This presentation on unified experience marks the celebration of World Usability Day, 2013. Delivering consistent and seamless experiences is imperative for businesses today. This is more so in the digital, mobile, agile and social times, that we are living in today.

1. Unified Experience – Key to Success
A Texavi Mantras Feature
Special Focus on World Usability Day, 2013

2. Unified Experience – Key to Success
Unified Experience – Key to Success
What’s Coming Up
• Introduction
• What is Unified Experience
• Why do we need Unified Experience
• Who are the target audience for UX
• How do we deliver Unified Experience
• Summary
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3. Unified Experience – Key to Success
Unified Experience – Key to Success
What’s Coming Up
 Introduction
• What is Unified Experience
• Why do we need Unified Experience
• Who are the target audience for UX
• How do we deliver Unified Experience
• Summary
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4. Unified Experience – Key to Success
About Texavi
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5. Unified Experience – Key to Success
About Texavi
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6. Unified Experience – Key to Success
Unified Experience – Key to Success
What’s Coming Up
• Introduction
 What is Unified Experience
• Why do we need Unified Experience
• Who are the target audience for UX
• How do we deliver UX
• Summary
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7. Unified Experience – Key to Success
Traditional Customer/User Experience Models
Most user experience models follow standard practices
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8. Unified Experience – Key to Success
What is Unified Experience
• Focus on people, not technology or business goals
• Going beyond users and customers, all-encompassing people
• Delivering pleasant, delightful and memorable experiences
• In a streamlined, uniform, seamless manner
• Across multiple platforms, channels and devices
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9. Unified Experience – Key to Success
What is Unified Experience
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10. Unified Experience – Key to Success
Unified Experience – Key to Success
What’s Coming Up
• Introduction
• What is Unified Experience
 Why do we need Unified Experience
• Who are the target audience for UX
• How do we deliver UX
• Summary
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11. Unified Experience – Key to Success
Why do we need Unified Experience
The times they are a changin’
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12. Unified Experience – Key to Success
Why do we need Unified Experience
Balance traditional platforms & channels with New-Age ones
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13. Unified Experience – Key to Success
Why do we need Unified Experiences
• Consistency lends predictability
• Caters to the problem of many
• In line with New-Age demands
• Across products & services
• People have divergent needs
• Community & networks over
segments
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14. Unified Experience – Key to Success
Why do we need Unified Experience
Motivation & simplicity are key for delivering great experiences
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15. Unified Experience – Key to Success
Unified Experience – Key to Success
What’s Coming Up
• Introduction
• What is Unified Experience
• Why do we need Unified Experience
 Who are the target audience for UX
• How do we deliver UX
• Summary
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16. Unified Experience – Key to Success
Who are the Target Audience for Unified Experience
Think beyond users and customers
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17. Unified Experience – Key to Success
Who are the Target Audience for Unified Experience
• Customers
• Users
• Suppliers & partners
• Internal staff
• Key Stakeholders
• Friends, fans and
Followers on Social &
professional networks
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18. Unified Experience – Key to Success
Unified Experience – Key to Success
What’s Coming Up
• Introduction
• What is Unified Experience
• Why do we need Unified Experience
• Who are the target audience for UX
 How do we deliver UX
• Summary
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19. Unified Experience – Key to Success
How do we deliver Unified Experiences
Connecting with the right people is often the 1st step
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20. Unified Experience – Key to Success
How do we deliver Unified Experiences
Engagement is key to building long-lasting relationships
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21. Unified Experience – Key to Success
How do we deliver Unified Experiences
Efficiency has to be continuously enhanced
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22. Unified Experience – Key to Success
How do we deliver Unified Experiences
Bottom line: Business growth is the goal for most organisations
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23. Unified Experience – Key to Success
How do we deliver Unified Experiences
Balance work and play for optimal performance
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24. Unified Experience – Key to Success
Unified Experience Framework
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25. Unified Experience – Key to Success
1. Know the needs OF THE USERS
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26. Unified Experience – Key to Success
2. Design & Develop FOR THE USERS
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27. Unified Experience – Key to Success
3. Evaluate BY THE USERS
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28. Unified Experience – Key to Success
How do we deliver Unified Experiences
Delivering unified experiences is not an option for businesses!
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29. Unified Experience – Key to Success
Unified Experience – Key to Success
What’s Coming Up
• Introduction
• What is Unified Experience
• Why do we need Unified Experience
• Who are the target audience for UX
• How do we deliver Unified Experience
 Summary
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30. Unified Experience – Key to Success
Unified Experience – Key to Success
SUMMARY
• Introduction
• What is Unified Experience
• Why do we need Unified Experience
• Who are the target audience for UX
• How do we deliver Unified Experience
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31. Unified Experience – Key to Success
Unified Experiences hold the key for success today
Plan, design, develop & deliver unified experiences…
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32. Unified Experience – Key to Success
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