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Fishing for Ideas - Design Thinking applied

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Tiago Nunes
Tiago Nunes

Learn more at: http://fishingforideas.wordpress.com/

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Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking...e alguns métodos visuais para resolução criativa de problemas
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Multidisciplinar DT Iterative Design Process Creative Space
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Understand
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand ?
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Team Building
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Avaliação do Problema
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Criação de uma base comum de entendimento
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Redefinição do problema HMW
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Planeamento da fase de pesquisa
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Motivação
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Observe
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Shadowing
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Entrevistas
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Desk Research
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Seting Invasion
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Surveys
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Cluster Information
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Synthesis
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis Personas Journey Map 1 Journey Map 2 Diagramas SWOT Análise Posicionamento Concorrência CarlosCliente Artur Rui Preparação Encomendas Pedido compra Peniche Encomenda Compra em Lota Encomendas Ericeira Isabel Pedido compra Escolha de peixe Rocha & Jorge Factura Lota Peixe Lota + ClienteSeparação Encomendas João € Factura Outras Empresas Entrega Peniche-MARL Distribuição Ericeira € Pagamento Fornecedores Escolha e recolha de peixe €dinheiro clientes Carlos Artur €Cheques Deposito Folha de Caixa Compras/ Vendas + MARL Factura + Talões Depósito € Cheques + dinheiro ericeira + Gisa Cliente Bancos € Cheques € Artur Ida para MARL Talões Depósito + € Folha de Caixa
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Personas
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Journey Map 1
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Journey Map 2 CarlosCliente Artur Rui Preparação Encomendas Pedido compra Peniche Encomenda Compra em Lota Encomendas Ericeira Isabel Pedido compra Escolha de peixe Rocha & Jorge Factura Lota Peixe Lota + ClienteSeparação Encomendas João € Factura Outras Empresas Entrega Peniche-MARL Distribuição Ericeira € Pagamento Fornecedores Escolha e recolha de peixe €dinheiro clientes Carlos Artur €Cheques Deposito Folha de Caixa Compras/ Vendas + MARL Factura + Talões Depósito € Cheques + dinheiro ericeira + Gisa Cliente Bancos € Cheques € Artur Ida para MARL Talões Depósito + € Folha de Caixa
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Diagramas
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks SWOT
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Padrões Análise de Posicionamento Concorrencial
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Ideate
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate +
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Brainstorm
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Brainstorm - Ponto de Vista
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Facebook Brainstorm
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Go for quantity Build on ideas of others Be visual
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Garage (Sea of ideas)
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototype UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Prototype
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototype Cartazes Prototyping Methods Distribuição Mapa de Interacções Mapa de Interacções Mapa de Interacções
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Visualization Tangibilização
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Methods Quick and Dirty
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Journey Map Distribuição
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Iteration Mapa de interacções
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Iteration Mapa de interacções
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Test UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Test
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Test Prospecção
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Apresentação para validação
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Apresentação para validação
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Service Design
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Service Design
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Ferramentas de apoio Prospecção
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Ferramentas de apoio Controlo e avaliação
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design ThinkingVisualização do Espaço
Project Flow Stress/Frustration Understand Observe PrototypeIdeate Test Mapping Emotions Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Client meeting Peniche Kick-off Company History Client meeting Fisher lady Client meeting FB Idea selection Grocery Shop Service Development Educate 1st Deliveries Educate
Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com www.fishingforideas.wordpress.com OBRIGADO tgnunes@gmail.com rui@ruiquinta.com

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Fishing for Ideas - Design Thinking applied

  • 1. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking...e alguns métodos visuais para resolução criativa de problemas
  • 2. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Multidisciplinar DT Iterative Design Process Creative Space
  • 3. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  • 4. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  • 5. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Understand
  • 6. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand ?
  • 7. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Team Building
  • 8. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Avaliação do Problema
  • 9. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Criação de uma base comum de entendimento
  • 10. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Redefinição do problema HMW
  • 11. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Planeamento da fase de pesquisa
  • 12. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Motivação
  • 13. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  • 14. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Observe
  • 15. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe
  • 16. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Shadowing
  • 17. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Entrevistas
  • 18. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Desk Research
  • 19. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Seting Invasion
  • 20. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Surveys
  • 21. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Cluster Information
  • 22. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  • 23. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Synthesis
  • 24. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis Personas Journey Map 1 Journey Map 2 Diagramas SWOT Análise Posicionamento Concorrência CarlosCliente Artur Rui Preparação Encomendas Pedido compra Peniche Encomenda Compra em Lota Encomendas Ericeira Isabel Pedido compra Escolha de peixe Rocha & Jorge Factura Lota Peixe Lota + ClienteSeparação Encomendas João € Factura Outras Empresas Entrega Peniche-MARL Distribuição Ericeira € Pagamento Fornecedores Escolha e recolha de peixe €dinheiro clientes Carlos Artur €Cheques Deposito Folha de Caixa Compras/ Vendas + MARL Factura + Talões Depósito € Cheques + dinheiro ericeira + Gisa Cliente Bancos € Cheques € Artur Ida para MARL Talões Depósito + € Folha de Caixa
  • 25. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Personas
  • 26. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Journey Map 1
  • 27. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Journey Map 2 CarlosCliente Artur Rui Preparação Encomendas Pedido compra Peniche Encomenda Compra em Lota Encomendas Ericeira Isabel Pedido compra Escolha de peixe Rocha & Jorge Factura Lota Peixe Lota + ClienteSeparação Encomendas João € Factura Outras Empresas Entrega Peniche-MARL Distribuição Ericeira € Pagamento Fornecedores Escolha e recolha de peixe €dinheiro clientes Carlos Artur €Cheques Deposito Folha de Caixa Compras/ Vendas + MARL Factura + Talões Depósito € Cheques + dinheiro ericeira + Gisa Cliente Bancos € Cheques € Artur Ida para MARL Talões Depósito + € Folha de Caixa
  • 28. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Diagramas
  • 29. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks SWOT
  • 30. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Padrões Análise de Posicionamento Concorrencial
  • 31. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  • 32. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Ideate
  • 33. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate +
  • 34. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Brainstorm
  • 35. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Brainstorm - Ponto de Vista
  • 36. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Facebook Brainstorm
  • 37. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Go for quantity Build on ideas of others Be visual
  • 38. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Garage (Sea of ideas)
  • 39. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototype UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  • 40. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Prototype
  • 41. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototype Cartazes Prototyping Methods Distribuição Mapa de Interacções Mapa de Interacções Mapa de Interacções
  • 42. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Visualization Tangibilização
  • 43. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Methods Quick and Dirty
  • 44. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Journey Map Distribuição
  • 45. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Iteration Mapa de interacções
  • 46. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Iteration Mapa de interacções
  • 47. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Test UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  • 48. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Test
  • 49. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Test Prospecção
  • 50. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Apresentação para validação
  • 51. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Apresentação para validação
  • 52. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Service Design
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  • 54. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Ferramentas de apoio Prospecção
  • 55. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Ferramentas de apoio Controlo e avaliação
  • 56. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design ThinkingVisualização do Espaço
  • 57.
  • 58. Project Flow Stress/Frustration Understand Observe PrototypeIdeate Test Mapping Emotions Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Client meeting Peniche Kick-off Company History Client meeting Fisher lady Client meeting FB Idea selection Grocery Shop Service Development Educate 1st Deliveries Educate
  • 59. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com www.fishingforideas.wordpress.com OBRIGADO tgnunes@gmail.com rui@ruiquinta.com