Presented at Mobile Game Asia 2015 Bangkok Clement Huang, Chief Product Officer, Madhouse Connect with us: http://gmgc.info/en

1. © Madhouse Inc.
ROI-Based Mobile Game Promotion
Clement Huang
Chief Product Officer, Madhouse Inc.
Optimizing from Good to Great

2. ROI-Based Mobile Game Promotion
our mission
to optimize MOBILE marketing investment
and expand INTERNATIONAL market reach for our clients
revenue CAGR
103%
2006-2013
240
employees in
China & India
founded
2006

3. ROI-Based Mobile Game Promotion
What Do We Do?
We provide comprehensive ROI- based mobile
game marketing solutions which allow advertisers to
manage, measure and optimize the entire mobile
user acquisition process.
“
”

4. ROI-Based Mobile Game Promotion
Proven Track Record of Operating
Our clients spent US$ 50+ million to reach users
outside of China by using PerforMad in 2014
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”
$1M ~ $5M
<$1M
2014 Ad Budget

5. ROI-Based Mobile Game Promotion
MAD - Make A Difference
MAD-
ake ifferenceMAD

6. ROI-Based Mobile Game Promotion
The Differentiators - From Good to
Cross Channel
Optimization
ROI
Optimization
Advertiser
Interest Base
Sophisticated
Fraud Detection
Great !

7. ROI-Based Mobile Game Promotion
How Does Work?
Integrate PerforMad tracking code
Get your tracking links and launch your campaigns
Track conversions
ROI-based optimization
01STEP
02STEP
03STEP
04STEP

8. ROI-Based Mobile Game Promotion
Working with 200+ Partners
And
more
…

9. ROI-Based Mobile Game Promotion
ROI Report and Optimization across Channels

10. ROI-Based Mobile Game Promotion
ROI Report and Optimization across Channels

11. ROI-Based Mobile Game Promotion
Top Clients We Are Serving
And more…
We look forward to serving more clients and contributing
to your success in 2015 and beyond.
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”

12. ROI-Based Mobile Game Promotion
In Mad We Trust!
Welcome to Visit Our Booth #5 !