The return on investment of Social Media
•
2 likes•1,077 views
This is the presentation on the ROI of Social Media given during a lecture at ICHEC
Recommended
More Related Content
What's hot
What's hot (20)
Similar to The return on investment of Social Media
Similar to The return on investment of Social Media (20)
More from David Hachez
More from David Hachez (20)
Recently uploaded
Recently uploaded (20)
The return on investment of Social Media
- 1. The ROI of Social Media ICHEC April 2012
- 3. context
- 8. Conversations Dialogue Monologue
- 10. Listen Learn Engage Act Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
- 11. enterprise 2.0
- 12. elliance.com
- 13. elliance.com
- 14. benefits?
- 15. McKinsey, 2009
- 16. McKinsey, 2009
- 17. ROI
- 22. How to measure Word-of-Mouth’s impact ?
- 26. (Gain of Investment - Cost of Investment) ROI = Cost of Investment http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
- 27. People Technology Time
- 29. Measure in the conversation context Social Media Pocket Guide - Spreadfast
- 31. 10 cases
- 34. The 1 mio € question
- 37. http://wiki.kenburbary.com/ extended spectrum Crawling high of pth ions de ct ra inte limited low free Pricing expensive formulas
- 38. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta version The After
- 39. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta version The After
- 40. The Social Media Engagement Hierarchy of Needs Alinean - SoMe ROI Calculator
- 41. Dragon Search Marketing - SoMe ROI Calculator
- 42. Mitambo - Marketing Plan Builder minottgore.com
- 43. Links discussed • http://twittercounter.com/ • http://wpmu.org/ • http://www.socialbro.com/ • http://thenextweb.com/socialmedia/ 2011/07/16/the-roi-of-social-media-10-case- • http://www.netvibes.com/ studies/ • http://hootsuite.com/ • http://wiki.kenburbary.com/ • http://www.ubervu.com/ • https://www.bringshare.com/ • http://www.google.com/adplanner/ • http://klout.com • http://planmarketing.mitambo.com/ • http://facebook.com/ads • http://www.dragonsearchmarketing.com/ • http://www.linkedin.com/ads social-media-roi-calculator.htm • http://www.google.com/analytics/ • http://www.alinean.com/socialmediaroi.aspx • http://www.woopra.com • http://www.slideshare.net/thebrandbuilder/ olivier-blanchard-basics-of-social-media-roi
- 45. thank you @theafter