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Behindeveryscreen
isaperson
Realpeoplestaringatascreentryingto
findsomething,buysomething,say
somethingorconnectwithsomeone
Intheend
nearlyeverythingw...
Scream
outloud
Thatfuelsthesescreens
withyouraudience
&letsyouengage
we’llensureyour
brandmessagewill
notjuststandout
BUT
...
AtTherighttime
TheRightPeople
Talkingto
and on the right screen
Here’s where we come in
speaking of the right screen,
Apps
Brand
Strategy
Branded
Content
Entertainment
strategy
TEch .
In...
we offer
ACROSS SCREENS
Across Categories
ACROSS SCREENS
AutoMobile Beauty Male Grooming
Corporate Eye Wear
Fashion
Home Needs Hospitality
Across Categories
ACROSS SCREENS
Sport Beauty Male Grooming
Corporate Eye Wear
Fashion
Home Needs Hospitality
Across Categories
ACROSS SCREENS
Media
Food & Beverages
RetailEntertainment
Telecom
AFew
Campaigns
MEntos
Using, search terms & ongoing
conversations to take over and
“interrupt”
Mentos is now
bigger better softer
mentos ...
MEntos
Using, search terms & ongoing
conversations to take over and
“interrupt”
Mentos is now
bigger better softer
mentos ...
MEntos
mentos interrupts the chicken
Flipkart
dothumbthing Target Tier 2/3 cities
where mobile was the
only screen
+
battle barriers like
“online payment”
“imm...
Ponds
10things
iloveaboutyou
Ponds
10things
iloveaboutyou
byhavingcharmingandgoodlookingguys
serenadethem.weletthemcreatepersonalized
videos basedonase...
lakme
lfwcommandcenter
be the first to let them know
when it happens, as it happens!
Lakme fashion week
always generates a...
lakme
lfwcommandcenter
set up a
command
center
monitor news realtime
+
communicate with fans
realtime
+
track celebrities ...
lakme
lfwcommandcenter
18 ml
trend
impressions
& we trended, in style!
lakme
bridalstylist
a stylist who will be with
them all the way to their wedding
what does every
bride in india want?
lakme
bridalstylist
india's first bridal styling
destination with customized
guidance for brides to be
to enable this, we
...
lakme
bridalstylist
the mediums used mobile
app website
lakme
bridalstylist
the mediums used
mobile
app website
Lakmé:
the brand
FROM THE prepping ofthe skin
to completing finalthe
look
a-zLakme
TheMakeUpPro
Lakmé Makeup Pro APP
try out buy
1
match
2 3
makeup Swatches
can be tried out on
the face. Realtime!
match the makeup
to y...
the app camera
becomes the mirror
1 Lakmé Makeup Pro APP
how it works
2
try on makeup & select
the right shade
according t...
Lakme Makeup Pro APP
the pro features
Try on makeup in real-time
and on your own photo
Over 100 real-life
cosmetics shades...
Lakmé Makeup Pro APP
why it works
3
pay-off of the lakme products
by virtually trying them
first mover
advantage
1
no real...
Vaseline
RepositiontheVaselineLipbalm
source:MillwardBrown
how do you make people aware
of this problem and get them
involved in providing a solution?
open defecation
is a big probl...
get them to personally experience the
difficulties & thereby educate them
about the dangers of open defecation
domex
#toil...
once we got them to understand this
problem through our interactive, user
controlled website... they were more than
willin...
the result
1.2 mins
avg per visitor
168k +
unique visitors
domex
#toiletForBabli
...but we got their
hearts to beat as one
Mumbai is a hot mess of
different cultures,
religions, languages
and 20 million ...
mumbai city FC
Socialcontentstrategy
tone of voice
20 million hearts
one heart beat
design language
strong ,passionate and...
mumbai city FC
Socialcontentstrategy
the result
27.9 k
followers on
twitter
421,286
facebook likes
Cornetto
CupidityCallCenter
We asked people
to send in their
valentine’s day
messages
and we turned
them into songs
3698
Cornetto
CupidityCallCenter
Total videos recorded:
4533
Total entries
Voted as One of the best Valentines day campaig...
talk to them in the
language of cricket and
add a hint of lays to it!
how does a brand
reach out to a
nation that is
crick...
Every important event (Six, Helicopter
Shot, Clean Bowled, Hook) during Indian
Cricket Team's match at the World
Cup was L...
lays
#TastekaGame
the result
3rd highest
audience engagement
on twitter
brand based
trend in india
only
caprese
#who’sthatgirl
and we needed to create a
hype around it without really
revealing the new face...
Alia bhatt was
th...
caprese
#who’sthatgirl
we gave our audience
cleverly crafted visual & factual
clues and asked them to guess
#who’s that gi...
the result
1091
instagram
followers
2168
twitter followers
& we started from scratch
PR
coveragehttp://lighthouseinsights....
we ask our fans to tell us the
lengths they would go to, to
avoid unwanted people who
come between them & cricket
lays
#Ta...
10 entries every hour were asked
to upload videos explaining their
plays using the packet of Lay's.
but how do we keep
the...
the result
370+
unique video entries
lays
#TastekaGame
Nano
How do you break the
misconception that Nano is not a
suitable car for long drives?
drivewithMtv
Nano
drivewithMtv
By putting 16
socially active
users on a road trip
across the country
for 20 days
every move was documen...
Nano
drivewithMtv
One of the best Social Media Campaigns of 2012
5 Million Website Visits
93,291 Tweets
500 likes on Insta...
diesel
FacebookFlashmob
When 500 peoplechange their relationship status at the same time,
conversations begin
diesel
FacebookFlashmob
the audience is led to a unique
website where discount coupons
and invites for the BIG Sale are
pr...
Theflavorof
How do you make a film about a
mute guy sound interesting?
WeleftBarfilooseinthehandsofviewer.Theviewer
couldcommandhimto doanythingbytypingintheaction
andbarfiwouldperform
Barfi
Th...
Zoiro
Weaskedtheinternettokeepamaninhis
underwearfor24hours,andboydidwesucceed.
Nearly50,000newlikesonfacebook,andOver
9Li...
vaseline
ImagineifyoucouldgobackintimetoseehowAxe
Bodywash haschangedthehistoryofmankind
Axe
Wegavetheaudiencejustthat-AYo...
BRANDED
CONTENT
Boasting of an impressive line-up of
artists, fans were in for a treat as
each episode featured one renowned
artist who wa...
MTV CycloWars -
The only cycling
reality show in
India!
4Participants.4Challenges.4Cycles.1City.
MTVandFirefoxpresentthebi...
Imagine if you could
match even your phone
to your clothes?
Ourseriesof4video,eachhighlightingoneofthefourcoloursoftheNoki...
Tech
Innovations
55 DSL
WhatdoesAGunthat
canbeTriggered
overTwitterdo?
Tweet Gun
One of the most interesting twitter Campaigns of 2012
Wewi...
Just turn the lights off
Howdoyoutakeascarymovieandmakeitscarier?
Ragini MMs 2
A website that works
only in the dark
WhenChannelVopenedtheirnew-
AGECAFEINDELHI,THEYAPPROACHED
USFORNEWMEDIASOLUTIONS
Channel v
V Spot cafe
InteractiveMenu
Int...
Murder 3
AR App
Wealsowinawards
Over24Awardsacross
categories
BestSocialCampaignoftheYear
DigitalInnovationoftheyear
Including
YahooBigCha...
ThankYou!
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The Glitch - Credentials

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The Glitch - Credentials

  1. 1. Behindeveryscreen isaperson
  2. 2. Realpeoplestaringatascreentryingto findsomething,buysomething,say somethingorconnectwithsomeone Intheend nearlyeverythingwedo isforpeople
  3. 3. Scream outloud Thatfuelsthesescreens withyouraudience &letsyouengage we’llensureyour brandmessagewill notjuststandout BUT Wecreatecontent
  4. 4. AtTherighttime TheRightPeople Talkingto
  5. 5. and on the right screen
  6. 6. Here’s where we come in speaking of the right screen, Apps Brand Strategy Branded Content Entertainment strategy TEch . Innovations
  7. 7. we offer ACROSS SCREENS
  8. 8. Across Categories ACROSS SCREENS AutoMobile Beauty Male Grooming Corporate Eye Wear Fashion Home Needs Hospitality
  9. 9. Across Categories ACROSS SCREENS Sport Beauty Male Grooming Corporate Eye Wear Fashion Home Needs Hospitality
  10. 10. Across Categories ACROSS SCREENS Media Food & Beverages RetailEntertainment Telecom
  11. 11. AFew Campaigns
  12. 12. MEntos Using, search terms & ongoing conversations to take over and “interrupt” Mentos is now bigger better softer mentos interrupts the chicken
  13. 13. MEntos Using, search terms & ongoing conversations to take over and “interrupt” Mentos is now bigger better softer mentos interrupts the chicken
  14. 14. MEntos mentos interrupts the chicken
  15. 15. Flipkart dothumbthing Target Tier 2/3 cities where mobile was the only screen + battle barriers like “online payment” “immediate delivery” etc
  16. 16. Ponds 10things iloveaboutyou
  17. 17. Ponds 10things iloveaboutyou byhavingcharmingandgoodlookingguys serenadethem.weletthemcreatepersonalized videos basedonasetof10questions howdoyoumakegirlsfeel confidentaboutthemselves? HighestengagedYTChannelduringcampaignperiod
  18. 18. lakme lfwcommandcenter be the first to let them know when it happens, as it happens! Lakme fashion week always generates a lot of buzz on social media, how do you not have your brand lost amongst it?
  19. 19. lakme lfwcommandcenter set up a command center monitor news realtime + communicate with fans realtime + track celebrities & influencers realtime become the news
  20. 20. lakme lfwcommandcenter 18 ml trend impressions & we trended, in style!
  21. 21. lakme bridalstylist a stylist who will be with them all the way to their wedding what does every bride in india want?
  22. 22. lakme bridalstylist india's first bridal styling destination with customized guidance for brides to be to enable this, we created the perfect destination for every bride to be everything beauty everything fashion everything health and a 24 hour expert access
  23. 23. lakme bridalstylist the mediums used mobile app website
  24. 24. lakme bridalstylist the mediums used mobile app website
  25. 25. Lakmé: the brand FROM THE prepping ofthe skin to completing finalthe look a-zLakme TheMakeUpPro
  26. 26. Lakmé Makeup Pro APP try out buy 1 match 2 3 makeup Swatches can be tried out on the face. Realtime! match the makeup to your exact skin tone. realtime! buy the perfect product. realtime! filling the need gap Lakme TheMakeUpPro
  27. 27. the app camera becomes the mirror 1 Lakmé Makeup Pro APP how it works 2 try on makeup & select the right shade according to your skin tone 3 check both skin & makeup products edit & replicate looks created by experts 4 Lakme TheMakeUpPro
  28. 28. Lakme Makeup Pro APP the pro features Try on makeup in real-time and on your own photo Over 100 real-life cosmetics shades Over 75 Pro Stylist Looks Over 50 Product Recommendations Built-in color blending technology Latest Facial Recognition algorithm Save your favourite looks Supports ‘BUY’ feature across all available Lakmé products Support popular social networks Support sharing options Lakme TheMakeUpPro
  29. 29. Lakmé Makeup Pro APP why it works 3 pay-off of the lakme products by virtually trying them first mover advantage 1 no realtime makeup app in india 2 try & test all products as complete looks before purchasing try it before you buy it the pay-off Lakme TheMakeUpPro
  30. 30. Vaseline RepositiontheVaselineLipbalm source:MillwardBrown
  31. 31. how do you make people aware of this problem and get them involved in providing a solution? open defecation is a big problem in rural india... domex #toiletForBabli
  32. 32. get them to personally experience the difficulties & thereby educate them about the dangers of open defecation domex #toiletForBabli
  33. 33. once we got them to understand this problem through our interactive, user controlled website... they were more than willing to contribute... in kind domex #toiletForBabli
  34. 34. the result 1.2 mins avg per visitor 168k + unique visitors domex #toiletForBabli
  35. 35. ...but we got their hearts to beat as one Mumbai is a hot mess of different cultures, religions, languages and 20 million people... 20 million hearts o ne heart beat mumbai city FC Socialcontentstrategy
  36. 36. mumbai city FC Socialcontentstrategy tone of voice 20 million hearts one heart beat design language strong ,passionate and vibrant with a bit of cheek. Tone of voice - conversational and encouraging debate . Prudent in glory and optimistic in defeat. vivid , edgy , minimalistic and strong Establishing Visual association using brand colors.
  37. 37. mumbai city FC Socialcontentstrategy the result 27.9 k followers on twitter 421,286 facebook likes
  38. 38. Cornetto CupidityCallCenter We asked people to send in their valentine’s day messages and we turned them into songs
  39. 39. 3698 Cornetto CupidityCallCenter Total videos recorded: 4533 Total entries Voted as One of the best Valentines day campaigns of 2014, Globally
  40. 40. talk to them in the language of cricket and add a hint of lays to it! how does a brand reach out to a nation that is cricket crazy? lays #layskeplays
  41. 41. Every important event (Six, Helicopter Shot, Clean Bowled, Hook) during Indian Cricket Team's match at the World Cup was Live tweeted as commentary through the lens of lays bring to the audience live cricket commentary with a slight twist.. the lays twist! Eg: Clean Bowled: When a bowl full of Lay's chips gets over while watching the game.[ [ lays #layskeplays
  42. 42. lays #TastekaGame the result 3rd highest audience engagement on twitter brand based trend in india only
  43. 43. caprese #who’sthatgirl and we needed to create a hype around it without really revealing the new face... Alia bhatt was the new face of Caprese...
  44. 44. caprese #who’sthatgirl we gave our audience cleverly crafted visual & factual clues and asked them to guess #who’s that girl launch a contest around her without giving out her identity! ? ?
  45. 45. the result 1091 instagram followers 2168 twitter followers & we started from scratch PR coveragehttp://lighthouseinsights.in/ caprese-alia-bhatt-launch.html/ caprese #who’sthatgirl
  46. 46. we ask our fans to tell us the lengths they would go to, to avoid unwanted people who come between them & cricket lays #TastekaGame how do we connect with an audience that doesn’t let anything come between them and a world cup match?
  47. 47. 10 entries every hour were asked to upload videos explaining their plays using the packet of Lay's. but how do we keep the fans engaged and interested throughout? 12 lucky winners would win a trip to australia to witness the CWC15 finals lays #TastekaGame
  48. 48. the result 370+ unique video entries lays #TastekaGame
  49. 49. Nano How do you break the misconception that Nano is not a suitable car for long drives? drivewithMtv
  50. 50. Nano drivewithMtv By putting 16 socially active users on a road trip across the country for 20 days every move was documented as videos, pictures and blog posts. They gathered points by the interaction they generated
  51. 51. Nano drivewithMtv One of the best Social Media Campaigns of 2012 5 Million Website Visits 93,291 Tweets 500 likes on Instagram 532,000+FacebookFans 9.2Million-Reach
  52. 52. diesel FacebookFlashmob When 500 peoplechange their relationship status at the same time, conversations begin
  53. 53. diesel FacebookFlashmob the audience is led to a unique website where discount coupons and invites for the BIG Sale are provides in exchange for Facebook mentions One of the best Social Media Campaigns of 2012 Over 35,000 visits to the website & 5000 registrations
  54. 54. Theflavorof How do you make a film about a mute guy sound interesting?
  55. 55. WeleftBarfilooseinthehandsofviewer.Theviewer couldcommandhimto doanythingbytypingintheaction andbarfiwouldperform Barfi Theflavorof 8 lac hits Timespent:Min4.5minutes
  56. 56. Zoiro Weaskedtheinternettokeepamaninhis underwearfor24hours,andboydidwesucceed. Nearly50,000newlikesonfacebook,andOver 9Limpressionsontwitterwithin24hours. SetwetgearedupwiththeirnewFacebook campaign-CruisewithHarleywhere participantsstoodachancetowin8harley davidsonsover8weeks SetWet
  57. 57. vaseline ImagineifyoucouldgobackintimetoseehowAxe Bodywash haschangedthehistoryofmankind Axe Wegavetheaudiencejustthat-AYouTube gadgetchannelwheretheusercouldcontrol thetimemachineusingonlytheshowerknob Lipsdon’tLieaimedtobreaktheimagevaseline heldintheconsumersmindaboutbeinga productfortheoldergeneration. Withbrightvisuals,afunfilmandbunchof youth orientedapps,welandedthemessage justwherewewantedto.
  58. 58. BRANDED CONTENT
  59. 59. Boasting of an impressive line-up of artists, fans were in for a treat as each episode featured one renowned artist who was all set to regale the audience with his vocals
  60. 60. MTV CycloWars - The only cycling reality show in India! 4Participants.4Challenges.4Cycles.1City. MTVandFirefoxpresentthebiggestcycling showdownever.MTVFirefoxCycloWars all of this only on the World Wide web
  61. 61. Imagine if you could match even your phone to your clothes? Ourseriesof4video,eachhighlightingoneofthefourcoloursoftheNokiaAsha501series,gavetheuserfashioninsightsonhowtomatchyourphonetoyourclothes
  62. 62. Tech Innovations
  63. 63. 55 DSL WhatdoesAGunthat canbeTriggered overTwitterdo? Tweet Gun One of the most interesting twitter Campaigns of 2012 WewiredaNerfguntotheInternet, controlleditusingTweetsandwatched puneFlocktoitlikemothsbeforeaflame
  64. 64. Just turn the lights off Howdoyoutakeascarymovieandmakeitscarier? Ragini MMs 2 A website that works only in the dark
  65. 65. WhenChannelVopenedtheirnew- AGECAFEINDELHI,THEYAPPROACHED USFORNEWMEDIASOLUTIONS Channel v V Spot cafe InteractiveMenu InteractivePhoto-booth TouchscreenVictionary Food&BeverageRecommendation
  66. 66. Murder 3 AR App
  67. 67. Wealsowinawards Over24Awardsacross categories BestSocialCampaignoftheYear DigitalInnovationoftheyear Including YahooBigChair PitchYouthMarketingawards Abbys
  68. 68. ThankYou!

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