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1 
Startup 
Galore 
… 
… 
why 
VCs 
invest 
in 
the 
App 
Economy. 
Thomas 
Grota, 
Investment 
Director 
T-­‐Venture 
(De...
My 
current 
porIolio 
and 
areas 
of 
VC 
experMse: 
Mobile 
Internet, 
Big 
Data 
& 
Cloud 
based 
PlaIorms 
E 
X 
I 
T ...
3 
It 
looks 
like 
the 
HYPE 
is 
over..
... 
But 
the 
revenues 
are 
sMll 
HUGE 
for 
App 
providers.
5 
However 
the 
focus 
is 
outside 
Europe 
for 
the 
future 
!
6 
So.. 
How 
can 
I 
become 
a 
successful 
App 
Provider?
To be successful offer great Value to Customers 
7 
To 
be 
successful 
offer 
great 
VALUE 
to 
Customers
Usability is KEY for an APP – nothing beats Ease of Use 
USABILITY 
is 
Key 
for 
an 
App, 
nothing 
beats 
Ease 
of 
Use ...
Great 
TECHNOLOGY 
is 
an 
APIs 
as 
part 
of 
the 
PlaIorm 
Great Technology is not in the APP – its Part of the Platform...
Snowden gave as the Opportunity to Become Big in Security 
10 There 
is 
the 
Opportunity 
to 
Become 
Big 
in 
SECURITY…
11 
So 
what 
should 
I 
do 
as 
App 
Developer 
when 
talking 
to 
Investors 
/ 
Business 
Angels 
/ 
VCs 
?
When 
taking 
investors 
on 
Board, 
let 
them 
pay 
with: 
connecMon, 
operaMons, 
biz 
dev, 
sales, 
markeMng... 
12
13 
Don’t 
burn 
MONEY 
in 
App 
PromoMon…
Seek smart partnerships for reach and trust 
14 
Seek 
smart 
partnerships 
for 
reach 
and 
trust
15 
.. 
ENJOY 
THE 
RIDE 
BEING 
AN 
APP 
DEVELOPER!
Selected 
successful 
exits 
of 
T-­‐Venture 
E-Commerce solution 
1998: IPO 
@motion 
Wireless internet access 
2000: tra...
T-­‐Venture 
PorIolio 
contains 
currently 
90 
companies. 
Thomas Grota – Investment Director T-Venture Holding GmbH – @t...
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Why Venture Capitalists invest in the app economy T-Ventures Deutsche Telekom

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An overview why venture capitalist are investing in startup companies in the app economy segments. Giving advise what topics are relevant for investors and founders. Showing examples of successful companies and investment history.

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Why Venture Capitalists invest in the app economy T-Ventures Deutsche Telekom

  1. 1. 1 Startup Galore … … why VCs invest in the App Economy. Thomas Grota, Investment Director T-­‐Venture (Deutsche Telekom) @thomasgr Blog: thomasgr.tumblr.com
  2. 2. My current porIolio and areas of VC experMse: Mobile Internet, Big Data & Cloud based PlaIorms E X I T S Thomas Grota – Investment Director T-Venture Holding GmbH – @thomasgr
  3. 3. 3 It looks like the HYPE is over..
  4. 4. ... But the revenues are sMll HUGE for App providers.
  5. 5. 5 However the focus is outside Europe for the future !
  6. 6. 6 So.. How can I become a successful App Provider?
  7. 7. To be successful offer great Value to Customers 7 To be successful offer great VALUE to Customers
  8. 8. Usability is KEY for an APP – nothing beats Ease of Use USABILITY is Key for an App, nothing beats Ease of Use 8
  9. 9. Great TECHNOLOGY is an APIs as part of the PlaIorm Great Technology is not in the APP – its Part of the Platform 9
  10. 10. Snowden gave as the Opportunity to Become Big in Security 10 There is the Opportunity to Become Big in SECURITY…
  11. 11. 11 So what should I do as App Developer when talking to Investors / Business Angels / VCs ?
  12. 12. When taking investors on Board, let them pay with: connecMon, operaMons, biz dev, sales, markeMng... 12
  13. 13. 13 Don’t burn MONEY in App PromoMon…
  14. 14. Seek smart partnerships for reach and trust 14 Seek smart partnerships for reach and trust
  15. 15. 15 .. ENJOY THE RIDE BEING AN APP DEVELOPER!
  16. 16. Selected successful exits of T-­‐Venture E-Commerce solution 1998: IPO @motion Wireless internet access 2000: trade sale to Openwave (formerly: phone.com) Web conference provider 2000: IPO Internet payment services 2010: trade sale to Deutsche Telekom Online Flight Search and Bookings 2010: trade sale to KAYAK Optical Networking Applications 2010: trade sale to Cisco Fabless Semiconductors 2010: trade sale to Broadcom Mass calling service 2002: trade sale to Deutsche Telekom Real-Time Collaboration Software 2011: trade sale to Citrix Search Portal for Discount Offers of Local Retailers 2011: trade sale to Axel Springer Wireless Access Technology 2012: trade sale to Ericsson "On-Demand" E-Commerce 2012: IPO Wireless Systems for Home Networks 2012: IPO Security Solution for Mobile Enterprise Devices 2012: trade sale to Rapid7 Femtocell Technology 2013: trade sale to Cisco Customer experience management solution. 2009: trade sale to Tektronix Communications Mobile messaging solutions 2008: trade sale to Nokia Web based calling company 2010: trade sale to Telefonica End-to-end wireless internet solution 2008: trade sale to Microsoft E-Commerce 2006: shares sold to Holtzbrinck + Weltbild Multimedia core solutions 2007: IPO Core networking infrastructure provider. 2008: trade sale to Nokia Siemens Networks Social P2P media networking platform 2006: trade sale to Sony Pictures Entertainment M-commerce infrastructure solution 2006: trade sale to Amdocs Mobile broadband 2005: trade sale to QUALCOMM Transit application 2013: trade sale to Apple Multi-platform productivity solution 2013: trade sale to Sequoia Mobile advertising 2014: trade sale to Opera Software to be announced soon… to be announced soon…
  17. 17. T-­‐Venture PorIolio contains currently 90 companies. Thomas Grota – Investment Director T-Venture Holding GmbH – @thomasgr
  • bensufiani

    Sep. 8, 2014
  • pmonien1

    Sep. 8, 2014

An overview why venture capitalist are investing in startup companies in the app economy segments. Giving advise what topics are relevant for investors and founders. Showing examples of successful companies and investment history.

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