A travers ce canevas, on verra • La notion de start-up agile (ou ‘lean startup’) • Comment tester des hypothèses d’affaires, rapidement, sans risque et à peu de frais. • L’importance du prototype (ou ‘minimum viable product’)

3. Production Support Sales

4. Support Sales
Production
CEOs need to get serious about sales: http://blogs.hbr.org/2012/07/ceos-need-to-get-serious-about/

6. dessin par Laurent Meurisse

8. Ask Google

9. Research
Think with Google
Check Alexa
Statistics Belgium
data.be
Google Trends
Adwords
Ad platforms
Ask
Adwords/Cons Survey
Facebook Ads/ Questions
Linkedin Ads
Google Forms/Voicepolls
Twitter
Your Social Network

10. Meet the Experts

11. Friends of friends

13. Prototype

14. Domain name
OVH / Gandi
Landing pages
Weebly
Wordpress
Mailing list
Launchrock
Mailchimp/Madmimi
Crowdsourcing
Odesk/Fiverr
DesignCrowd/Tailor

15. Landing Page
basic elements

16. Crowdfunding
a go to market strategy that lowers the risks

17. Mandatory reading