A look at social media and CME

1. Social Media & CME
Prepared by:
Derek Warnick
D. Warnick Consulting

2. What is Social Media?
A group of Internet-based applications that build
on the ideological and technological foundations
of Web 2.0, and that allow the creation and
exchange of user-generated content.

3. What is Social Media?
• Collaborative projects (Wikipedia)
• Blogs and microblogs (Twitter)
• Content communities (YouTube)
• Social networking sites (Facebook)
• Virtual game worlds (World of Warcraft)
• Virtual social worlds (Second Life)

4. What is Social Media?

5. The Big Four
• Twitter
• Facebook
• LinkedIn
• Blogs

6. Others
• Google+
• Pinterest
• YouTube
• SlideShare
• Alliance’s Online Community

7. Let’s take a look!

8. LinkedIn

9. Twitter

10. Facebook

11. Blogs

12. Google+

13. YouTube

14. SlideShare

15. Pinterest

16. Alliance’s Online Community

17. But how can I use these tools in CME?

18. Twitter
• Tweeting key points from presentation
– Prepare tweets ahead of time
– Encourage audience to tweet
– Digital notes
– Takes presentation beyond meeting room
– Tie-in to enduring activity and follow-up
communication

19. Twitter
• Soliciting questions from audience
– Supplement traditional formats
– Unlimited questions
– Open to audience outside conference room
– Live view or “behind-the-scenes”

20. Twitter
• #CBICME
• Storify
• Curatio #MDLive
• Combine with SlideShare

21. Facebook
• Community of Practice
• Supplemental Info

22. Blogs
• For a conference website
• Provide extra resources and training

23. YouTube
• Cheap alternative for a webcast

24. How can I use social media to market
my CME activities?
• Depends…
• The more specialized, the better chance of
success
• Twitter…meh.
• Facebook
• YouTube
• Social media is about being “social”

25. Suggestions to start…
• Join LinkedIn CME group
• Personal Twitter accounts
• Follow a CME Facebook page/group
• Check out a blog
• YouTube channel
• SlideShare account