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Social Media
    WTF(uzz)?

for Telemis Passionate People
         by David Hachez
About me



Search “David Hachez” on Google.com
Evolution of Man Kind
From
To
source: Youcracy
2.0

      1.5



1.0
What has changed?
TIME & SPACE
     24/7
     WWW
NETWORKS
    one to all
   peer to peer
ENCODING
SEARCH
    find
  retrieve
CONTRIBUTE
    review & rate
       publish
1
                               creators



                                  10
                              synthetizers



                                 100
                              consumers




Pyramid of Bradley Horowitz
Source: Forrester
So we are Creators
       critics                broadcasters

DJs              publishers               reporters
       experts                  editors
Applied to Marketing
source: Duval Guillaume
credibility of CG reviews




                                           2%




        Why does it matter?

                                             98%


                              very/somewhat credible   not credible



source: eMarketer
Sustainability
Verba volant, scripta manent
Verba docent, exempla trahunt
“Think about how you use the Web right now
            compared to six years ago.
   Now think about how our children are using it.

       Social Media is the innovation of our time.
Whether or not the internet becomes a mass media is
 irrelevant. Our behavior and the behavior of future
       generations has been irreversibly altered.”

                - David Armano, Logic+Emotion
Web x.0
Thank you

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Social Media - WTF(uzz)?