This presentation is a primer on Android and Android app development. You will learn the business case, benefits and advantages of using Android platform and Android apps over the other platforms. In essence, this is your essential guide to kick-start your journey on Android!

1. Android – Mobile Platform and Apps
All about Android & Android Apps
A Texavi
Mobility Presentation

2. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
2www.texavi.co.uk
In this presentation, you will learn…
• An overview of Android and Android apps
• The business case for Android apps
• Benefits and advantages
• Environment and tools required
• Development and deployment of Android apps
NOTE: Android and other trademarks and copyrights belong to the owners

3. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Agenda
• What is Android
• Who develop Android apps
• Why Android Apps
• When is Android required
• Where do you publish the apps
3
Android – Mobile Platform and Apps

4. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Agenda
 What is Android
• Who develop Android apps
• Why Android Apps
• When is Android required
• Where do you publish the apps
• Summary
4
Android – Mobile Platform and Apps

5. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
5www.texavi.co.uk
What is Android platform
Android is a software stack for mobile devices that includes
various components

6. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
6www.texavi.co.uk
What is an Android App
An Android app is a Mobile application…
• Created by developers
• Hosted in the stores eg., Google Play, Amazon App store
• Downloaded and installed on Android-powered Smartphones
and Tablet devices

7. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
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What is an Android App
Android apps are compelling and accessible applications
• Android apps comprise application programmes (as opposed
to system programming)
• Created and published by developers
• Using Open Source platform and technologies including Java
• Converted into executable and installable applications

8. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Agenda
• What is Android
 Who develop Android apps
• Why Android Apps
• When is Android required
• Where do you publish the apps
• Summary
8
Android – Mobile Platform and Apps

9. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
9www.texavi.co.uk
Who created Android
Android as a platform for Mobile devices and applications, was
created by Open Handset Alliance
Refer http://www.openhandsetalliance.com

10. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
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Who create Android Apps
• Android Developers, as they are officially called, create and
deploy the apps
• Unlike Apple’s iOS app development, to develop Android apps
you don’t have to pre-register

11. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Agenda
• What is Android
• Who develop Android apps
 Why Android Apps
• When is Android required
• Where do you publish the apps
• Summary
11
Android – Mobile Platform and Apps

12. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
12www.texavi.co.uk
When does Android come into play
Android is an Open-source alternative to proprietary platforms
and technologies such as:
• Apple iOS
• RIM BlackBerry
• Nokia Symbian
• Windows Phone

13. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
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Why Android - The business case
Supplier Perspective [Vendors/Developers]
Android is a powerful yet simple set of platform for Mobile devices
and apps offering…
• Flexibility that comes from using the Open Source tools and
technologies
• Extensibility and open innovation aspects – working with other
organisations
• Compatibility with multiple hardware and OEM-suppliers

14. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
14www.texavi.co.uk
Why Android - The business case
Demand Perspective [Customers/Consumers]
Customers wanted an alternative to Apple’s iOS-based
smartphones because:
• Apple’s tightly-coupled iOS platform and apps to Apple’s eco-
system
• Cheaper or lower TCO (total cost of ownership)
• Greater choice of vendors and devices

15. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
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Why Android - The business case
Demand Perspective [Customers/Consumers]
Android apps are designed to offer better user experience:
• Google’s legacy of simple and delightful reflects in Android
platform
• Simple and modular user interface
• Ability for users to do multi-tasking
• Better navigation mechanisms
• Multi-vendor, multi-device compatibility

16. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Agenda
• What is Android
• Who develop Android apps
• Why Android Apps
 When is Android required
• Where do you publish the apps
• Summary
16
Android – Mobile Platform and Apps

17. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
17www.texavi.co.uk
Evolution of Android platform
Note: Copyrights belong to the owner

18. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
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Android and other Mobile platforms
Platform/ OS How does it stack up with Mobile devices
Apple iOS Designed for Touch-based Smartphones and
Tablets
RIM BlackBerry Not a great choice for Touch-based smartphones
Nokia Symbian Never a player in this space
Windows Phone New entrant
Android Works with Touch-based Smartphones, Tablets and
wearable devices

19. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Agenda
• What is Android
• Who develop Android apps
• Why Android Apps
• When is Android required
 Where do you publish the apps
• Summary
19
Android – Mobile Platform and Apps

20. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
20www.texavi.co.uk
Publishing Android Apps
• Android apps after development have to be published
• Publishing is the process of uploading the app to the app store
• After review and approval by the store, published apps are then
available for public downloads

21. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
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Where to publish Android Apps
• Android apps are published on Google’s Google Play
• Also some Android apps are available on Amazon Appstore for
Android

22. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Agenda
• What is Android
• Who develop Android apps
• Why Android Apps
• When is Android required
• Where do you publish the apps
 Summary
22
Android – Mobile Platform and Apps

23. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
23www.texavi.co.uk
In this presentation, we learnt…
• An overview of Android and Android apps
• The business case for Android apps
• Benefits and advantages
• Environment and tools required
• Development and deployment of Android apps

24. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Summary
• What is Android
• Who develop Android apps
• Why Android Apps
• When is Android required
• Where do you publish the apps
24
Android – Mobile Platform and Apps

25. Android – Mobile Platform and AppsAndroid – Mobile Platform and Apps
Thank you!
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