T raditional Digital Web/ Online Mobile Social
- 33. A Beginner’s Guide to Social Business 33 www.texavi.co.uk Deliver unified experience across multiple devices
- 34. A Beginner’s Guide to Social Business 34 www.texavi.co.uk All work and no play…doesn’t work!
- 35. A Beginner’s Guide to Social Business Agenda • Body Content A how-to guide for building social business Agenda • An introduction to Social Business • Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Best practices Case studies and examples • Summary 35 A Beginner’s Guide to Social Business
- 36. A Beginner’s Guide to Social Business 36 www.texavi.co.uk Nike+ Selling sports, not just shoes
- 37. A Beginner’s Guide to Social Business 37 www.texavi.co.uk Dell – Where listening is encouraged! “Dell has been listening for four years and created a position called 'Listening Czar' two years ago. We are a leader in the listening space.” - Richard Binhammer, Communications Executive, Dell
- 38. A Beginner’s Guide to Social Business 38 www.texavi.co.uk IBM…Elephants can dance!
- 39. A Beginner’s Guide to Social Business 39 www.texavi.co.uk Gibson Guitars…Got the social media mix right
- 40. A Beginner’s Guide to Social Business 40 www.texavi.co.uk The cluetrain manifesto…About the markets
- 41. A Beginner’s Guide to Social Business 41 www.texavi.co.uk Sainsbury’s Giraffe (ex. Tiger) Bread
- 42. A Beginner’s Guide to Social Business 42 www.texavi.co.uk BBC iPlayer – Unified and compelling experience
- 43. A Beginner’s Guide to Social Business 43 www.texavi.co.uk Cadbury UK – Launch of Bubbly on Google+
- 44. A Beginner’s Guide to Social Business 44 www.texavi.co.uk Lego – A legacy well maintained
- 45. A Beginner’s Guide to Social Business 45 www.texavi.co.uk London 2012 – 1st Social #Olympics!
- 46. A Beginner’s Guide to Social Business 46 www.texavi.co.uk British Gas – Responsive, not just responsible!
- 47. A Beginner’s Guide to Social Business Agenda • Body Content A how-to guide for building social business Agenda • An introduction to Social Business • Making a case for Social Business • Texavi’s Social Business Framework • Get it right – Best practices • Case studies and examples Summary 47 A Beginner’s Guide to Social Business
- 48. A Beginner’s Guide to Social Business 48 www.texavi.co.uk • What a social business is • What it takes a business to be a social business • Why social business is the need of the hour • Texavi’s methodology, tools and techniques • How Texavi supports businesses to be successful • Some best practices to get it right with Social Business • Case studies and examples of successful social businesses In this presentation, you learnt…
- 49. A Beginner’s Guide to Social Business Thank you! Consulting | Training | Solutions UK Texavi Innovative Solutions (UK) Ltd 36 Glebe Road Finchley London N3 2AX Mobile: +44 (0) 7857 258341 Call: +44 (01375) 768601 Email: connect@texavi.co.uk INDIA Texavi Innovative Solutions pvt. Ltd. B-1201, Building No.7 Kukreja Complex, L.B.S.Marg Bhandup(west), Mumbai India - 400078 Call: +91 (0) 98190 23011 Email: connect@texavi.com CONNECT WITH TEXAVI www.texavi.co.uk texavi pardhas Texavi Innovative Solutions www.texavi.com/blog Texavi Innovative Solutions