This document outlines growth hacking strategies and tactics for startups to achieve traction. It includes 100 growth hack recipes organized in a $4000 launch plan framework. Case studies are provided of fast growing companies like Frank & Oak that used strategies like pre-launch signups and viral customer referrals. The authors advocate for startups to test ideas cheaply and frequently using accessible technology to maximize learning and minimize cash burn.
2. JEFF GOLDENBERG
Head of Growth @Borrowell.
- Mentor / Speaker / Facilitator of
Google Startup NEXT Toronto.
- Co-author of
“The Growth Hacker’s Guide to the Galaxy.”
MARK HAYES
Founder @rocketshp.
- Digital Marketing Geek.
Coffee & Craft Beer Connoisseur.
- Co-author of
“The Growth Hacker’s Guide to the Galaxy.”
WHAT DO WE KNOW
ABOUT TRACTION?
3. TRACTION, YES!
BUT WHAT IS IT EXACTLY?
NO YES
10,000 Facebook Fans
10,000 App Downloads
10,000 Emails Collected
120% ROI on Facebook Ads
40% Weekly Active Users
First 1,000 Paying Customers
10,000 Emails Collected 10,000 Emails Collected
5. OUR BOOK CAN HELP
GET YOU TO TRACTION
• 100 Growth Hack Recipes
• 9 Case Studies on some of the fastest
growing companies like Shopify,
Zenefits and Frank & Oak
• Recommended tools and
software for non-technical
marketers
ORDER IT NOW!
29. WARM UP YOUR EMAIL LIST WITH
FACEBOOKPRE-TARGETING
$2485
30. BULLSEYE
METHODOLOGY:
#1ROUND
$3235
• Viral Marketing
• Public Relation
• Unconventional
• Search Engine Marketing (SEM)
• Social and Display Ads
• Offline Ads
• Search Engine Optimisation (SED)
• Content Marketing
• Email Marketing
• Engineering as Marketing
• Target Market Blogs
• Business Development (BD)
• Sales
• Affiliate Programs
• Existing Platforms
• Trade Shows
• Offline Events
• Speaking Engagements
• Community Building
31. BULLSEYE
METHODOLOGY:
#2ROUND
$4000
• Viral Marketing
• Public Relation
• Unconventional
• Search Engine Marketing (SEM)
• Social and Display Ads
• Offline Ads
• Search Engine Optimisation (SED)
• Content Marketing
• Email Marketing
• Engineering as Marketing
• Target Market Blogs
• Business Development (BD)
• Sales
• Affiliate Programs
• Existing Platforms
• Trade Shows
• Offline Events
• Speaking Engagements
• Community Building
32. • Minimize Cash Burn
• Test Early and Frequently
• Maintain Ongoing Customer Communication
• Use Cheap and Accessible Technology
• Systematize Your Learning
THE RIGHT WAY
TO LAUNCH
A STARTUP:
33. CASE STUDY:
FRANK & OAK
• Pivoted Off Of First Business, Modasuite
• Pre-launch Got Them 12,000 Signups
• ‘Viral Loop’ Got Them Tons Of Referrals
• “Premium Threads For Under $50”
34. THE INFINITE LIST OF EXCUSES
TO NOT LAUNCH YOUR STARTUP
LIKE A GROWTH HACKER
35. THE INFINITE LIST OF EXCUSES
TO NOT LAUNCH YOUR STARTUP
LIKE A GROWTH HACKER
THERE IS
NO EXCUSE!
38. OUR BOOK CAN HELP
GET YOU TO TRACTION
• 100 Growth Hack Recipes
• 9 Case Studies on some of the fastest
growing companies like Shopify,
Zenefits and Frank & Oak
• Recommended tools and
software for non-technical
marketers
ORDER IT NOW!