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The Glitch | Credentials | 2015-16

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Take a look at some of the most disruptive, innovative & successful campaigns by The Glitch

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The Glitch | Credentials | 2015-16

  1. 1. HI, WE ARE THE GLITCH
  2. 2. WHAT CAN WE OFFER? BEHIND EVERY SCREEN IS A PERSON AND EVERYTHING WE DO IS FOR PEOPLE. REAL PEOPLE STARING AT A SCREEN TRYING TO FIND SOMETHING, BUY SOMETHING, SAY SOMETHING OR CONNECT WITH SOMEONE. THIS IS WHERE WE COME IN. WE MARRY STRATEGY WITH TECHNOLOGY TO TELL STORIES. STORIES THAT YOU WANT TO SEE, THAT YOU WANT TO READ, THAT YOU CAN FEEL AND STORIES THAT YOU CAN SHARE.
  3. 3. CLIENT LIST WE CATER TO OVER 45 BRANDS ACROSS CATEGORIES LIKE FOOD,FASHION, BEAUTY,FMCG, SPORT, HOSPITALITY & MORE
  4. 4. CLIENT LIST WE CATER TO OVER 45 BRANDS ACROSS CATEGORIES LIKE FOOD,FASHION, BEAUTY,FMCG, SPORT, HOSPITALITY & MORE
  5. 5. CREATIVE + CONTENT EXPERIENCES + TECHNOLOGY STRATEGY + PLANNING MARKETING, BRAND &
 COMMUNICATION STRATEGY RESEARCH +INSIGHTS E-COMMERCE STRATEGY SEARCH & SOCIAL MARKETING INTEGRATED MARKETING
 CAMPAIGNS BIG IDEA PLATFORM DEVELOPMENT MULTI CHANNEL CONTENT
 DEVELOPMENT DIGITAL PRODUCTS MOBILE, TABLET, WEB 
 +EMERGING PLATFORMS EXPERIENCE
 +USER DESIGNS INTERACTIVE INSTALLATIONS OUR CAPABILITIES
  6. 6. OUR OTHER OFFERINGS
  7. 7. Why Sw!tch Because sometimes the answer is just in front of you!! We help identify brand, consumer and category insights and through our propriety tool identify a clear approach for the brand BRANDSTHAT HAVESW!TCHED
  8. 8. THINK TANK A TEAM OF PLANNERS, STRategiSTS, THINKERS THAT HELP SOLVE YOUR MARKETING & BUSINESS PROBLEMS LAUNCHING A NEW PRODUCT? ENTERING A CLUTTRED MARKET SPACE? NEED TO MOVE AWAY FROM TALKING JUST ABOUT PRICING? LAUNCHING A LUXURY BRAND NO ONE KNOWS OF? HOW IT WORKS? YOU DEFINE YOUR BUSINESS PROBLEM, WE HELP RESOLVE IT THROUGH CREATIVE THINKING AND EXECUTION, BACKED BY RESEARCH AND ANALYSTICS. TRYING TO FIGURE THE BEST WAY TO ECOM?
  9. 9. WarRoom The most successful marriage of creative strategy with Media planning, that can drive conversations to support Sales, events, occasions or ORM How it works? The command centre is led by creative media & Analytical leads that create real time creative solutions and steer them to the desired result
  10. 10. A FEW EXCITING CAMPAIGNS
  11. 11. LAKMÉ MAKE UP PRO MOBILE APP OBJECTIVE: Build real time make up trials, that showcase the extensive range and lead directly to ecom The Results: 1 MILLION DOWNLOAD IN 5 MONTHS The Execution: India’s first real time Make up App
  12. 12. LAKMÉ CREATIVES
  13. 13. LAKMÉ FASHION WEEK COMMAND CENTER Challenge: Get people to talk about make-up at a fashion led event Reach audiences beyond those attending the event The Strategy: Set up a Command Center for real time conversation building and intuitive media buying The Results: 2.2x impressions YoY 40M+ impressions 2x average engagement on Twitter +500 BPS in Top of Mind awareness
  14. 14. LAKMÉ CREATIVES
  15. 15. MENTOS MENTOS IS NOW BIGGER & BETTER Challenge: FOCUS HAD TO BE MOVED AWAY FROM THE PRICE INCREASE TO HOW MENTOS WAS NOW BIGGER BETTER AND SOFTER The Strategy: EXTEND THE ATL COMMUNICATION WITH AN ENGAGEMENT DRIVEN DIGITAL CONVERSATION
  16. 16. EXTENDING FRESH BREATH OBJECTIVE CENTRE FRESH’S NEW APPROACH WAS TO FOCUS ON FRESH BREATH OUR CAMPAIGN OBJECTIVE WAS TO CREATE PRE BUZZ BEFORE THE TVC THE EXECUTION WHILE THE MAIN TVC WAS ABOUT HOW FRESH BREATH CAN FRESHEN UP ANY SITUATIONS. WE QUIKED IT UP BY CREATING A CHARACTER THAT WENT LOOKING FOR THIS GUSH OF FRESH BREATH THROUGH POPULAR SCENARIOS FROM FILM AND CELEBRITY The Results: CAMPAIGN IN MOTION CENTRE FRESH
  17. 17. CENTRE FRESH CREATIVES
  18. 18. CORNETTO OWNING VALENTINES DAY Challenge: VALENTINES DAY FOR THE CORNETTO TG (YOUNG COLLEGE GOERS) BECAME ALL ABOUT SENDING TEXTS, CARDS AND FLOWERS, OUR BRIEF WAS TO OWN VALENTINES DAY The Strategy: LOOKED AT POP CULTURE AND BUILT AND IMPACTFUL PROPERTY THAT DEMANDED HIGH ENGAGEMENT The Results: VOTED AS ONE OF THE BEST VALENTINES DAY CAMPAIGNS IN THE WORLD
  19. 19. KURKURE A SPIN ON ALL THE SWEET TALK DURING DIWALI OBJECTIVE: DIWALI IS ALL ABOUT SWEETS AND HOW DIWALI IS ABOUT AN OVERLOAD OF SWEETNESS, HOW CAN A SAVOURY SNACK BREAK THE CLUTTER AND STAND OUT The EXECUTION: #WHYSOSWEET CREATED FAMILIAR MOMENTS OF EXTRA SWEETNESS DISPLAYED BY OUR FRIENDS AND RELATIVES The Results: 39.9 MILLION IMPRESSIONS
  20. 20. KURKURE A SPIN ON ALL THE SWEET TALK DURING DIWALI
  21. 21. PEARS MOTHER’S DAY OBJECTIVE: CREATE AN EMOTIONAL REALISATION OF LOVE BETWEEN A MOM AND HER DAUGHTER The Results: 18K SHARES 29% ORGANIC VIEWS ON YT 43% ORGANIC VIEWS ON FACEBOOK YT ALGORITHM PICKED IT AS ONE OF THE TOP MOTHER’S DAY CAMPAIGNS OF 2015
  22. 22. MUMBAI CITY FC BRAND BUILDING OBJECTIVE BUILD BRAND MUMBAI CITY FC The Strategy: THE HEART OF MUMBAI, IT’S PEOPLE AND IT’S LIFE LINE WERE AT THE CORE OF WHAT WE BUILT The DELIVERABLES: LOGO, BRAND GUIDELINES, BRAND BOOK, CREATIVE STRATEGY, JERSEY, STADIUM LOOK
  23. 23. MUMBAI CITY FC WEBSITE http://www.mumbaicityfc.com/
  24. 24. FLIPKART BREAKING CONSUMER BARRIERS Challenge: BUILD CAMPAIGN THAT TACKLES CONSUMER BARRIERS LIKE 1) DOUBT OF QUICK DELIVERY IN SMALL TOWNS 2) CASH ON DELIVERY ETC The Strategy: TO SHOWCASE THAT YOUR THUMB CAN GIVE YOU ACESS TO A LIFESTYLE ASSUMED ONLY FOW TOWNIES The Results: 12% INCREASE IN MOBILE APP DOWNLOADS
  25. 25. FLIPKART
  26. 26. PONDS CUSTOMISED MUSIC VIDEOONDSMUSIC VIDEO TO SHOWCASE THE NEW PONDS CREAM THAT HELPS YOU CLEAR 10 SKIN AND PIMPLE PROBLEMS TO ACHIEVE CLEAR SKIN THAT MAKES YOU ATTRACTIVE TO CHARMING MEN, WE MADE THE FIRST EVER INTERACTIVE MUSIC VIDEO THAT WAS CUSTOMISED FOR YOU. BEST USE O YOUTUBE BEST USE OF VIDEO IN THIS CAMPAIGN WAS THEREIN REPLICATED ACROSS 6 OTHER COUNTRIES INCLUDING PAKISTAN & BANGLADESH PONDS TRY IT OUT HERE CUSTOMISED MUSIC VIDEO TO SHOWCASE THE NEW PONDS CREAM THAT HELPS YOU CLEAR 10 SKIN AND PIMPLE PROBLEMS TO ACHIEVE CLEAR SKIN THAT MAKES YOU ATTRACTIVE TO CHARMING MEN, WE MADE THE FIRST EVER INTERACTIVE MUSIC VIDEO THAT WAS CUSTOMISED FOR YOU. BEST USE OF YOUTUBE GADGET BEST USE OF VIDEO IN DIGITAL THIS CAMPAIGN WAS THEREIN REPLICATED ACROSS 6 OTHER COUNTRIES INCLUDING PAKISTAN & BANGLADESH TRY IT HERE
  27. 27. LAKMÉ REAL TIME GAMING AND & PRODUCT DISPENSING
  28. 28. WE ARE THE HI, GLITCH AND LOT MORE SUCH CAMPAIGNS WITH OVER 40 AWARDS ACROSS CATEGORIES
  29. 29. Mumbai | Delhi |Bengaluru CHEERS! www.theglitch.in

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