3. What does perceived obsolescence
mean?
Perceived obsolescence is a consumer’s
perspective, which revolves around fashion
and trends.
Perceived obsolescence is designing a product
or part of a product to only last a certain
amount of time.
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4. Electronics
Iphone 5 or 4.
Ipad 3 or 2.
Samsung Galaxy S4 or
S3.
Computers.
Windows 8 or 7.
Etc.
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5. Fashion
One night dress.
The fashion changes
faster and faster.
Bought new clothes
to remain “cool”.
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6. What are the Reasons?
Culture.
Power.
Sustainability.
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7. Culture
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Culture: sex, nationality,
age, ethnicity, social
group, etc.
Individual's social
perception.
They need of group
acceptance.
8. Power
The capitalist system
idea of freedom.
They freely want a
specific product.
They need it, want
it, can afford it or
worth it.
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9. Sustainability
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The level of unnecessary
waste of the system.
Some consumers has a stress
and a constant feeling of
dissatisfaction and
unhappiness.
10. Questions before you buy
something
Are the new features being offered
something I really need or even want at
this time?
Why do I really want to throw out the old
and bring in the new – is it just vanity?
How long before I’m going to want to
upgrade/change again?
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11. Questions before you buy
something
Is what I already have that bad?
Is the Next Big Thing really that good or
is it just hype?
What impact will me replacing x with y
have on the environment?
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