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<ul><li>Type   Hypermarket </li></ul><ul><li>Founded   2001 </li></ul><ul><li>Headquarters    Jogeshwari, Mumbai </li></ul...
<ul><li>One stop shopping at discounted prices. </li></ul><ul><li>Provides Best Products at the Best Prices. </li></ul><ul...
<ul><li>MARKETING  MIX </li></ul><ul><li>‘ 7 P’s  ANALYSIS’ </li></ul>
 
 
mr.right
IN HOUSE BRANDS @ BIG BAZAAR DJ & C CLEAN MATE SENSEI  KORYO STAR SITARA CARE MATE FRESH & PURE RENUKA MAJITHIA SARAPOLO a...
PRICING  OBJECTIVE <ul><li>MAXIMUM    MARKET    SHARE </li></ul>
PRICING <ul><li>VALUE  PRICING (EDLP) </li></ul><ul><li>PROMOTIONAL  PRICING </li></ul><ul><li>- LOW  INTEREST  FINANCING ...
  TIME  PRICING
LOW-INTEREST  FINANCING <ul><li>PSYCHOLOGICAL PRICING </li></ul>
BUNDLING
PRICING DISCLAIMER: * Price As on 5 th  April 2008   MRP Brand Atta 10kg 240 185 Shakti Bhog Rice 10kg 210 210 Parimal Dal...
PLACE   – Store Locations
SUPPLY CHAIN – BIG BAZAAR
PROMOTION <ul><li>‘ Saal  ke  sabse saste 3 din’ </li></ul><ul><li>Future  Card (3% Discount) </li></ul><ul><li>Shakti  Ca...
Some of the Key offers: <ul><li>A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/- </li...
Faida Zone INTERNATIONAL FOOD  FESTIVAL
BILLBOARDS
PUBLIC  RELATION
 
 
PEOPLE <ul><li>Well  Trained  Staff </li></ul><ul><li>Appearance </li></ul><ul><li>Empowered  Individual </li></ul><ul><li...
PROCESS
PROCESS Contd..
 
PHYSICAL  EVIDENCE
 
SWOT  ANALYSIS
<ul><li>Strength </li></ul><ul><li>High Brand Equity </li></ul><ul><li>State-of-art infrastructure </li></ul><ul><li>EDLP ...
 
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BIG BAZAAR 2008 STUDY

This study was conducted by Narendra Toshniwal and Sumeet Sinha on BIG Bazaar in April 2008. We have tried to provide the best possible, first hand details. Feedback narendra2356@gmail.com

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BIG BAZAAR 2008 STUDY

  1. 2. <ul><li>Type Hypermarket </li></ul><ul><li>Founded 2001 </li></ul><ul><li>Headquarters Jogeshwari, Mumbai </li></ul><ul><li>Industry Retail </li></ul><ul><li>Products Department, Grocery store </li></ul><ul><li>Promoter Kishore Biyani </li></ul><ul><li>Parent Pantaloon Retail India Ltd. </li></ul><ul><li>Punchline ‘ Is se sasta aur accha kahin nahin’ </li></ul><ul><li>Currently 83 outlets </li></ul>
  2. 3. <ul><li>One stop shopping at discounted prices. </li></ul><ul><li>Provides Best Products at the Best Prices. </li></ul><ul><li>Targets price conscious majority segment of customers. </li></ul><ul><li>Classless destination. </li></ul><ul><li>Attracts a few thousand customers per day </li></ul><ul><li>‘ Is se sasta aur accha kahin nahin’ </li></ul>
  3. 4. <ul><li>MARKETING MIX </li></ul><ul><li>‘ 7 P’s ANALYSIS’ </li></ul>
  4. 7. mr.right
  5. 8. IN HOUSE BRANDS @ BIG BAZAAR DJ & C CLEAN MATE SENSEI KORYO STAR SITARA CARE MATE FRESH & PURE RENUKA MAJITHIA SARAPOLO and 40 more brands FEW BRANDS @ BIG BAZAAR
  6. 9. PRICING OBJECTIVE <ul><li>MAXIMUM MARKET SHARE </li></ul>
  7. 10. PRICING <ul><li>VALUE PRICING (EDLP) </li></ul><ul><li>PROMOTIONAL PRICING </li></ul><ul><li>- LOW INTEREST FINANCING </li></ul><ul><li>- PSYCHOLOGICAL DISCOUNTING </li></ul><ul><li>- SPECIAL EVENT PRICING (GUDI PADVA) </li></ul><ul><li>DIFFERENTIATED PRICING </li></ul><ul><li>- TIME PRICING </li></ul><ul><li>BUNDLING </li></ul>
  8. 11. TIME PRICING
  9. 12. LOW-INTEREST FINANCING <ul><li>PSYCHOLOGICAL PRICING </li></ul>
  10. 13. BUNDLING
  11. 14. PRICING DISCLAIMER: * Price As on 5 th April 2008   MRP Brand Atta 10kg 240 185 Shakti Bhog Rice 10kg 210 210 Parimal Dal 5kg 225 225 Moong Sugar 5kg 95 94.05 Renuka* Tea 500g 54 53.46 Red Label Coffee 50g 68 68 Nescafe Refine Oil 10ltr 860 759 Dhara Ghee 2kg 400 330 Fresh n Pure* Salt 2kg 20 19.98 Tata Salt Soap 6pc 114 99 Cinthol Shampoo 400ml 199 179 Garnier Toothpaste 300g 79 74 Colgate Detergent   110   69 Clean Mate* Detergent Soap 4   40   39.96 Surf Excel Bar  Bathroom Cleaner 2 100    50 Clean Mate*  Bourntiva 500g 124 115 Bournvita   Total 2688 2409.51   Save 276.51
  12. 15. PLACE – Store Locations
  13. 16. SUPPLY CHAIN – BIG BAZAAR
  14. 17. PROMOTION <ul><li>‘ Saal ke sabse saste 3 din’ </li></ul><ul><li>Future Card (3% Discount) </li></ul><ul><li>Shakti Card </li></ul><ul><li>Advertising (Print Ads, TV Ads, Radio) </li></ul><ul><li>Brand Endorsement by M.S.Dhoni </li></ul><ul><li>Exchange Offer – ‘Junk Swap Offer’ </li></ul><ul><li>Point-of-Purchase Promotions </li></ul>
  15. 18. Some of the Key offers: <ul><li>A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/- </li></ul><ul><li>5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-. </li></ul><ul><li>Branded Microwave 17 ltrs at Rs 1999/-. </li></ul><ul><li>Branded DVD Player + Home theater at Rs 2999/-. </li></ul><ul><li>Magnum Queen Metal Bed with mattress and 2 pillows of Rs.12000/- at Rs.5999/-. </li></ul><ul><li>Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free </li></ul>
  16. 19. Faida Zone INTERNATIONAL FOOD FESTIVAL
  17. 20. BILLBOARDS
  18. 21. PUBLIC RELATION
  19. 24. PEOPLE <ul><li>Well Trained Staff </li></ul><ul><li>Appearance </li></ul><ul><li>Empowered Individual </li></ul><ul><li>Encouraged To Think Out Of The Box </li></ul><ul><li>Employ close to 10,000 people and recruit nearly 500 additional people every month </li></ul><ul><li>Use Scenario Planning as a tool for Quick Decision Making </li></ul><ul><li>Security Gaurds At All Gates </li></ul>
  20. 25. PROCESS
  21. 26. PROCESS Contd..
  22. 28. PHYSICAL EVIDENCE
  23. 30. SWOT ANALYSIS
  24. 31. <ul><li>Strength </li></ul><ul><li>High Brand Equity </li></ul><ul><li>State-of-art infrastructure </li></ul><ul><li>EDLP </li></ul><ul><li>PoP promotions </li></ul><ul><li>Variety of stuff under single roof </li></ul><ul><li>Weakness </li></ul><ul><li>Unable to meet store opening targets </li></ul><ul><li>Falling revenue/sq. ft. </li></ul><ul><li>General perception </li></ul><ul><li>Opportunity </li></ul><ul><li>Organized retail (4.15%) </li></ul><ul><li>Evolving consumer preferences </li></ul><ul><li>Threat </li></ul><ul><li>Competitors </li></ul><ul><li>Government policies </li></ul><ul><li>Unorganized retail </li></ul>

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