19. Beginning Middle 1 Middle 2 End
Statistic Concept Concept Resume
Call for
Concept Example Thought
action
I
llu
Problem Thought str
at
ion
Idea Idea
Example
22. THE HEADER IS USUALLY SET IN ALL CAPS, IT
IS QUITE LONG BUT STILL KINDA POINTLESS ✧ Client
Logo
Data set 1 Data set 2 Data set 3
These aren’t comments for the chart
•Here are some text with bullets with is supposedly related to the
chart on the left but is actually has to do with a completely different
100 96 70 topic
70 •The chart has nothing to do with the header, it was put there
because it didn’t fit on a previous slide
63 •The text is set in a very small font but some words are set in bold,
italics, or sometimes both
•Underlining is also quite popular
75 55 52.5 •And like all of the above wasn’t enough, some colors are thrown in
as well
•Sometimes adding color is making the text illegible, but hey! It’s fun.
55
43 53
40 These are comments for the chart
50 35
•Or al lest so you might think judging by the header — but actually
this is an answer to a question you might ask
34 •We wouldn’t mind the question because we’ve researched it
26
•Even though the answer is not getting us anywhere near our goals
22 we just want to have it here… well, because we have it
21
25 17.5 •We are also adding some more charts — there’s some space left
17 •And nothing occupies space better than a fine chart
12 11 12 12
7% 8% 20% 10% 2007
5 8% 12% 25% 2008
35% 19%
0 0 10% 2009
2007 2008 2009 2010 2011 2012 12% 2010
11% 8% 29% 24% 2011
15% 18%
Here you can find lots of comments about the sources, assumptions and calculations methods 29% 2012
set in really small font. I know, it’s crazy, but what if somebody wants to check the data?!
12/01/2011 The Global Consulting Group ZWS Beta working
group materials
12
38. 1
Структура
2
Слайды Подача
3
Измените мир Оставьте главное Смотрите в глаза
Создайте историю Говорите картинками Будьте честнее
Найдите конфликт Инвестируйте в дизайн
Не теряйте общей картины Не занимайтесь украшательством
