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IT works for you!<br />Technology Experience<br />Practical User Experience – A Primer <br />Overview of User Experience in the context of Software Development <br />

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Agenda<br /><ul><li>What is User Experience

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Why User Experience

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Where is User Experience relevant

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When do we apply User Experience

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Who is responsible for User Experience

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How do we implement User Experience</li></li></ul><li>Agenda<br />What is User Experience<br />

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What is User Experience<br />

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What is User Experience<br />

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What is User Experience<br />Definition<br />‘The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use’ – ISO 9241-11 standard<br />Usability is…<br /><ul><li>A quality of the final product

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A process for creating usable software

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The specific techniques used to achieve that result

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A philosophy of designing with users in mind</li></li></ul><li>What is User Experience<br />Total Experience <br />Presentation<br />Functionality<br />Content<br />Navigation<br />Interaction<br />…using your products, applications and services.<br />

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What is User Experience<br />User Experience in Software Applications<br /><ul><li>Navigation – I can find my way around

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Functionality – I can do what I need to

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Control – I am in charge

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Language – I understand the terminology

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Help & support – I can get help when I need it

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Feedback – I know what the system is doing

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Consistency – I don’t have to learn new tricks

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Errors – Mistakes are hard to make, easy to correct

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Visual clarity – I can recognize things and the design is clear and appealing.</li></li></ul><li>What is User Experience<br />A practice, by whatever name…<br />Usability <br />Usability Engineering (UE)<br />User Experience Design (UED)<br />User Centered Design (UCD)<br />Human Computer Interaction (HCI)<br />Human Factors (HF)<br />Interaction Design (ID) <br />

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What is User Experience<br />Dimensionsof Usability<br />*Courtesy-Whitney Quesenbury, Cutter<br />

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Agenda<br />Why do we need User Experience<br />

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Why do we need UX<br />Useful and Usable<br />Useful<br />Provides a utility or function<br />Enables, informs and educates<br />Solves problems, works reliable<br />Satisfies expressed needs<br />Usable<br />Works for the user<br />Is learnable, error-free, easy, fast<br />Meets end goals <br />Touches experience goals<br />Satisfies latent (implicit) needs<br />

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Why do we need UX<br />Usable<br />Useful<br />

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Why do we need UX<br />

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Why do we need UX<br />Traditional Software Engineering<br />Functional <br />& Technical <br />Requirements<br />Architecture<br /> & <br />Tech. Design <br />Coding <br />Functional <br />Testing<br /> <br />This methodology does not work ! Why?<br />Functional <br />& Technical<br />Requirements<br />Architecture<br /> & <br />Tech. Design <br />Coding <br />Functional <br />Testing<br />User<br />Testing<br /> <br />This methodology too does not work ! Why?<br />

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Why do we need UX<br />

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Why do we need UX<br />Usable Software Engineering<br />Functional <br />& Technical <br />Requirements<br />User <br />Knowledge<br />User-Centered <br />Design<br />Architecture & <br />Technical <br />Design<br />Coding<br />Functional & <br />System Testing<br />User Testing<br />Improvement<br /> <br />This Methodology works wonders! Why?<br />1<br />

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Why do we need UX<br />User is the King<br />Our own perspective( role–based)<br />Technology<br />Functionality<br />Business<br />Customer <br />But what about…the User of our product?<br />

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Why do we need UX<br />Benefits of Usability<br />Product Vendor<br />User<br /><ul><li>Easy to learn

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Intuitive workflow-improved navigation

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Reduce time for performing tasks

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Reduce errors

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Reduce training time and effort

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Increase product subscriptions

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Increase product usage

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Increase market for product -</li></ul> target new users<br /><ul><li>Reduce cost for user training

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Manage the scope and releases</li></ul>Product Developer<br /><ul><li>Increase measurability of performance

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Reduce Customer-reported defects

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Reduce defects and rework</li></li></ul><li>Why do we need UX<br />Benefits of Usability<br />Bottom-line…Increased ROI<br />Benefit of between 10:1 and 100:1 (that is, a saving of between $10 and $100 for every dollar spent)<br />

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Agenda<br />Where is User Experience Applicable<br />

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Where is UX Applicable<br />Applications of Usability<br />Industrial Design<br />Product Design<br />Interaction Design<br />Instructional Design<br />GUI Design<br />Web Design<br />

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Where is UX Applicable<br />User-Centered Design<br />Identifying problems and opportunities in the space where a computerized application will be used<br />Determining how the business should respond to their problems<br />Determine strategies that can be constructed to build the application<br />Arriving at end solutions creatively<br />

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Agenda<br />When is User Experience Implemented<br />

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When is UX Implemented<br />Approach - 1<br />SDLC<br />Usability<br />Evaluation<br />Approach - 2<br />SDLC<br />Usability<br />Evaluation<br />Design<br />Approach - 3<br />SDLC<br />Analysis<br />Usability<br />Design<br />Evaluation<br />

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When is UX Implemented<br />The earlier, the better<br />Certainly before freezing UI design<br />Ideally, even before freezing requirements and scope <br />

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Agenda<br />Who is responsible for User Experience<br />

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Who is responsible for UX<br />User Experience /HCI Expert <br />

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Who is responsible for UX<br />Roles and Responsibilities<br /><ul><li>Management: Provide leadership and commitment

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Business Analysts: Understand Users and specify usability </li></ul> requirements <br /><ul><li>Developers: Apply usability guidelines in Design and Development

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Testers : Evaluate products for usability defects

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Sales/Account Managers: Offer Usability as a value-proposition to clients and prospects

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Customer: Give a go-ahead for usability implementation</li></ul> And…<br />

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Who is responsible for UX<br />Roles and Responsibilities<br />User Experience core team<br /><ul><li>Implement Usability in projects

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Disseminate awareness about Usability

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Define processes

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Provide consulting to the needy </li></li></ul><li>Agenda<br />How do we implement User Experience<br />

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How do we implement UX<br />Usability Engineering Life Cycle<br />User-centered <br />Analysis<br />User-centered Design<br />Usability Testing<br />

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How do we implement UX<br />User-centered Analysis<br />User Profiling<br />Task Analysis<br />Platform Capabilities/Constraints<br />General Design Principles<br />Usability Goals<br />Style Guide<br />

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How do we implement UX<br />User-centered Design<br />Work-reengineering<br />Conceptual Model<br />Screen Design Standards<br />Prototyping- Wireframes<br />Detailed User interface design<br />

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How do we implement UX<br />Usability Testing<br />User /Usability Testing<br />Test Protocol<br />Moderated Usability Testing<br />Un-moderated Usability Testing<br />Remote Usability Testing<br />

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