Duncan Connor

24 Followers

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I use content to send people your way and make them want to engage with your products and websites. I have a philosophy and a list of rules for content. The first is: the goal of all content is to prompt an action from a person. You won't believe what #8 is. My philosophy guides everything I do. I rouse rabble with my LinkedIn articles. Because you won't do anything about anything if you're not triggered. Thanks to the recession I got to be a unicorn, so I have some skills in social media, demand generation, account management and content marketing strategy, along with an understanding of SEO, SEM, HTML, BBD and MiB. Other stuff, too. Like I'm Google Analytics and AdWords certified and...

content marketing marketing content strategy seo sales customer persona content management social media leadership buyer personas copywriting content search engine optimization web content marketing strategy buyer journey selling salestips b2c b2b ppc leadership development lead generation customer experience ux digital marketing inbound marketing buyer persona creative behavioral science psychology neuromarketing search engine marketing analytics brand management reputation

Activity
About

Duncan Connor

Presentations

Guide for First Time Buyers

Ga dream nsp

Fsbo like a pro

Reputation Management for Social Business

GPC Statistics Notebook

RELEVANT URGENT ENTICING

Pillar Content

Closing The Click Gap

9 Biases, fallacies and heuristics that will ruin your personas (and how to spot them)

Using Facebook insights to create target customer and buyer personas

20 Rules for Effective Content

Rules of Selling

What is the buyer journey?

Documents

Get More Sales Through Better Search Engine Optimization (SEO) and Social Engagement

Likes

Agency Business Development - Your five biggest mistakes

Pillar Content

Helping small companies go global presentation by jan sauer

Design Principles of Excel Dashboards & Reports