Take a look at some of the most disruptive, innovative & successful campaigns by The Glitch

1. HI, WE ARE
THE GLITCH

3. WHAT
CAN WE
OFFER?
BEHIND EVERY SCREEN IS A PERSON AND EVERYTHING WE DO IS FOR PEOPLE.
REAL PEOPLE STARING AT A SCREEN TRYING TO FIND SOMETHING, BUY
SOMETHING, SAY SOMETHING OR CONNECT WITH SOMEONE. THIS IS WHERE WE
COME IN.
WE MARRY STRATEGY WITH TECHNOLOGY TO TELL STORIES. STORIES THAT YOU
WANT TO SEE, THAT YOU WANT TO READ, THAT YOU CAN FEEL AND STORIES THAT
YOU CAN SHARE.

4. CLIENT LIST
WE CATER TO OVER 45 BRANDS ACROSS
CATEGORIES LIKE FOOD,FASHION, BEAUTY,FMCG,
SPORT, HOSPITALITY & MORE

5. CLIENT LIST
WE CATER TO OVER 45 BRANDS ACROSS
CATEGORIES LIKE FOOD,FASHION, BEAUTY,FMCG,
SPORT, HOSPITALITY & MORE

6. CREATIVE +
CONTENT
EXPERIENCES +
TECHNOLOGY
STRATEGY +
PLANNING
MARKETING, BRAND &
COMMUNICATION STRATEGY
RESEARCH +INSIGHTS
E-COMMERCE STRATEGY
SEARCH & SOCIAL MARKETING
INTEGRATED MARKETING
CAMPAIGNS
BIG IDEA PLATFORM DEVELOPMENT
MULTI CHANNEL CONTENT
DEVELOPMENT
DIGITAL PRODUCTS
MOBILE, TABLET, WEB
+EMERGING PLATFORMS
EXPERIENCE
+USER DESIGNS
INTERACTIVE INSTALLATIONS
OUR CAPABILITIES

7. OUR
OTHER
OFFERINGS

9. Why Sw!tch
Because sometimes the
answer is just in front of
you!! We help identify brand,
consumer and category
insights and through our
propriety tool identify a
clear approach for the
brand
BRANDSTHAT
HAVESW!TCHED

11. THINK TANK A TEAM OF PLANNERS, STRategiSTS,
THINKERS THAT HELP SOLVE YOUR
MARKETING & BUSINESS PROBLEMS
LAUNCHING A NEW
PRODUCT?
ENTERING A
CLUTTRED MARKET
SPACE?
NEED TO MOVE
AWAY FROM
TALKING JUST
ABOUT PRICING?
LAUNCHING A
LUXURY BRAND NO
ONE KNOWS OF?
HOW IT WORKS?
YOU DEFINE YOUR BUSINESS
PROBLEM, WE HELP RESOLVE IT
THROUGH CREATIVE THINKING
AND EXECUTION, BACKED BY
RESEARCH AND ANALYSTICS.
TRYING TO FIGURE
THE BEST WAY TO
ECOM?

12. WarRoom
The most successful marriage
of creative strategy with
Media planning, that can
drive conversations to
support Sales, events,
occasions or ORM
How it works?
The command centre is led by
creative media & Analytical
leads that create real time
creative solutions and steer
them to the desired result

13. A FEW
EXCITING
CAMPAIGNS

14. LAKMÉ
MAKE UP PRO MOBILE APP
OBJECTIVE:
Build real time make up trials,
that showcase the extensive range
and lead directly to ecom
The Results:
1 MILLION DOWNLOAD IN 5 MONTHS
The Execution:
India’s first real time Make up App

15. LAKMÉ
CREATIVES

16. LAKMÉ
FASHION WEEK
COMMAND CENTER
Challenge:
Get people to talk about make-up
at a fashion led event
Reach audiences beyond those
attending the event
The Strategy:
Set up a Command Center for real
time conversation building and
intuitive media buying
The Results:
2.2x impressions YoY
40M+ impressions
2x average engagement on Twitter
+500 BPS in Top of Mind awareness

17. LAKMÉ
CREATIVES

18. MENTOS
MENTOS IS NOW BIGGER & BETTER
Challenge:
FOCUS HAD TO BE MOVED AWAY FROM
THE PRICE INCREASE TO HOW MENTOS
WAS NOW BIGGER BETTER AND SOFTER
The Strategy:
EXTEND THE ATL COMMUNICATION WITH
AN ENGAGEMENT DRIVEN DIGITAL
CONVERSATION

19. EXTENDING FRESH BREATH
OBJECTIVE
CENTRE FRESH’S NEW APPROACH WAS
TO FOCUS ON FRESH BREATH OUR
CAMPAIGN OBJECTIVE WAS TO CREATE
PRE BUZZ BEFORE THE TVC
THE EXECUTION
WHILE THE MAIN TVC WAS ABOUT HOW
FRESH BREATH CAN FRESHEN UP ANY
SITUATIONS. WE QUIKED IT UP BY
CREATING A CHARACTER THAT WENT
LOOKING FOR THIS GUSH OF FRESH
BREATH THROUGH POPULAR SCENARIOS
FROM FILM AND CELEBRITY
The Results:
CAMPAIGN IN MOTION
CENTRE FRESH

20. CENTRE FRESH
CREATIVES

21. CORNETTO
OWNING VALENTINES DAY
Challenge:
VALENTINES DAY FOR THE CORNETTO TG
(YOUNG COLLEGE GOERS) BECAME ALL
ABOUT SENDING TEXTS, CARDS AND
FLOWERS, OUR BRIEF WAS TO OWN
VALENTINES DAY
The Strategy:
LOOKED AT POP CULTURE AND BUILT AND
IMPACTFUL PROPERTY THAT DEMANDED
HIGH ENGAGEMENT
The Results:
VOTED AS ONE OF THE BEST VALENTINES
DAY CAMPAIGNS IN THE WORLD

22. KURKURE
A SPIN ON ALL THE SWEET TALK DURING DIWALI
OBJECTIVE:
DIWALI IS ALL ABOUT SWEETS AND
HOW DIWALI IS ABOUT AN OVERLOAD OF
SWEETNESS, HOW CAN A SAVOURY
SNACK BREAK THE CLUTTER AND STAND
OUT
The EXECUTION:
#WHYSOSWEET
CREATED FAMILIAR MOMENTS OF EXTRA
SWEETNESS DISPLAYED BY OUR FRIENDS
AND RELATIVES
The Results:
39.9 MILLION IMPRESSIONS

23. KURKURE
A SPIN ON ALL THE SWEET
TALK DURING DIWALI

24. PEARS
MOTHER’S DAY
OBJECTIVE:
CREATE AN EMOTIONAL REALISATION OF
LOVE BETWEEN A MOM AND HER
DAUGHTER
The Results:
18K SHARES
29% ORGANIC VIEWS ON YT
43% ORGANIC VIEWS ON FACEBOOK
YT ALGORITHM PICKED IT AS ONE OF
THE TOP MOTHER’S DAY CAMPAIGNS OF
2015

25. MUMBAI CITY FC
BRAND BUILDING
OBJECTIVE
BUILD BRAND MUMBAI CITY FC
The Strategy:
THE HEART OF MUMBAI, IT’S PEOPLE AND
IT’S LIFE LINE WERE AT THE CORE OF
WHAT WE BUILT
The DELIVERABLES:
LOGO, BRAND GUIDELINES, BRAND BOOK,
CREATIVE STRATEGY, JERSEY, STADIUM
LOOK

26. MUMBAI CITY FC
WEBSITE http://www.mumbaicityfc.com/

27. FLIPKART
BREAKING CONSUMER BARRIERS
Challenge:
BUILD CAMPAIGN THAT TACKLES
CONSUMER BARRIERS LIKE 1) DOUBT OF
QUICK DELIVERY IN SMALL TOWNS 2)
CASH ON DELIVERY ETC
The Strategy:
TO SHOWCASE THAT YOUR THUMB CAN
GIVE YOU ACESS TO A LIFESTYLE
ASSUMED ONLY FOW TOWNIES
The Results:
12% INCREASE IN MOBILE APP
DOWNLOADS

28. FLIPKART

29. PONDS
CUSTOMISED MUSIC VIDEOONDSMUSIC VIDEO
TO SHOWCASE THE NEW PONDS CREAM THAT HELPS YOU
CLEAR 10 SKIN AND PIMPLE PROBLEMS TO ACHIEVE CLEAR
SKIN THAT MAKES YOU ATTRACTIVE TO CHARMING MEN,
WE MADE THE FIRST EVER INTERACTIVE MUSIC VIDEO THAT
WAS CUSTOMISED FOR YOU.
BEST USE O
YOUTUBE
BEST USE OF
VIDEO IN
THIS CAMPAIGN WAS THEREIN REPLICATED ACROSS 6
OTHER COUNTRIES INCLUDING PAKISTAN & BANGLADESH
PONDS
TRY IT OUT HERE
CUSTOMISED MUSIC VIDEO
TO SHOWCASE THE NEW PONDS CREAM THAT HELPS YOU
CLEAR 10 SKIN AND PIMPLE PROBLEMS TO ACHIEVE CLEAR
SKIN THAT MAKES YOU ATTRACTIVE TO CHARMING MEN,
WE MADE THE FIRST EVER INTERACTIVE MUSIC VIDEO THAT
WAS CUSTOMISED FOR YOU.
BEST USE OF
YOUTUBE
GADGET
BEST USE OF
VIDEO IN
DIGITAL
THIS CAMPAIGN WAS THEREIN REPLICATED ACROSS 6
OTHER COUNTRIES INCLUDING PAKISTAN & BANGLADESH
TRY IT HERE

30. LAKMÉ
REAL TIME GAMING AND & PRODUCT DISPENSING

31. WE ARE
THE
HI,
GLITCH
AND LOT MORE SUCH
CAMPAIGNS
WITH OVER
40 AWARDS
ACROSS
CATEGORIES

32. Mumbai | Delhi |Bengaluru
CHEERS!
www.theglitch.in