This study was conducted by Narendra Toshniwal and Sumeet Sinha on BIG Bazaar in April 2008. We have tried to provide the best possible, first hand details. Feedback narendra2356@gmail.com

7. mr.right

8. IN HOUSE BRANDS @ BIG BAZAAR DJ & C CLEAN MATE SENSEI KORYO STAR SITARA CARE MATE FRESH & PURE RENUKA MAJITHIA SARAPOLO and 40 more brands FEW BRANDS @ BIG BAZAAR

11. TIME PRICING

13. BUNDLING

14. PRICING DISCLAIMER: * Price As on 5 th April 2008 MRP Brand Atta 10kg 240 185 Shakti Bhog Rice 10kg 210 210 Parimal Dal 5kg 225 225 Moong Sugar 5kg 95 94.05 Renuka* Tea 500g 54 53.46 Red Label Coffee 50g 68 68 Nescafe Refine Oil 10ltr 860 759 Dhara Ghee 2kg 400 330 Fresh n Pure* Salt 2kg 20 19.98 Tata Salt Soap 6pc 114 99 Cinthol Shampoo 400ml 199 179 Garnier Toothpaste 300g 79 74 Colgate Detergent 110 69 Clean Mate* Detergent Soap 4 40 39.96 Surf Excel Bar Bathroom Cleaner 2 100 50 Clean Mate* Bourntiva 500g 124 115 Bournvita Total 2688 2409.51 Save 276.51

15. PLACE – Store Locations

16. SUPPLY CHAIN – BIG BAZAAR

19. Faida Zone INTERNATIONAL FOOD FESTIVAL

20. BILLBOARDS

21. PUBLIC RELATION

25. PROCESS

26. PROCESS Contd..

28. PHYSICAL EVIDENCE

30. SWOT ANALYSIS