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Web Analytics
ECS Brussels - September 2014
Introduction to Web Analytics @ ECS Brussels
The Big Picture
source: http://www.theuxbookmark.com
http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/
Analytics
http://www.euromonitor.com
Introduction to Web Analytics @ ECS Brussels
Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
Manage Content Gather Insight Exchange
Google account	

FB account	

OpenID, Linkedin
Twitter	

Flavors, CheckThis	

Prezly
Delicious	

StumbleUpon	

Pinterest
Google Analytics	

FB insights	

Tcounter,Woopra
Skype	

Socialcast,Yammer	

Google+
FB pages/groups	

Linkedin
Flickr, Picasa	

Instagr.am	

Prezy
Evernote	

Dropbox	

Issuu
RescueTime,Beebole	

AddThis,Bit.ly	

ClickTale,Seevolution
BaseCamp	

Zoho projects
Blogger,WP	

Posterous,Tumblr
Soundcloud	

MySpace
Slideshare	

Knowledge Plaza	

Docstoc
DialogFeed	

Getsatisfaction,	

SocialBro
Crowdspring	

ODesk, Mindmeister	

GhostBloggers
4square	

Gowalla
Youtube	

Vimeo	

Dailymotion
Storify	

Wiki	

Netvibes
Hootsuite	

CoTweet,Twitspark
Google Apps	

Zoho	

Docs.com, Office365
Memolane, Dipity	

Whoopaa
Livestream	

uStream	

Qik (mobile)
Klout, Ubervu,
Bringshare,Attentio,
Sproutsocial
ContactOffice	

Acrobat
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
Definitions
Basics!
Uses!
http://www.kaushik.net/avinash/
http://www.kaushik.net/avinash/
toolbox
http://classroomclipart.com
Basics
http://w3techs.com/technologies/overview/traffic_analysis/all
Advanced
Introduction to Web Analytics @ ECS Brussels
http://www.petercanthony.com
The 1 mio € question
http://blog.init-marketing.fr
How do you feel about
… ?
might become the next main KPI for marketer
The Big Picture
source: http://www.theuxbookmark.com
Introduction to Web Analytics @ ECS Brussels
Thanks

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Introduction to Web Analytics @ ECS Brussels