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The Holography Times, January 2013, Volume 7, Issue no 20


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Dear Reader,

Welcome to the first edition of The Holography Times (THT) in year 2013.

This is our 20th edition and we would like to thank all our readers and members for overwhelming response and support.

We deeply valued the trust you have shown in us and ensure our endeavour to serve you better.

Currently brand owners / government authorities are facing problem in selection of authentication technologies. The International Standard Organisation (ISO) has solve the problem by releasing new standard ISO 12931 which provides the guidelines on how to protect brand and products from counterfeits.

Our current issue highlights on “Steps to identify authentication solutions to curb counterfeiting” along-with an article on ISO 12931. This issue also covers an interview of Mr. Anil Rajput, Chairman, FICCI CASCADE on anti-counterfeiting campaign running across the country.

Lastly on behalf of THT team, we look forward to 2013 with great hopes and wish all our reviewers, members, advertisers, advisers and above all, our readers a very happy and prosperous New Year.

C S Jeena

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The Holography Times, January 2013, Volume 7, Issue no 20

  1. 1. The Holography Times Vol. 7, Issue 20 1
  2. 2. The Holography Times Vol. 7, Issue 20 News Bytes 2
  3. 3. The Holography Times Vol. 7, Issue 20 Viewpoint Dear Reader, Welcome to the fi rst edition of The Holography Times (THT) in year 2013. This is our 20th edition and we would like to thank all our readers and members for overwhelming response and support. We deeply valued the trust you have shown in us and ensure our endeavor to serve you better. Currently brand owners / government authorities are facing problem in selection of authentication technologies. The International Standard Organisation (ISO) has solve the problem by releasing new standard ISO 12931 which provides the guidelines on how to protect brand and products from counterfeits. Our current issue highlights on “Steps to identify authentication solutions to curb counterfeiting” along-with an article on ISO 12931. This issue also covers an interview of Mr. Anil Rajput, Chairman, FICCI CASCADE on anti-counterfeiting campaign running across the country. Lastly on behalf of THT team, we look forward to 2013 with great hopes and wish all our reviewers, members, advertisers, advisers and above all, our readers a very happy and prosperous New Year. C S Jeena Editor In this issue Steps to identify authentication solutions to curb counterfeiting By C S Jeena 6 ISO 12931: Raising the standards for authentication solutions 10 12 Interview: Anil Rajput, Chair CASCADE Senior Vice President Corporate Affairs, ITC Ltd. News Bytes 4 Industry Updates Notable Transaction 14 Hologram Innovation 15 Market Report 16 Global Patents 18 Upcoming Events 19 3
  4. 4. The Holography Times Vol. 7, Issue 20 News Bytes Hologram industry set for growth United Kingdom: The International Hologram Manufacturers Association (IHMA) says there will be signiicant developments in 2013 as producers get to grips with ISO 12931, the irst international standard to provide guidance on protecting products from counterfeits. Ian Lancaster, general secretary of the IHMA says that brand owners will be looking closely at the new standard, which ISO published in June 2012, as they develop strategies to take advantage of it. ISO 12931 covers ‘Performance criteria for authentication solutions used to combat counterfeiting of material goods’ and provides guidance on protecting products from counterfeiters using security devices such as holograms. “ISO 12931 is a massive step forward, bringing welcome beneits to the hologram industry in the coming years,” says Lancaster. “It promotes the use of authentication solutions, particularly encouraging the use of overt and covert solutions – functional categories which can be combined in one hologram. “I foresee brand owners moving ahead in the coming months, using the guide as a road-map to growth and encouraging more and more brand owners to take counterfeiting seriously and implement effective strategies to protect against it. “We will see more adopting holograms to protect brands and market share against the continuing threat of global counterfeiting and I expect to see many in 2013 building ISO 12931 compliance into their product development programmes and market protection strategies.” The IHMA also predicts some sales growth in the mature European and North America hologram industries as end-users return to the market with cautious optimism amid several acquisitions and take-overs within the sector. However, Lancaster believes it is in the burgeoning economic powerhouses of India and China, where counterfeiting is a widespread problem, that the land of opportunity lies for holography. “China and India, where there’s already strong demand and growth is abundant, offer huge scope for the holography industry in 2013 and beyond,” he says. “Anti-counterfeiting enforcement is either lax or non-existent in many parts, which has led to a lot of counterfeit items on the market. “This makes the security features holography offers extremely important for all product segments as companies, government authorities and anti-counterfeiting agencies look to clamp down. Source: Rajasthan excise feels effects of scrapping hologram Jaipur, Rajasthan: When it comes to the adoption of alcohol tax labels in India, the state of Rajasthan is somewhatof an oddity. Over the last 13 years, 17 States and Union Territories have adopted eitherfull- face holographic labels, or paper labels with a holographic element. And another two states are due to adopt them in the next few months (Goa and Jharkhand), bringing the tally to 19. But the only state to havescrapped alcohol labels a few years after adopting them is Rajasthan; this was as a result of new excisepolicy. Rajasthan State excise had stopped using these Holographic excise adhesive labels in November 2010. However, it now seems as if the decision was taken too hastily, given that the absence of labels is beingblamed for the rising incidents of smuggled liquor in the state, and the subsequent loss of excise revenues. Excise oficials claim that since there are no labels to help them distinguish between genuine and smuggledproduct, they will be obliged to conduct raids at all distilleries suspected of illegal practices, both within andbeyond the state. Source: 4
  5. 5. The Holography Times Vol. 7, Issue 20 News Bytes New KRA unit sets sights on higher taxes Kenya Revenue Authority (KRA) seeking to raise more revenue from tax stamps on products likes water and juices. Kenya: The taxman is setting up a unit with 300 oficers to eventually police water and juice products for tax compliance as it introduces new-generation tax stamps.In a sweeping measure aimed at raising an extra Sh6 billion, which could particularly hit non-compliant vendors of non-alcoholic drinks, the Kenya Revenue Authority (KRA) has competitively procured the services of a Swiss security print irm, SICPA, for the ive-year programme. Bottled water and ready-to-drink juice vendors — targeted after cigarettes, wines and spirits and beer — have prolife rated in the country but without necessarily contributing to tax revenue growth.They have squeezed soda sales, according to large players like Coca-Cola, due to limited policing by previously resource-starved KRA. Counterfeits will also ind survival in the market a tough call as the taxman moves to add customs excisable goods to the tax bracket.In a brieing note, KRA said retailers will be criminally liable if they “accept into their premises any products on which tax has not been paid”, which makes counterfeiting a high-risk business in the retail and wholesale markets. Source: ABnote™ offers 100% recycled security paper New Jersey, USA – American Banknote Corporation (“ABnote”), a leading global provider of identiication solutions and services since 1795, expands its secure paper selection with the addition of a 100% post-consumer recycled security paper, speciically for use in manufacturing secure documents such as vital records. This innovative recycled paper combines the requirements for ensuring the highest document security with environmental responsibility. ABnote’s new recycled paper expands its GreenLine™ products from plastic cards to include security paper. The paper is: • Made from 100% post-consumer content • Certiied as chlorine-free processed • Forest Stewardship Council and ECOLOGO certiied • Manufactured using biogas which is a sustainable and local energy • Resistant against aging for more than 100 years as per ANSI Jack Barnett, ABnote’s Sr. Vice President of Sales stated “The paper is UV dull and available with traditional paper security features such as invisible and visible security ibers, watermarks, and is reactive to chemicals such as oxidants, polar and non-polar solvents, acids and alkalines. By integrating the security features of this environmentally responsible paper with our printed and applied security features results in a highly tamper-resistant document, for which our customers have come to trust ABnote.” Source: GET Group selected for NATO project Global Enterprise Technologies (GET Group) has announced that its CP500 ID card printer has been selected as the exclusive photo ID printer for Phase 1 of the NATO TACTIC Program. The programme will take advantage of the CP500’s combination of 600dpi printing capabilities and pigment ink for highly secure ID personalisation. Working with Creative Information Technology, Inc (CITI), GET Group is supplying CP500 printers with built-in contact, contactless, and magnetic stripe encoding for the personalisation of identity cards to be issued in Phase 1 of the NATO TACTIC program. TACTIC will leverage CITI’s manageID and complementary professional services to ensure that key in-theatre mission-critical requirements are met. Source: 5
  6. 6. The Holography Times Vol. 7, Issue 20 Cover Story Steps to identify authentication solutions to curb counterfeiting By C S Jeena Counterfeiting is menace for brand owners and Government authorities. In over a decade the problem has expanded rapidly and is now not limited to luxury goods and developed economies. There are any numbers of reports available on internet discussing the loss to industry and people due to counterfeiting. Over the years, in order to prevent counterfeiting from plaguing their business, brand owners started using authentication solutions. With the availability of various authentication solutions, companies and Government authorities are facing problem in selection of a specifi c authentication solution as the adoption of any given solution is a complex question involving issues, amongst others, of cost, compatibility, feasibility and reliability, and there are divergent views on which technologies should be adopted and the timing for their adoption. While these solutions can sometimes add to the problem, the right selection, usage implementation of authentication solutions helps companies and authorities to keep them one step ahead of counterfeiting. In this article, we try to explain, “Steps to identify authentication solutions to curb counterfeiting”. Introduction: The selection of an authentication1 solutions that protects a document or product is a complex process and necessitates review of a number of factors regarding the role and implementation of the technology. Not all authentication solutions and security features are appropriate for all applications. It is important to understand the strengths and limitations inherent to different technologies, as well as between similar features supplied by different manufacturers. For example: Use of a security watermark2 in a liquor tax stamp3 which is afixed to bottles. The goal is to introduce a security watermark as a new overt feature. The liquor tax stamp has a far smaller user population (mostly inspectors) than currency, and this smaller population is better trained and equipped to examine tax stamps than the general human being. This could allow for the use of a covert (or even forensic) feature, but it has been determined by authorities that in this case the risk of counterfeiting is not great enough to invest in equipment or tools and that an overt feature is preferred for the sake of simplicity. The authentication of a watermark is performed by holding the document up to alight. But in this case the document is a tax stamp secured to a glass bottle and it will only be possible to authenticate the feature if the bottle and its contents are transparent (or at least translucent). Many liquor bottles and liquors are opaque and would not allow suficient light transmission for authentication. It is determined that even though the user population would otherwise be capable of authenticating this feature, the wide range of the environment–from transparent to opaque–makes the use of a Footnotes: 1. Authentication - Authentication is the process of conirming that a product, document or even person is authentic. This is usually achieved by looking for speciic attributes such as product and document features and security additions such as holograms, optically variable devices, optical variable inks etc. 2. Watermark: A design, symbol or pattern imparted in paper by a raised wire design on a roll (a dandy roll) as the wet paper is being formed on a mesh as it passes through the wet-end drainage process on a paper-making machine. 3. Tax stamp – A revenue stamp, tax stamp or iscal stamp is a (usually) adhesive label used to collect taxes or fees on documents, tobacco, alcoholic drinks, drugs and and many other things. Used by governments as duty and excise stamps. These are high security documents which contained security features such as hologram. 6
  7. 7. Vol. 7, Issue 20 Cover Story The Holography Times Authentication Security Technologies Solutions Serialisation Logical Physical Printed Inks / Taggants OVDs and security watermark in a liquor tax stamp unusable. This situation is an example of how a widely used and popular feature is rendered ineffective by environmental circumstances. In order to avoid such circumstances, Organisation can follow basic guidelines such as; 1. Purpose of using authentication solutions The organisation needs to understand the purpose of using authentication solutions. As a irst step most organisations should assess the risk to their brand such as i) Does the product have chances of being counterfeited or is it already being counterfeited; ii) If it is being counterfeited, then is it in form of tampering, pilfering, duplication or, by misleading the consumer by adopting a look-a-like form of identiication; iii) Is the risk of counterfeiting in the form of digital or non-digital? iv) What the impact such solutions may have on the brand? Once the purpose is clear, the organisation can evaluate the authentication solutions or Identiication Track and Trace Hologram security feature based on various parameters. 2. Selection of authentication solutions In today’s fast changing technological world, scores of different authentication solutions are available in the market. These days, two families of authentication solutions are in use, physical4 and logical security5 features to secure packaging materials and products, (see igure 1). In selecting them various trade-offs are necessary between security and usability. To evaluate whether a given solution will address a given security problem, the security problem must irst be clearly deined. 2.1 Basic property The solutions should be extremely dificult to copy and tamper evident6; 2.2 Audience The solutions should provide easy identiication to user, and facilitate product authentication. Security features of authentication solutions must be tailored to the intended user population, the group of people responsible for authenticating the feature. The user population could include the entire public- Cryptographic Structure Analysis Figure 1: Overview of security technologies 4. Physical Security: Physical security features are substances or products which are introduced into, or attached to packaging materials and / or products. The presence of these security substances is veriied to authenticate the protected item. As the manufacturing process of security products is conidential and highly secure and its availability is strictly limited, it is very dificult to counterfeit products secured in this way. 5. Logical Security: Features are based on encryption technologies, allowing the integration of hidden data into images / artworks (steganography / digital watermarks) and supporting the authentication of the product. It is also possible to register the surface structure of packaging material which is unique. With this data, an individual “ingerprint” of each individual packaging item can be made. 6. Tamper evident - Tamper-evident describes a device or process that makes unauthorized access to the protected object easily detected. Seals, markings or other techniques may be tamper indicating. 7
  8. 8. The Holography Times Vol. 7, Issue 20 Cover Story for example, if the product being secured is currency, or if it is a bottle of a widely sold over-the-counter medication. The user population might be a smaller group in the case of a more specialized product. If the user population is large or has limited interest in authenticating the feature, it may be impractical to supply complicated security features, whereas if the user population is small and specialized, security features of any complexity can be selected. For example, in a survey by Dutch National Bank to measure the public understanding of security features, it was revealed that out of seven selected features, the Hologram came out second with 55 per cent public recognition. 2.3 Authentication layers The solutions should provide multiple levels of authentication. Generally most of the authentication solutions provide one or two level of authentication layers. However, solutions such as high security hologram can provide three authentication layers for different users. The each level of security hologram is designed for a speciic purpose. Level one feature can be overt (veriication by human eye) and can be used for identiication and veriication by consumer. Level two, covert (veriication by a predetermined device or a tool) can be used by manufacturer or their channel partner for an advanced level of authentication and veriication. The third level is highly sophisticated and can be used by forensic experts and can be useful to law enforcement and for evidence in case of litigation. 2.4 Environment factors The solution should work well in different environmental situations (heat, cold, humidity, water, ire, chemical exposure, etc). For example, polyester based security holographic excise adhesive label (HEAL) are used by excise authorities in India as they does not wear during transit, handling or in contact with water because of its property and work well in various environmental and climatic conditions. The security features incorporated in HEAL does not varnish when it comes in contact with water, dust, heat, moisture, etc because of non-usage of ink. 2.5 Easy integration Authentication solutions should have feasibility to be integrated with the automated production/ packaging line if required, especially wherever the volumes are large. While selecting authentication solutions it is always recommended to adopt a layered approach combining use of overt, semi-covert, and / or covert technologies to provide a solution that is more dificult to copy. 3. Selection of vendor7 providing authentication solutions Once you have identiied the solution, you can proceed to the selection of an ethical vendor. The selection of vendor is as important as selection of authentication solution. The ethical vendor will work as your authentication partner, will understand and identify your problem areas and concerns and will suggest the optimised solution. The brand owners can evaluate authentication solutions provider (vendor) on following parameters; 3.1 Good corporate practices Evaluate the vendor on its corporate practices. Ideally, the vendor should have adopted good corporate practices, behave in ethical manner and should be following the prescribed Code of Conduct of its industry association. 3.2 Innovative Being a step ahead is the mantra in anti-counterfeiting industry. Most 7. Vendor – Here it means the manufacturer provider of authentication technology, systems or solutions 8
  9. 9. Vol. 7, Issue 20 Cover Story The Holography Times of the ethical vendors upgrade their facilities and solutions to keep themselves their customer one step ahead of counterfeiters. They can suggest provide various solutions according to brand protection objectives and the changing times. 3.3 Secure environment The vendor should have an in-house facility to produce these solutions under a secure environment. The vendor must take all possible measures and precautions for maintaining adequate security and secrecy. 3.4 Reference and experience Vendor should have good experience of providing authentication solutions. A vendor reference should always be taken from his existing customers, or you can get the help from trade industry association. In case your vendor is security hologram manufacturers, you can add two more steps such as; 3.5 Member of HoMAI / IHMA He should be a member of trade bodies such as Hologram Manufacturers Association of India (HoMAI) or International Hologram Manufacturer Association (IHMA). 3.6 Registered hologram under HIR8 The Hologram manufacturers association of India has the arrangement with Counterfeit Intelligence Bureau (CIB)9, London so that each HOMAI member can register their security hologram with CIB. The selection usage of solutions can be a complex and time consuming process, however, the selection and proper implementation of the right technologies will invariably lead to long term beneits to the brand owner. As a further step, the Brand Owner / Authorities can also adopt a new ISO Standard ISO: 12931 titled “Performance criteria for authentication tools used in anti-counterfeiting or material goods”. This is a very useful document for a brand owner wishing to adopt globally accepted standards and approach to ighting against the counterfeit. This can be seen at http:// detail?csnumber=52210. All effective solutions, broadly speaking, help in identifying and authenticating the original from counterfeit. They deepen the divide between genuine products and their counterfeits by making a genuine product distinguishable in some manner that is dificult to replicate using commercially available manufacturing processes. However, it is very important that a planned surveillance program be in place to constantly monitor that there is no infringement is seen, an immediate action must be taken so that the guilty is punished. Reference: 1. Brand protection challenges and solutions by Pradip H Shroff, irst published in the holography times, February 2011, volume 4 issue 11. 2. ISO Standards 12931 “Performance criteria for authentication tools used in anti-counterfeiting or material goods” catalogue_detail?csnumber=52210 3. How to select a security feature, published by The Document Security Alliance and The North American Security Products Organisation. www.; 4. Authentication Technologies for Brand Protection report published by National Electrical Manufacturer Association (NEMA), USA. 5. Hologram Manufacturers Association of India (HoMAI), 6. International Hologram Manufacturers Association (IHMA), 7. Hologram Image Register, http://www. i v i ces/ Fighting-Commercial-Crime/Counterfeiting- Intelligence-Bureau/Hologram-Image- Register/ 8. HIR –A unique and only image register in security industry, where hologram producers register their hologram. 9. Counterfeit Intelligence Bureau (CIB)- CIB is one of the world’s leading organisations dedicated to combating the counterfeiting of products and documents, protecting the integrity of intellectual property and brands, and preventing copyright abuse. CIB has a dedicated team of internet investigators to combat this trade. CIB also hosts the International Hologram Image Register. C S Jeena is Secretary Hologram Manufacturers Association of India, Editor The Holography Times, member of Association of Certifi ed Fraud Examiner (ACFE) Global Association of Risk Professionals (GARP). Comments are welcome at 9
  10. 10. The Holography Times Vol. 7, Issue 20 ISO 12931: Raising the standards for authentication solutions Guest Column AUTHENTICATA ION ISISOSOO 12931O 122912929393931131 by Ian M Lancaster General Secretary, the International Hologram Manufacturers Association With no fanfare or publicity, the International Standards Organisation (ISO) has adopted a new standard which should bring signiicant beneits to the hologram industry. ISO12931 covers Performance criteria for authentication solutions used to combat counterfeiting of material goods, and is – as far as we are aware – the irst international standard to provide guidance to rights holders on how to protect their products from counterfeits. The introduction to the Standard explains the growing problem of counterfeit products (or ‘material goods’, which includes manufactured inished goods, original equipment components and goods from nature), and states that ‘The authentication element provides a speciic and more reliable method of determining if the item is genuine or a counterfeit good’. It goes on: ‘This International Standard sets out the performance criteria for purpose- built authentication solutions. These authentication solutions are designed to provide reliable evidence making it easier to assess whether material goods are authentic or counterfeit.’ The Scope of the standard is also described carefully as: ‘intended to guide…organisations in the determination of the categories of authentication elements they need to combat those risks, and the criteria for selection of authentication elements that provide those categories, having undertaken a counterfeiting risk analysis.’ Deinitions For the security holography industry, a crucial part of 12931 is the deinitions (a required part of any ISO standard). ‘Hologram’ or ‘holography’ is not speciically used in the standard, which carefully does not promote any particular technology or features. However, the standard identiies the use of only two types of authentication solutions, overt and covert. An overt authentication element and a covert authentication element are deined respectively as: (an) authentication element which is detectable and veriiable by one or more of the human senses without resource to a tool (other than everyday tools which correct imperfect human senses, such as spectacles or hearing aids); (an) authentication element which is hidden from the human senses until the use of a tool by an informed person reveals it to their senses or else allows automated interpretation of the element. The Standard dispenses with the idea of a ‘forensic solution’, a phrase that is often heard in discussion of authentication solutions. Instead, it describes forensic analysis, deining this as a “scientiic methodology for authenticating material goods by conirming an authentication element or an intrinsic attribute through the use of specialised equipment by a skilled expert with special knowledge”. Thus a hologram, for example, meets the definition of an overt authentication element and, depending on the optical design, may also contain parts that meet the definition of a covert authentication element. Forensic analysis can also be applied to a hologram by microscopically examining the diffraction pattern to ascertain that it matches that of a genuine hologram. This concept of overt and covert authentication elements is carried through in to a discussion of the ‘audience’ for information about the elements adopted on a material good. The general audience will receive knowledge through public media – advertisements, websites, marketing materials – whereas the restricted audience comprises people that need to know about the speciics of the authentication solution and how to examine it. An authentication tool will be required to examine a covert solution, and thus information about what to look for with this tool will be made available only to the restricted audience. 10
  11. 11. The Holography Times Vol. 7, Issue 20 Guest Column For clariication, this is shown in a simple table of the characterisation of categories for authentication solutions (above). In describing how an overt solution is examined, ISO 12931 states that ‘Ideally the inspector will have a genuine authentication element as a reference comparison,’ going on to say ‘Overt authentication elements must be dificult to copy accurately so that their absence or their imperfections will alert examiners to the fact that a material good may not be genuine. The Standard also discusses the relationship between authentication solutions and track and trace solutions. It states simply that ‘Track and Trace technology when used alone is not considered to be an authentication solution.’ Covert authentication elements, it points out, require a tool for examination, and that tool may be standalone and reveal something in the authentication element to human senses, or may require a network connection. Risk analysis the key These discussions of the categories of authentication solutions are important, but they are a preamble to the key section of ISO 12931, which explains to authentication users how to assess the performance criteria they require of their authentication solutions. It recommends that a user undertake a risk analysis before assessing which category or categories of authentication solution provide the functionality to meet the risks thus deined. The characteristics to be considered are not only those related to the obvious authentication functionality, but also physical characteristics such as size and thickness, environmental durability and so on – issues which are often overlooked by users (and which can prove awkward for suppliers, as the US Bureau of Engraving and Printing’s crumple test has shown, in which holograms did not pass this test when irst proposed for use on US dollar bills). Authentication aspects that should be considered include tamper resistance and attack resistance, points which may seem obvious to suppliers but which users often need reminding they need to consider. Having carried out a risk analysis, then selected and implemented authentication solutions, ISO 12931 then guides users through an effectiveness assessment. The Standard takes a lifecycle approach to authentication, recognising that it may be important to authenticate a material good long after its irst sale, but also proposing that users need to remain active in assessing the effectiveness of the solution they have adopted. Users can’t sit back, complacent in the knowledge that they have an authentication solution, but need to carry out regular effectiveness assessments. ‘Effectiveness assessment is a means to evaluate that a solution is complying with the established standards and if the solution is providing a measurable result,’ according to the Standard. The Standard follows through on its recommendations to users, in that it shows a risk analysis and authentication solution selection process, as well as including selection criteria tables in Annexes to the main standard. Beneits for the holography industry Before the publication of this Standard, brand owners and other rights holders were dependent on authentication solutions providers to guide them through their requirements for the protection of their material goods, or, in some few cases, they have been provided with guidance from their trade association. Dependence on suppliers for guidance has been, understandably, uncomfortable for many rights holders so they have preferred to do nothing and turn a blind eye to their losses to counterfeits. For the irst time they now have an objective guide to how to proceed. This in itself should encourage more rights holders to take seriously the counterfeit problem and how they can protect against it. The success of management practice standards such as ISO 9000 shows how beneicial an international standard can be in providing common principles and practices. Thus ISO 12931 should encourage the use of authentication solutions. More particularly, it encourages the use of overt and covert solutions, functional categories that can be combined in one hologram. It is now up to secure hologram suppliers to build compliance with 12931 in to their marketing materials and training. ISO 12931 is available to download from www.iso. org/iso/home/store and will also be available from national standards agencies. Ian M Lancaster is the General Secretary of International Hologram Manufacturers Association (IHMA), Director of Reconnaissance International Ltd and was a member of the ISO committee that produced ISO 12931 while the IHMA was involved from an early stage in developing the standard. Comments are welcome at 11
  12. 12. The Holography Times Vol. 7, Issue 20 Face to Face Anti counterfeiting efforts in India THT: When was FICCI CASCADE formed, who are its members what does CASCADE means? AR: Federation of Indian Chambers of Commerce and Industry (FICCI) dedicated a forum by establishing the Committee Against Smuggling and Counterfeiting Activities Destroying the Economy - C A S C A D E in January, 2011 at FICCI Federation House, New Delhi. CASCADE was formed to ight the hazardous impact of smuggled, contraband and counterfeit products. These activities are threatening brands across the globe so various organisation like ITC Ltd, Hindustan Unilever Limited, Microsoft Corp. India Pvt. Ltd., Maruti Suzuki, Coca-Cola India Pvt. Ltd, Toyota Kirloskar Motor Pvt Ltd, Hewlett- Packard India Sales Pvt Ltd, etc join hands to curb this growing menace. THT: What were the reasons behind the formation of CASCADE? AR: Counterfeiting and smuggling are increasingly becoming a hugely lucrative business causing not only a great loss of revenue to the industry but also posing a serious threat to the security of the nation. As a result huge amount of investments goes in dealing with anti- social elements that is neither good for legitimate industry, nor for government nor for consumers. Efforts to counter this menace needs highest priority and calls for robust actions from all stakeholders. Therefore CASCADE was formed to ight this menace. THT: How it is different from various other industry committee formed to curb counterfeiting? AR: Problem of counterfeiting and smuggling is wide spread and is directly affecting the economy of India. CASCADE aims to generate continuous awareness among the masses to sensitise them and secure their cooperation to ight this menace together. CASCADE commissioned a irst ever research in this area giving facts and igures on the extend of the problem. CASCADE also aims to take active involvement of the Government for the social welfare of the country. THT: How successful you have been in your objectives after its formation? AR: We did a joint publicity campaign with Ministry of Consumer Affairs under their “Jago Grahak Jago” umbrella to create awareness amongst the consumers, later we organised “Hum Kishore Festival 2012” on the theme of “Fight Smuggling and Counterfeiting” amongst youth of NCR, Delhi. CASCADE is also organising across India series of sensitization and awareness seminar to provide knowledge support to all the stakeholders across the country about the growing menace of counterfeiting and smuggling. Such seminars have already been hosted in 5 states i.e. Uttar Pradesh, Rajasthan, Madhya Pradesh, Jammu and Kashmir and Gujarat. Awareness seminars witnessed huge success and have helped gather state speciic problems of counterfeiting and smuggling. FICCI CASCADE is also organizing youth festivals across country to spread awareness amongst the young minds about the ill effects of the menace of counterfeiting and smuggling. We have released a Research report titled Socio-Economic Impact Anil Rajput, Chair CASCADE Senior Vice President Corporate Affairs, ITC Ltd. 12
  13. 13. The Holography Times Vol. 7, Issue 20 Face to Face of Counterfeiting, Smuggling and Tax Evasion in Seven Key Indian Industry Sectors which is a milestone achieved in India as it is the irst ever report to give igures of the extent of the problems in the seven sectors. “According to the study the estimated annual tax loss to government is Rs 26,190 crore. The overall estimate of annual sales loss to industry is put at Rs 1,00,000 crore. The key sectors which were included in the study were auto components, alcohol, computer hardware, FMCG (personal goods), FMCG (packaged goods), mobile phones and tobacco. “The maximum tax loss on account of smuggled and counterfeit products to government is from the tobacco sector at Rs 6,240 crore followed by FMCG (packaged food) at Rs 5,660 crore and FMCG (personal goods) at Rs 4,646 crore,”. The highest loss to industry in terms of revenue is from FMCG (packaged goods) at Rs 20,378 crore (23.4 per cent), FMCG (personal goods) at Rs 15,035 crore (25.9 per cent), auto components at Rs 9,198 crore (29.6 per cent), mobile phones at Rs 9,042 crore (20.8 per cent) and tobacco at Rs 8,965 crore (15.7 per cent). THT: What will be the future activities of CASCADE? AR: In order to curtail the consumption of counterfeit and smuggled goods CASCADE plans sensitization and awareness seminar in different states. Also CASCADE aims to sensitise the youth towards the increasing damage to the economy by holding Youth festivals for better engagement of the young generation to restrict the hazardous impact of counterfeit and smuggling. Capacity building programs and training sessions with our Police and Customs oficials to emphasize on the importance of continued awareness and seriousness of the impact of counterfeit goods. To know more about FICCI Cascade activities, contact Meenu Chandra, Head FICCI CASCADE at or visit About the author Mr. Anil Rajput, an MBA from FMS, Delhi University, joined ITC Limited in 1976. During the course of the last 36 years, he has held various positions in the Organization. Starting his career in the fi nance function, he was seconded to Travel House in 1983 as part of the start-up team. During his tenure with Travel House, he assumed the charge of General Manager- Travel at the age of 27 years and laid the strong foundation for its domestic networking across India. Upon completion of his secondment in Travel House in 1989, he was assigned the responsibility in ITC’s Hotels Division as Divisional Project Controller. During his tenure with Hotels Division, in a capacity of Vice President, he was looking after the Finance, Projects and Development. He was associated with various hotel projects - to name a few, ITC Grand Maratha, Mumbai, and ITC Sonar Bangla at Kolkata. In the year 2003, he moved to ITC’s Corporate Affairs function as Vice President Corporate Affairs. He assumed overall charge of Corporate Affairs function of ITC Limited as Sr. Vice President – Corporate Affairs effective June 2007. Mr. Anil Rajput is also on the Board of International Travel House, a Subsidiary of ITC Ltd, engaged in the Travel Tourism Business. He is also on the Executive Committee of PHD Chamber of Commerce Industry. In addition, he is the Chairman of FICCI CASCADE. 13
  14. 14. The Holography Times Vol. 7, Issue 20 Industry Updates Notable transactions in 2012 Acquisition Date / Month Acquirer Acquired Company Transaction Value Target market March Skanem Group Inter Labels NA Indian label market . April Op Sec Security Delta Labeling Ltd GBP 13.7 million Enhance technology Group PLC portfolio. July Mondi Group Nordenia Euro 240 million To create a leading consumer International packaging business, build on long term customer relationships across both businesses and establish a platform to expand further in high-growth emerging markets. October Op Sec Security Holographic GBP 9.5 million NA Group PLC Security Division of JDSU October Positive SGRE Labels, The acquisition follows the Packaging India NA recent integration of ICM Industries Packaging and equips the company with ‘state-of-the-art label packaging equipment and infrastructure’. November HuhtamäkiOyj’s Webtech Labels Euro 7 million To complement the existing subsidiary in Private Limited product portfolio of India HuhtamäkiOyj’s Flexible Packaging segment in India. Investment Date / Month Investment By Invested In Fund Value Target market March Aureos South Sai Security US $ 7 million Use the fund to build on its strong Printer production and Asia Fund Pvt Ltd, India License Agreement / Joint venture technology capabilities and adding new markets providing end to end packaging and printing solutions. Date / Month Company A Company B Nature Target market February Bayer Material Chi Lin Joint To develop application for Bayfol HX Science, Technology, Agreement Holographic photopolymer in its ield of Germany Taiwan opto-electronics. December API Czech Republic- Joint venture The new business brings together the Holographics based IQ business, specialist capabilities and resources of Structures API Optix API and IQS to form a joint technology (IQS) center. The venture will further enhance API’s offering of holographic originations for specialist security applications. NA: Not available 14
  15. 15. The Holography Times Vol. 7, Issue 20 Industry Updates Market reports 2012 Title of Report / Study Report Content Key Findings Pharmaceutical The report spans • Expects modest anti-counterfeiting sales of $28m in Anti-counterfeiting technologies such as 2011 to grow at nearly 15 per cent a year to reach Technologies: Market hologram, security $147m in 2022. analysis report from printing, RFID, taggants • Growth of the market will be stimulated by the Visiongain and discusses trends introduction of industry-wide standards. for the US, Japan, the top • OVDs, Hologram, RFID and 2D barcoding have a key ive EU countries, Brazil, role to play in ighting drug counterfeiting. Russia, India and China. World Food Safety The report forecasts • World demand for food safety products will rise by Products, study from market and factors over eight percent per year to 18 billion USD in 2016. Cleveland-based which will contribute • US will remain the world’s largest national user of food industry research irm growth in world safety products, accounting for one-quarter of the The Freedonia Group. demand for food safety world market through the forecast period. products • In the coming years, China will surpass Japan to become the world’s second largest food safety product market. On a smaller scale, India, Brazil, Russia, and Mexico will also see rapid increases in food safety product demand through 2016. Tax Stamps: A Technical The report covers the • According to the report, 150 billion cigarette and Study and Market factors behind tax stamp spirits stamps were used in 2010 (compared to 49.3 Report – has been deployment for billion in 1990), and 170 billion are forecast for 2015. published by cigarettes and alcohol, • By 2015, the report projects 6 percent Reconnaissance how stamps work, the higher volumes than 2010, or 134.7 billion stamps. International impact of international • Stamps for spirits will grow by 55 percent to 35.4 regulation, technologies billion in 2015, in line with increasing consumption, for production, and new country adopters. Growth will be in Africa application and (115 percent) and Asia (107 percent). authentication, and the need for enforcement. Holography for Industrial The Report includes The global market for holography for industrial Applications - A Global detailed analysis and applications will be worth $ 16.7 billion by 2017. Strategic Business market projections for Report, by Global the USA (the largest Industry Analysts (GIA), market and industry in USA the world), Canada, Japan, Europe (with details on France, Germany, Italy and the UK), Asia-Paciic (with details on China and India), Latin America and the Rest of the World. FICCI CASCADE - FICCI CASCADE as part of According to the study the estimated annual tax loss Report on the Socio- its efforts to create to government is Rs. 26, 190 crores. The overall Economic Impact of awareness, commissioned estimate of annual sales loss to industry is put at Rs. Counterfeiting, a special study on the 1,00,000crores per the report. The key sectors which Smuggling and Tax impact of smuggling and were included in the study were Auto Components, Evasion on seven key counterfeiting on seven Alcohol, Computer Hardware, FMCG (Personal Goods), Indian industry sectors key sectors of the FMCG Packaged Goods), Mobile Phones and Tobacco. economy. 15
  16. 16. The Holography Times Vol. 7, Issue 20 Industry Updates Hologram Innovation 2012 Month Product March 2012 ISCENT Holo Like optical material ISCENT a new inish company, introduced a printable holographic like ilm technology for plastic based and ibre based packages developed by the Technical Research Centre of Finland. April 2012 Scriba nano technologies introduced Nu-Code Scriba developed NU-CODE™: a complete system that uses ultra-miniaturized digital tags for: Identiication, Traceability, Anticounterfeit, Security, Quality Control. Nu-CODE is based on a new technology that allows direct optical writing of digital information on holographic substrates (ENTAG labels). May 2012 DNP Unveils Full Color Lippmann Holograms Dai Nippon Printing Co. Ltd (DNP) developed a full-color Lippmann hologram featuring improved brightness and mass productivity capabilities. Developed using improved materials and production systems, the new full-color Lippmann hologram boasts twice the peak brightness of earlier holograms. The full-color Lippmann hologram can create more realistic three-dimensional (3D) images for stronger security against counterfeiting. As the manufacture of Lippmann holograms requires special materials and manufacturing processes, only a handful of companies anywhere in the world - DNP among them - are capable of mass-producing these holograms - making counterfeiting extremely dificult. May 2012 Changfeng ‘s Water based Demetallisation Changfeng Chemicals of China developed a water wash process for demetalising hologram. June 2012 Unnivacco Expands Holo Range Taiwanese metallised ilm producer Univacco launched a new range of bubble effect embossed metallised ilms which it called Convex Films. There are two varieitis of the Convex ilm, one called general convex lamination ilm and the other registered convex lamination ilm. June 2012 Holographic Metal Cans Guagndong Dongnan Film Technology Co Ltd located in Shantou China developed two processes for the production of metal holographic packaging. Dongman developed a special laminate which can be bonded to surface of the metal sheet before it is formed into a cylinder. Kurz enhances TrustSeal with codes and covert features July 2012 Geola offers 3D achromatic masters for security Anglo-Lithuanian company Geola devised a method to produce high resolution hogel-based 3D achromatic holograms. For detailed, subscribe to HoMAI press monitor or e-mail at 16
  17. 17. The Holography Times Vol. 7, Issue 20 Industry Updates August 2012 High Quality Lenticulars Hit The Mass Market September 2012 Wide view high res Hologram made with carbon nanotubes Dr Haider Butt, YunuenMontelongo and a team of researchers at Cambridge University ‘s centre of Molecular Materials for Photonics and Electronics (CMMPE), with input from researchers at the University of Melbourne and the Sri Lanka Institute of nanotechnology generated pixelated holograms using carbon nanotubes (CNTs) as the pixels. The size of CNTs means that these pixels are the smallest yet generated for holograms, making for extremely high resolution holograms which in turn provides for a wide angle of view. September 2012 Pioneer’s Compact Holo Printer Pioneer Corporation developed a compact printer for the creation of full-colour Lippmann holograms. The printer contains blue, green and red lasers to create 75.6 x 50.4 mm (3” x 2”) Lippmann holograms with 23 degree. October 2012 Serialisable photopolymer hologram from Dublin Institute October 2012 Tesa Joins Smartphone Authenticators And Works With HG Image in China 17
  18. 18. The Holography Times Vol. 7, Issue 20 Industry Updates Global Patents - Authentication Publication Title Int. Application Applicant / Inventor DD.MM.YYYY Class Number 04.10.2012 WO/2012/131704 - B32B 15/08 PCT/IN2012/000180 SHAH, Anticounterfeit packaging foil RuchirYagneshkumar Brief Abstract: An anticounterfeit packaging foil to prevent the sale of counterfeit products and to provide non-invasive detection of the authenticity of the goods by providing covert measures which are not applied but are inbuilt, in a manner that the reproduction of same foil is dificult or impossible. The present foil is prepared by forming cathode and anode from an aluminum foil followed by subjecting the anode to etching and exposing it to get anodized in acidic bath of sulphuric acid to form a thin porous layer of aluminum oxide having nanopores over the foil, which is then immersed in solution A which is further subjected to sealing in order to seal the nanopores and form a thin coat over the foil. The authentication of goods can be ensured upon detection of presence of luorescence and selenium in the proposed anticounterfeit foil. 06.12.2012 WO/2012/164011 - B32B 3712 PCT/EP2012/060233 HOLOGRAM Multi-layer body, method for producing it, INDUSTRIES and production of forgery-proof RESEARCH GMBH documents using said multi-layer body MENZ, Irina Brief Abstract: A multi-layer body (1, 21) is described, having a carrier ilm (7), a release layer (8), an embossed hologram layer (9) and a vapour-deposited relection layer (10), a UV-activatable adhesive layer (4) with at least one partially activated UV adhesive-layer zone (5, 6) and a lower layer, wherein the cured adhesive regions (5) connect the lower layer and parts of the embossed hologram layer to one another inseparably, the lower layer being a transparent polycarbonate ilm (2), while the cured adhesive region (5) is arranged on the periphery of the uncured adhesive region (6) of the respective adhesive-layer zone (4) and surrounds it in a frame-like manner. In addition, the production of forgery-proof documents using the multi-layer body (1, 21) is described, in which the uncured adhesive-layer region (6) of said multi-layer body (1, 21) is partially cured with light through an information-carrying optical mask (13) at the user’s premises, after which the carrier ilm is pulled off together with the release layer and the non-bonded embossed hologram layer regions (11), an upper protective ilm (18) is applied to the individualized embossed hologram layer (9), and said ilm composite is hot-pressed together with further ilms (19). 05.12.2012 2530498 - Identiication medium and G02B 5/30 10844676 NHK SPRING CO LTD method for identiication thereof IDA TOHRU Brief Abstract: An identiication medium, in which a pattern is clearly altered in observation through a right-handed circularly polarizing ilter and observation through a left-handed circularly polarizing ilter, is provided. The identiication medium is formed by laminating a cholesteric liquid crystal layer 101, a »/4 plate 102, and a linearly polarizing ilter layer 103, in that order, from an observing side. The cholesteric liquid crystal layer 101 is formed with a hologram and selectively relects light. In an observation through a circularly polarizing ilter that transmits the light relected at the cholesteric liquid crystal layer 101, light relected at a pattern printed layer 105 is not perceived due to the function of a circularly polarizing layer 104. Images are clearly altered by switching a right-handed and a left-handed circularly polarizing ilter. For more visit at 18
  19. 19. The Holography Times Vol. 7, Issue 20 Industry Updates Upcoming Events Date Event Name / Place / Website 28-30 Jan, 2013 Anti-Counterfeiting and Brand Protection West Coast The Hotel Nikko, San Francisco (CA), USA 04-06 Feb, 2013 The Packaging Conference The Ritz Carlton, Buckhead, Atlanta, USA 12-14 Feb, 2013 10th Pan European High Security Printing Conference Corinthia Hotel, Prague, Czech Republic 13-14 Feb, 2013 Pharmapack Europe 2013 Grande halle De La Villette, Paris, France 26-27 Mar 2013 American Packaging Summit 2013 The Westin Chicago North Shore, USA 27-28 Mar 2013 Cartes Asia 2013 Hong Kong 17-19 April 2013 7th Global Congress to Combat Counterfeiting Piracy Istanbul, Turkey 23-25 April 2013 Cartes America The Mirage, Las Vega, Nevada, USA 07-08 May 2013 Asian Packaging Summit Singapore 21-23 May 2013 Security Document World (SDW) 2013 Queen Elizabeth II Conference Centre, London, UK, 03-05 June 2013 4th Tax Stamp Forum Austria Trend Hotel Savoyen, Vienna, Austria, 04-06 June 2013 Total Processing Packaging Exhibition NEC, Birmingham, UK 21-23 June 2013 Print Expo 2013 Chennai Trade Centre, Chennai, India 05-08 July 2013 Pack Plus South 2012 Hitex International Exhibition Centre, Hyderabad, India, 08-10 July 2013 2nd Latin American High Security Printing Conference Bogota, Colombia 28-30 August 2013 Pack Print International 2013 Bangkok International Trade Exhibition Centre, Bangkok, Thailand, About HoMAI The Hologram Manufacturers Association of India (HoMAI) is the world’s 2nd and Asia only association representing hologram industry. PUBLISHED BY Hologram Manufacturer Association of India (HoMAI) EDITORIAL TEAM Issue Editor : C S Jeena Advisor : Mr. Pradip H Shroff Mr. Manoj Kochar Consultant : Mr. Sanjiv Singh PR Mantra Designed by : EYEDEA Advertising 1250/13, Govindpuri, Kalkaji, New Delhi-19 (India) Printed by : Om Offset T-19, Okhla Industrial Area Phase-II, New Delhi-20 (India) The Holography Times is a quarterly newsletter published by HOMAI with an aim to provide latest developments, research, articles, patents and industry news to a wide audience related to Holography in Indian and World. The editorial team welcomes your news, contributions and comments. Please send your product updates, press releases, conference announcements or other contributions to HoMAI: 21-Ground Floor, Devika Tower 6 Nehru Place, New Delhi 110019, India Telfax: +91 (11) 41617369 Email:, Website: Disclaimer: The data used here are from various published and electronically available primary and secondary sources. Despite due diligence the source data may contain occasional errors. In such instances, HoMAI would not be responsible for such errors. Cover: Cover graphics shows the latest standard published by ISO12931 along with steps to identify authentication solutions to curb counterfeiting. 19
  20. 20. The Holography Times Vol. 7, Issue 20 20