Dear Reader, Welcome to the 21st edition of The Holography Times. Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies. Each and every product has an industry trade association formed with an aim to facilitate the business environment for its member companies. While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile and aircraft parts, music, publishing, software, telecom, cosmetics, personal care, beverages, etc. To fight this menace, a few of trade associations have come forwarded and have started playing a proactive role. Although, the number is very low, we are hopeful that other industry association will follow up the examples. Our current issue highlights the Role of Industry Association in Curbing Counterfeiting. Apart from this, the issue also covers, industry updates including news, patents, financial analysis and much more. Do send us your feedback / critics at info@aspaglobal.com With Regards, C S Jeena Editor

1. The Holography Times
The Holography Times
Vol. 7, Issue 21 Apr-Jun 2013 | Volume 7 | Issue 21
Endeavour to protect products and people
combating counterfeiting
ABMA
American Bearing Manufacturers Association
counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeits
SILK MARK
counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeits
oppi
WBA
World Bearing
Association
International Electronics Manufacturing Initiative
counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeits
SIA SEMICONDUCTOR
INDUSTRY
ASSOCIATION
ICC Commercial Crime Services
Helping business stay in business
counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeits
trade associations
become proactive
HoMAI quarterly newsletter
www.homai.org
www.homai.org 1

2. The Holography Times
Vol. 7, Issue 21 News Bytes
2 www.homai.org

3. The Holography Times
Vol. 7, Issue 21
Viewpoint
Dear Reader,
Welcome to the 21st edition of The Holography Times.
Today, in India more than 300 State level industry-trade
association exist representing more than 7,00,000*
companies of various sectors and trade.
Each and every product has an industry trade
association formed with an aim to facilitate the business
environment for its member companies.
While they are playing an important role in modern
and global economies, there are various hindrances
which affect their industry / sector growth. Product
counterfeiting is one of them. It is affecting all categories
of products, but the impact is very high in sectors /
product categories like fast moving consumer goods
(FMCG), pharmaceuticals, electronics, automobile,
aircraft parts, beverages, etc.
To fi ght this menace, a few of trade associations have
come forwarded and have started playing a proactive
role. It’s a good initiative and we are hopeful that more
and more other industry association will follow up the
examples.
Our current issue highlights the “How industry
associations helps in curbing counterfeits”. Apart
from this, the issue also covers, industry updates
including news, patents, fi nancial analysis and much
more.
Do send us your feedback / critics at info@homai.org.
With Regards,
C S Jeena
Editor
* Ministry of Corporate Affairs
In this issue
4 News Bytes
ABMA
American Bearing Manufacturers Association
oppi
WBA
World Bearing
Association
SILK MARK
SIA SEMICONDUCTOR
INDUSTRY
ASSOCIATION
International Electronics Manufacturing Initiative
ICC Commercial Crime Services
Helping business stay in business
Combating counterfeiting:
Trade associations
become proactive
8
by C S Jeena
Industry Updates
Global Patents 14
Upcoming Events 15
www.homai.org 3

4. The Holography Times
Vol. 7, Issue 21
News Bytes
Maharashtra to introduce security
holograms to curb illicit liquor
Maharashtra: Excise
department of Maharashtra
is going to introduce security
hologram on all liquor bottles
manufactured in State by May.
According to oficials, the
department has decided to
introduce security hologram as
this will help them in certifying
the originality of liquor, as well to
deter and check duplication and
adulteration of liquor.
The state has been witnessing a
growing number of issues related
to duplication, adulteration and
sale of illicit liquor. Since the past
few years, the state has become
an easy target for bootleggers
bringing liquor in illegally
from Goa, Daman and other
neighboring states. With a surge
in such activities showing a spike
and liquor prices skyrocketing
over the past two years, the
concerned department has been
mulling ways to curb the menace.
“The security hologram will act
as a tamper-proof seal and will
be pasted on the bottle at the
manufacturing facility itself”
said Sanjay Mukherjee, Excise
Commissioner.
According to oficial of HOMAI
(Hologram Manufacturers
Association of India), “We
appreciate the steps undertaken
by the State excise department
in their drive against illicit liquor.
Security hologram are a mark
of authentication that may be
recognised by the public and in
our opinion the common man
in Maharashtra would have
beneitted by the presence of
a consumer veriiable tool like
the hologram. In India more
than 17 States UT are already
using security hologram on
liquor bottles. Mandated usage
of security hologram in states
like Uttar Pradesh, Tamil Nadu,
Uttrakhand, Madhya Pradesh,
Puducherry, Chhattisgarh, Kerala,
etc. has not only minimized the
tragedies due to spurious liquor
but have also substantially
increased the excise revenue
collection by more than 25-30
per cent”.
*
#
Figure: Holographic tax stamp used by various states and UT in India
* State excise department stopped the usage of HEAL since November 2010.
# Liquor prohibited states.
Table 1: Comparison of state excise revenue receipts of maharashtra with few other states using holograms
State 2002-03 (Accounts) 2012-13 Increase in turnover Population of
(million) (Budget Estimates) over last 10 year State (2011) in
Maharashtra 19386 94500 75114 112.3
Uttar Pradesh 25550 100682 75132 199.5
Tamil Nadu 21136 114739 93603 72.1
Karnataka 20941 107750 86809 61.1
Andhra Pradesh 18564 108200 89636 84.6
Source:
www.mid-day.com
HoMAI study on role of holographic excise adhesive label
Reserve Bank of India: State Finances a Study of Budgets of 2012-13
(million) (million) (million)
4 www.homai.org

5. The Holography Times
Vol. 7, Issue 21
News Bytes
Zambia:
Hologram arrival to
boost piracy ight
ZAMBIA: The holograms which
will be afixed on audio-visual
products are scheduled
to arrive in the country next
week. This came to light when
Information and Broadcasting
Services Permanent Secretary
Amos Malupenga led a delegation
to OPSEC, a UK based global
company specialised in providing
anti-counterfeit and brand
solutions.
OPSEC which has now completed
the works was engaged by the
Zambian Government to supply
ive million holograms. The
delegation was in Newcastle
to undertake a pre - inspection
of the hologrammes before
shipment to Zambia. Mr
Malupenga said Government was
delighted that the problem of
piracy that has been a perpetual
issue will now be dealt with by
the force it deserves. “Piracy
continues to be a key challenge
in the country and has been a
major reason for the losses that
the music and video production
industry have continued to suffer
on the market,” he said. He said
the holograms will not only help
enforcement agencies to check
duplication and adulteration
but will also help consumers in
identifying original products.
The permanent secretary said
soon after the arrival of the
holograms, the Government will
set up a taskforce to oversee
the implementation process of
the security tags. Mr Malupenga
further said that Government will
launch an anti - piracy awareness
campaign to sensitise the public
on what the hologram is and how
it works. Intellectual Property
Specialist Kingsley Nkonde
thanked the Patriotic Front (PF)
government for inally bringing
the hologram in the country. He
said the hologram project was
embarked on eight years ago
by the previous administration,
adding that he was glad that the
PF government chose to priorities
the project and complete it within
a short period of time. OPSEC
Marketing Manager Trevor Willis
assured the delegation that the
hologram was tamper proof.
He explained that once afixed
on audio-visual products and if
a person attempted to remove
it, it denigrates into pieces.
Government announced plans
in 2005 to afix a hologram, a
security feature on audio-visual
products in a bid to certify the
originality of the works and curb
the problem of piracy. – ZANIS.
Source: www.allafrica.com
Holopack-Holoprint becomes Holography
The new name for Holopack-Holoprint
UK: Holo-pack•Holo-print
will open in Delhi with a
new name: ‘Holography 2013’.
According to Ian “ we are
delighted to conirm that The
Holography Conference will
take place 7-9 November 2013
in Delhi, the irst time the event
has been hosted in India. This is
the only global conference for the
commercial holography industry
- and under its previous name
of Holo-pack•Holo-print®, the
conference has tracked every new
development in holography since
1990. To relect the changing
diversity in the holography
industry, the event now becomes
‘The Holography Conference’
(or Holography 2013).
Holography 2013 will examine
and discuss all aspects of
commercial holography and
holographic technologies, in
particular their traditional use
in authentication and security,
packaging and printing.
Source: www.reconnaissance-intl.com
www.homai.org 5

6. The Holography Times
Vol. 7, Issue 21
News Bytes
Payne introduced holosense
A range of holographic inish range to enhances brand values
UK: Payne has launched a range
of holographic effect label
inishes that offer a high impact and
cost-effective means to integrate a
high end inish to labels.
The new HoloSense effects
enable eye-catching holographic-type
patterns to be added to
label designs, enhancing on-shelf
presence and consumer appeal.
They help to achieve added depth
to colours and create a sense of
movement that attracts attention
on crowded retail shelves.
Part of Payne’s Inform product
range, the HoloSense technology
can be incorporated into existing
labels or included as part of a new
design. Five distinctive patterns
are available for the surface inish
- Diagonal Stripe, Raindrops,
Kaleidoscope, Mini Lens and
Checkerboard and these special
effects can be used either as an
all-over design or on selective
areas of the label.
HoloSense is the irst in a number
of initiatives that Payne is taking
in the development of label print
technology which stimulates
senses such as sight, touch and
smell. It has been recognised
that the incorporation of these
types of enhancements can help
to increase a brand’s impact by
70 per cent - crucial in highly
competitive retail environments
where consumers make more
than half of their buying decisions
at the point of purchase.
As Payne’s managing director,
Martin Dallas explains: “A label’s
key role is to inform but this
does not just mean practical
information about a product.
It is equally important that the
label helps to create or relect
brand image, raise consumer
expectations and encourage
purchase. It is for this reason
that many of our customers are
asking more of their packaging
and looking at additional ways to
create value and meaning for the
consumer.”
Source: www.payne-worldwide.com
JDSU sees hike in currencies using
anti-counterfeiting SPARK
JDS Uniphase says it has doubled
the number of currencies using its
next generation anti-counterfeiting
technology in the past year. At
an analyst day last week, JDSU
executives said 38 countries are
using SPARK to protect their
currencies, up from 17 one-year
ago. JDSU views the use of SPARK
by the recently redesigned €5 note
as particularly signiicant.
“It’s the lowest value note in the
series, and it has adopted the
latest generation technology. And
what’s relevant about that is that
today, the Euro only uses OVI
on a €50 note and higher,” Luke
Scrivanich, general manager of
optical security and performance
products at JDSU, said.
OVI is the technology SPARK
supersedes. South Africa
previously used OVI for its three
biggest bank notes, but has now
incorporated SPARK into these
bills. OVI is now used for the two
lower denominations. SPARK
is an optically variable pigment
orientated by magnets for overt
security.
JDSU is looking to expand its anti-counterfeiting
business beyond
currency, with pharmaceuticals
a possible target. Additional
technology is needed to grow the
pharmaceutical business, and an
acquisition is one possibility.
Source: www.jdsu.com
6 www.homai.org

7. The Holography Times
Vol. 7, Issue 21
DeLaRue Time Line
6th Thomas De La Rue’s fi rst commercial venture was in 1813,
February when he published the fi rst edition of le miroirPolitique
1813 newspaper in Guernsey.
1821 Thomas De La Rue moved to London and in 1821 set up as
Printer, stationer and fancy goods manufacturer.
1831 De La Rue’s was formed in 1831 by Thomas De La Rue
when it registered the ace of spades playing card produced
using a revolutionary new typographical process ensuring
uniformity in card manufacturing.
1840 De La Rue produced its fi rst adhesive postage
stamp and in 1846 registered its patent for the fi rst
envelope folding machine.
1853 Delarue awarded the contract to print adhesive fi scal
stamp for the UK’s Board of Inland Revenue. The fi rst
stamps to be surface printed.
1860 Secured its fi rst contract to print banknotes in Mauritius in 1860
for the Mauritius 10 shilling, £1 and £5 notes.
1914 De La Rue was commissioned to produce the £1 and 10 shilling
notes for HM Treasury, the Company’s fi rst connection with the
printing of sterling notes. However, De La Rue’s subsidiary,
Portals Limited, fi rst produced currency paper for the Bank of
England in 1724.
1947 By 1947 the Group was operating in over 60 countries
worldwide and was listed on the London Stock Exchange.
1967 Jointly developed and installed the world’s fi rst ATM at Barclay’s
De La Rue’s Chief Executive
Oficer Mr Tim Cobbold said;“For
any company to reach its 200th
year anniversary is a signiicant
achievement and we are
particularly grateful to all the
customers that have supported us
over the past 200 years.De La Rue
has a long history of innovation
and as a part of continuing this
rich tradition I was delighted that
in December when the irst De
La Rue polymer banknote was
launched in Fiji, which is due to go
into circulation in March.” Source: www.delarue.com
Bank, in Enfi eld, London.
2003 Awarded the contract to print UK Sterling which was extended in
2009.
2011 Working on a tight timescale, De La Rue designed and printed
currency for South Sudan, the world’s newest country, ahead of
its independence later that year.
2012 Produced the 10 millionth new UK ePassport in November 2012.
Member’s News
DeLaRue
celebrates
its 200th
anniversary
Founded by Thomas
De La Rue in Guernsey
on 6th February 1813
One of world’s largest integrated
commercial banknote printer,
De La Rue celebrated its 200th
anniversary on 6th February
2013. The Group involved in the
design or production of over 150
national currenciesalso produces a
wide range of security documents
including passports, driving
licences, authentication labels and
tax stamps. In addition, the Group
manufactures sophisticated, high
speed cash sorting and inspection
equipment.
www.homai.org 7

8. The Holography Times
Vol. 7, Issue 21
Cover Story
Combating counterfeiting:
Trade associations
become proactive
By C S Jeena
Each and every product from a pencil to aircraft has a trade association
formed with an aim to facilitate the business environment for its member
companies.
Today, in India more than 300 State level industry-trade association exist
representing more than 7,00,000* companies.
While they are playing an important role in modern and global economies,
there are various hindrances which affect their industry / sector growth.
Product counterfeiting is one of them. It is affecting all categories of
products, but the impact is very high in sectors / product categories
like fast moving consumer goods (FMCG), pharmaceuticals, electronics,
automobile, aircraft parts, beverages, etc.
To address this issue, various trade associations have come forward and
are playing a proactive role in curbing this menace. This article highlights
their activities and the role trade association can play in curbing this
menace to a large extent.
* Ministry of Corporate Affairs
Introduction:
Brand counterfeiting in India is
not a new phenomenon. Brands
are under attack in various forms
such as counterfeiting,piracy,
duplication, pilfering, tampering
and adulteration of product.
These attempts are nothing but
an attack on the brand and hence
a major risk to the value of the
company.
Brand attack has many ill effects,
the key ones being;
a) Reduces the brand value,
customer’s conidence,
market share and proitability
of a company.
b) The brand attacker, who
supplies a duplicate or
counterfeit product, does not
pay any taxes. It is a loss to
the collection of taxes for
various governments.
c) There are reports in the
press mentioning that proits
from suchil legal activities
are going to terrorists and
banned organisations.
d) Counterfeiting also sometimes
results in the unfortunate loss
of human lives.
Risk to the Brand must be
taken with all seriousness
The Government of India is
doing its best in developing
suitable laws, educating police
force and judiciary to deal with
litigation arising out of brand
attack. However, legal process
takes its own time and the
attacks on the brand continue.
As brands are amongst the most
valuable assets of companies,
industry association can play a
vital role in providing effective
information and advising proper
anti-counterfeiting strategies to
their members.
8 www.homai.org

9. Vol. 7, Issue 21 Cover Story
The Holography Times
Well, fi rst off all a trade association is a medium. A way to get in contact
with companies in a certain industry. But also trade associations can
advise their members, and play a role on behalf of their members towards
governments. The ideal situation is when membership to an association is
a guarantee to the quality and origin of a product. In that way, associations
need to check and verify memberships.
Director at Active Intelligent Packaging Industry Association
Importance of industry
association in curbing
counterfeiting
According to Eef de Ferrante,
Director at Active Intelligent
Packaging Industry Association,
Well, irst off all a trade
association is a medium. A way
to get in contact with companies
in a certain industry. But also
trade associations can advise
their members, and play a role on
behalf of their members towards
governments. The ideal situation
is when membership to an
association is a guarantee to the
quality and origin of a product.
In that way, associations need to
check and verify memberships.
Big trade associations such
as FICCI, CII and ASSOCHAM
have discussed and taken up
the ight against the menace of
counterfeit at various forums
highlighting the loss to the brand
owner, government, society and
to consumers. There have been
seminars and meeting with
government for law enforcement.
These are all useful initiatives,
but, it is now imperative that
the work done so far is taken
up to a new level, keeping mind
the fact, that in this ight there is
also a need to continuously look
for new innovative solutions and
approach by each Brand owner/
company.
Proactive steps
Rather than wait and watch and
then a reactionary step in ighting
the menace, the associations
ought to educate their members
- Eef de Ferrante
that Prevention is better than
Cure, and they could consider
taking the undernoted proactive
steps to help their members
protect themselves against the
onslaught of counterfeiting.
1. Educating members about
menace
Association website can play vital
role in educating its members
through their website. For
example, National Electrical
manufacturers Association
(NEMA) , USA has taken the
menace very seriously and
considered anti-counterfeiting
as a matter of public policy and
classiied an special section
on anti-counterfeiting at their
website. http://www.nema.org/
Policy/Anti-Counterfeiting/Pages/
default.aspx. Through this NEMA
have started various services
for its members such as anti-counterfeiting
news, assistance to
members, useful links etc.
In India, FICCI, which is one of
biggest industry associations, is
working on same line and has
recently formed a forum called
Committee Against Smuggling
and Counterfeiting Activities
Destroying Economy (CASCADE)
with an aim to generate awareness
on the impact of these menace
amongst consumers and citizens.
The forum has launched a website
www.icci-cascade.com (see
igure1) which clariies various
issues on counterfeiting. The
website educates its member
and consumer via industry
news, awareness brochure,
and discussion forum. The
www.homai.org 9

10. The Holography Times
Vol. 7, Issue 21
Cover Story
website also updates latest
and articles and best practices
adopted by companies around
the world against counterfeiting.
According to Anil Rajput,
Chairman FICCI CASCADE,
“Counterfeiting and Smuggling
are increasingly becoming a
hugely lucrative business causing
not only a great loss of revenue
to the industry but also posing
a serious threat to the security
of the nation. As a result huge
amount of investments goes in
dealing with anti- social elements
that is neither good for legitimate
industry, for government nor for
consumers. Efforts to counter this
menace needs highest priority and
calls for robust actions from all
stakeholders”.
2. Educating consumers
While educating the member
companies lies under the
responsibility of trade
association, mass consumers can
be educated in similar with the
help of consumer’s organisation /
associations.
3. Assistance to members
in adopting authentication
technologies
Today, there are over 100 product
security technologies (holograms,
digital watermarks, DNA taggants,
security inks, serialisation etc.)
used by manufacturer to combat
counterfeiting. Such solutions
can be applied on the primary
or secondary packaging. For
an individual manufacturing
company, it is challenging to
understand the scope and eficacy
of each of these technologies. The
technology has to be understood,
the right features have to be
identiied, the cost of adopting
the solution has to be looked as
also the logistics affecting the
deployment of the solution all
across the markets that the brand
is present in. Trade association
can provide guidelines to their
members in order to reduce
this burden. For example,
Association such as Organisation
of Pharmaceutical Producers of
India (OPPI) have prepared and
uploaded anti-counterfeiting
Fig1: Screenshot picture of FICCI website
“Efforts to counter this
menace needs highest
priority and calls for
robust actions from all
stakeholders”
10 www.homai.org

11. Vol. 7, Issue 21 Cover Story
The Holography Times
guidelines for their members in
order to help their members in
establishing requirements that
facilitate authentication and
discourage counterfeiting (www.
indiaoppi.com/publication.asp).
Similar guidelines are also being
provided by National Electrical
manufacturers Association
(NEMA), in USA (www.nema.
org/Policy/Anti-Counterfeiting/
Pages/default.aspx) see igure2.
4. Sharing of best practices
against counterfeiting
Trade Association can provide
and update best practices
amongst each other as it is easier
for them to collect information
in comparison with member
individual member companies.
5. Encourage member to
consider brand protection as
CSR
They can ask each member to
report to them and/ or in their
annual reports to share holder,
actions taken by them to mitigate
risk to their brand that will also
protect their consumers. This will
be a good corporate governance
practice and an excellent CSR.
Such reports will strengthen
Trade Association’s case for
stricter law enforcement, as Trade
Association can now irst show
what their members have done
and what they expect in turn from
the law enforcement agencies.
The excellent example set by
GlaxoSmithKline can be seen at
www.gsk.com/responsibility/.
6. Seminar / Exhibitions
The Trade association can arrange
seminars on counterfeiting and
corporate responsibility. The
target audience for this seminar
should be CEOs, Heads of the
companies and Brand Managers.
Alongwith the conference there
can be an exhibition of anti-counter
feiting/anti-piracy
technologies. Trade associations
can take help of authentication
technologies association in this
regard.
Fig2: Screenshot picture of NEMA website
“Trade Association can
provide and update best
practices amongst each
other”
www.homai.org 11

12. The Holography Times
Vol. 7, Issue 21
Cover Story
S.no Name of Trade Association Country Initiative
01. National Electronics Manufacturers Association USA Anti-counterfeiting guidelines issued on their website for
(NEMA) members.
02. Federation of Indian Chambers of Commerce India Portal launched on sensitising consumers against counterfeiting.
03. Organisation of Pharmaceutical Producers of India Anti-Counterfeiting guidelines issued on their website for
India (OPPI) members.
04. Indian Cellular Association India Adopted anauthentication technology on their handsets and
educated the consumers about the same through their website
and mass media campaigns.
05. Silk Mark Organisation of India India Adopted an authentication technology on the products and
educated the consumers about the same through their website
and mass media campaigns.
06. Electronic Retailing Association USA Updating member on counterfeiting news.
07. European Semiconductor Industry Association Belgium Awareness against counterfeit products.
08. International Electro technical Commission Switzerland Anti-Counterfeiting guidelines issued at website for members.
09. International Electronic Manufacturing Initiative Global Investigating possible projects related to counterfeit
(iNEMI) components.
10. Semi-Conductors Industry Association USA The SIA Anti-Counterfeiting Task Force (ACTF) is working on a
variety of fronts to stop counterfeits from entering the market
place.
11. Counterfeit Intelligence Bureau UK Developed the innovative counterfeiting seizure maps, the live
seizure report, the news archive and the case study
database.
Table: Anti-counterfeiting initiative taken by some trade association
7. ISO Standards
The International Standards
Organisation has recently
introduced a new standard, ISO
12931 titled ‘Performance criteria
for authentication solutions
used to combat counterfeiting of
material goods’. This standard
sets out the overall strategya
brand owner should adopt to ight
the menace of counterfeiting.
These days ISO 9001 and ISO
14000 implementation are
widely adopted. Associations
of Industries that are prone to
counterfeiting should take a
lead in helping their members
understand this standard and
also implement this for the
overall beneit of the industry.
As a further initiative, the industry
associations should also build
an environment that respects
intellectual property. Members
should be encouraged to Patent
their innovations so that they are
able to reap the beneits of their
research and development.
In conclusions, it would be
apt to say that an industry
association is formed to serve
the cause of its members at
large and one of the greatest
threats today to any successful
products is the counterfeits and
lookalike products. An industry
association should look within
and decide whether it is doing
all that it can to protect its
members. In case any industry
association feels that it needs
some additional information
and advice, the Hologram
Manufacturers Association of
India will be more than happy to
help in their endeavours to ight
counterfeiting. Please feel free to
write to us at info@homai.org.
and Industries (FICCI)
12 www.homai.org

13. The Holography Times
Vol. 7, Issue 21
ighting counterfeiting
Established in 1926, National Electrical Manufacturers Association
(NEMA), headquarter in Arlington, Virginia is world leading association
of electrical equipment manufacturers. Representing more than 450
members the worldwide annual sales of NEMA-scope products exceed
USD 120 billion. Its mission is “ As the voice for the electrical and
medical imaging industries, NEMA is a pacesetting champion for safety,
innovation, interoperability, environment, and market enhancement
through advocacy, business information, and standards for products,
systems, and technologies.”
IN 2002, Several NEMA member
companies began to recognize
the growing presence of
counterfeitelectrical products
in markets around the world.
These counterfeit products bear
the unauthorizedtrademark of a
genuine electrical manufacturer
and the unauthorized mark of a
certiication or testorganization.
Some of them incorporate
unauthorized, patented technology
of NEMA members.
NEMA’s anti-counterfeiting
program helps its member
companies understand and
exercisetheir intellectual property
rights. Because counterfeiting
is a global problem that affects
certiicationmarks as well as
manufacturer brand names and
trademarks, NEMA includes in
its programsuch certiication
organizations as Underwriters
Laboratories and the Canadian
StandardsAssociation. NEMA
secured the participation
of Canadian and Mexican
tradeorganizations representing
electrical manufacturers and
carries on a dialogue with
European
counterparts as well.
The NEMA Anti-Counterfeiting
Coalition program has three main
components:
Education and training:
This involves developing best
practices to assist members
in protectingtheir intellectual
property and enforcing their
legal rights, including working
with customs and otherlaw
enforcement authorities. It
also requires networking with
manufacturers and other trade
groupsmutually interested in the
counterfeiting problem.
Documenting and publicizing
the problem:
NEMA prepares reports and press
releases for distribution toinform
the public about counterfeit
electrical products.
Public policy advocacy:
Counterfeiting is an
internationally recognized
crime. It has been documented
that counterfeitelectrical
products present substantial
health and safety concerns.
NEMA is an advocate for greater
publicresources devoted to
combatting this crime, keeping
counterfeit goods out of the
marketplace, improving
coordinationamong state and
national governments, and
strengthening law enforcement
programs.
For more visit www.nema.org
Effective Efforts
Figure : Ad campaign by NEMA
www.homai.org 13

14. The Holography Times
Vol. 7, Issue 21
Industry Updates
Global Patents - Authentication
Publication Title Int. Application Applicant / Inventor
DD.MM.YYYY Class Number
13.03.2013 2567270 – Otpical authentication GO2B 5/18 11722750 Hologram industries
component and method of fabricating
said component
Brief Abstract: According to one aspect, the invention relates to an optical authentication component visible in relection
comprising an etched structure (23) on a support (20) of index n0, a thin layer (60) of a dielectric material of optical index ni
different from n0 deposited on said structure (23), a layer (50) of a material of index n2 close to n0 encapsulating the structure
(23) coated with the thin layer (60). The structure (23) exhibits a irst pattern (22) modulated by a second pattern, the irst
pattern (22) being a bas-relief comprising a set of facets (24) whose shapes are determined so as to simulate a relief image of
a relief object (10), and the second pattern (26) being a periodic grating determined so as to modulate the irst pattern (22) in
order to produce, after deposition of the thin layer (60) and encapsulation of said structure (23), a irst colour according to a
irst orientation of observation and a second different colour according to a second orientation of observation obtained by an
azimuthal rotation of the component.
07.03.2013 WO/2013/030586- HOLOGRAM G03H 1/04 PCT/GB2012/052138 The secretary of state
for business, innovation
skills of her majesty’s
britannic government
Brief Abstract: A substrate includes a diffracting structure providing a hologram (20, 6). The diffracting structure encodes a
holographic image so that thatholographic image is produced in response to reference light being incident on a major surface
of the substrate at an angle of incidence with respect to the said major surface of the substrate, wherein the angle of incidence
is no more than 20°.
14.03.2013 WO/2013/034603 - method and G07D 7/12 PCT/EP2012/067336 Bundesdruckerei gmbh
arrangement for verifying a security
document having a security feature in
the form of a luorescent printing
element and use of such an
arrangement
Brief Abstract: The invention relates to a method and an arrangement for verifying a security document having a security
feature in the form of at least one pigment-like conversion phosphor which can be excited in a irst wavelength range of
electromagnetic radiation to emit electromagnetic radiation in a second wavelength range, wherein the irst and the second
wavelength ranges lie in the visible spectral range. The arrangement comprises a freely programmable mobile telephone having
a light source for irradiating a check region of the security document with visible light in a irst wavelength range and have a
photosensor for picking up visible light. The mobile telephone is conigured to compare the radiation emitted by the conversion
phosphor in the second wavelength range and picked up by the photosensor with predeined data and to signal correspondence.
14.03.2013 WO/2013/033742 - method for B41M 3/10 PCT/AT2012/050125 Durst phototechnik
increasing the counterfeit protection for digital technology
an article gmbh
Brief Abstract: The invention relates to a method for increasing the counterfeit protection for an article having a latent security
feature, which article contains a substrate having at least one absorbent surface having a irst and a second area, wherein the
irst area contains printing based on a irst printing scheme and optionally the second area contains printing based on a second
printing scheme and the areas, if necessary, are handled on the basis of a method of handling, wherein the irst area does not
differ visually from the second area, which means that the security feature does not appear, wherein the irst area differs from
the second area such that when a liquid is put onto the areas the irst area differs visually from the second area even without a
chemical reaction, which means that the latent security feature appears so as to be visible to the eye and, as the evaporation of
the liquid increases, the visual differences become increasingly smaller until the two areas no longer differ visually from one
another, which means that the latent security feature becomes invisible again.
14 www.homai.org

15. The Holography Times
Vol. 7, Issue 21
Industry Updates
Upcoming Events
Date Event Name / Place / Website
May 07-08 Asian Packaging Summit
Singapore
www.asiapackagingsummit.com
May 21-23 Security Document World (SDW) 2013
Queen Elizabeth II Conference Centre, London, UK
www.sdw2012.com
June 03-05 4th Tax Stamp Forum
Austria Trend Hotel Savoyen, Vienna, Austria,
www.taxstampforum.com
June 04-06 Total Processing Packaging Exhibition
NEC, Birmingham, UK
www.totalexhibition.com
June 21-23 Print Expo 2013
Chennai Trade Centre, Chennai, India
www.intelexpo.com
July 05-08 Pack Plus South 2012
Hitex International Exhibition Centre, Hyderabad, India,
www.packplussouth.in
July 08-10 2nd Latin American High Security Printing Conference
Bogota, Colombia
www.cross-conferences.com
August 28-30 Pack Print International 2013
Bangkok International Trade Exhibition Centre,
Bangkok, Thailand, www.pack-print.de
August 30-September 2 IPEX India 2013
Bombay Exhibition Centre, Goregaon (E), Mumbai
www.ipexindia.com
September 24-27 Label Expo Europe 2013
Brussels Expo, Belgium
www.labelexpo-europe.com
October 06-09 Pack Plus 2013
India Expo Centre, Greater Noida, New Delhi NCR, India
www.packplus.in
November 7-9 Holography 2013
The holography Conference
Delhi, India 7-9 November 2013
December 03-06 Label Expo Asia 2013
Shanghai
www.labelexpo-asia.com
About HoMAI
The Hologram Manufacturers
Association of India (HoMAI) is
the world’s 2nd and Asia only
association representing hologram
industry.
PUBLISHED BY
Hologram Manufacturer Association of India
(HoMAI)
EDITORIAL TEAM
Issue Editor : C S Jeena
Advisor : Mr. Pradip H Shroff
Mr. Manoj Kochar
Consultant : Mr. Sanjiv Singh
PR Mantra
sanjiv@prmantra.com
Designed by : EYEDEA Advertising
1250/13, Govindpuri,
Kalkaji, New Delhi-19
(India)
eyedeaadvertising@gmail.com
Printed by : Om Offset
T-19,
Okhla Industrial Area
Phase-II, New Delhi-20
(India)
The Holography Times is a quarterly
newsletter published by HOMAI with an aim
to provide latest developments, research,
articles, patents and industry news to a wide
audience related to Holography in Indian
and World.
The editorial team welcomes your news,
contributions and comments. Please send
your product updates, press releases,
conference announcements or other
contributions to HoMAI:
21-Ground Floor, Devika Tower 6
Nehru Place, New Delhi 110019, India
Telfax: +91 (11) 41617369
Email: info@homai.org,
Website: www.homai.org
Disclaimer:
The data used here are from various
published and electronically available
primary and secondary sources. Despite
due diligence the source data may contain
occasional errors. In such instances, HoMAI
would not be responsible for such errors.
Cover: Cover graphics displays the role
of various trade association taking
proactive steps to ight counterfeiting.
www.homai.org 15

16. The Holography Times
Vol. 7, Issue 21
16 www.homai.org