1. TM
FEDO Assessment
The objective of this exercise is to determine where you fit in the
“Evil”, “Flakey”, “Dorky” and “Obnoxious” universe.
evil obnoxious
flakey dorky
product
Take 5 minutes to complete
the next 4 pages.
© Grooplab LLC 2011-2012 1

2. TM
FEDO Assessment
Step 1: On each row, two options are offered. Circle the option which best
describes your preferred approach to a situation. Example, on row 1, select A or B. On row 2,
select B or C, and so on.
A B C D
Explain the emotional Calculate how much
benefits of a decision time or money will take
1 to complete
Calculate how much Brainstorm how many
time or money will take options are possible to
2 to complete complete
Brainstorm how many Research exactly the
options are possible to process to accomplish
3 complete
Explain the emotional Brainstorm how many
benefits of a decision options are possible to
4 complete
Calculate how much Research exactly the
time or money will take process to accomplish
5 to complete
Explain the emotional Research exactly the
benefits of a decision process to accomplish
6
Talkative, cheerful at Calm, quiet, listening to
ease in front of an others
7 audience
Calm, quiet, listening to Thinking about other
others options, losing train of
8 thought
Thinking about other Thinking of the answer,
options, losing train of impatient with others
9 thought
Talkative, cheerful at Thinking about other
ease in front of an options, losing train of
10 audience thought
© Grooplab LLC 2011-2012 2

3. TM
FEDO Assessment
A B C D
Calculate how much Thinking of the answer,
time or money a tasks impatient with others
11 will take to complete
Talkative, cheerful at Thinking of the answer,
12 ease in front of an
audience
impatient with others
Persuasive, well Quantifying, objective
13 informed
Quantifying, objective Impulsive, quick to
14 change mind
Impulsive, quick to Problem solving, patient,
15 change mind tries to make it work
Persuasive, well Impulsive, quick to
16 informed change mind
Quantifying, objective Problem solving, patient,
17 tries to make it work
Persuasive, well Problem solving, patient,
18 informed tries to make it work
Seek buy-in Achieve results
19
Achieve results Seek satisfaction
20
Seek satisfaction Getting it to work
21
Seek buy-in Seek satisfaction
22
Achieve results Getting it to work
23
Seek buy-in Getting it to work
24
© Grooplab LLC 2011-2012 3

4. TM
FEDO Assessment
Step 2: Count the number of columns you circled and write the totals below.
A B C D
Total
Add up A + B + C + D = ___________. It should add up to 24!
Step 3: Transfer the numbers from step 2 into the table below, moving the totals
to the appropriate column. Follow the arrows.
C B D A
Total
Step 4: Plot your numbers from step 3 on the chart below and connect the
dots for a visual image of your traits.
F E D O
12
11
10
9
8
7
6
5
4
3
2
1
0
© Grooplab LLC 2011-2012 4

5. TM
Flakey vs. Evil
Sales Oriented
obnoxious
For Example: product
0 1 2 3 4 5 6 7 8 9 10 11 12
Creatively Oriented
Business Oriented
evil flakey
0 1 2 3 4 5 6 7 8 9 10 11 12
0 1 2 3 4 5 6 7 8 9 10 11 12
0 1 2 3 4 5 6 7 8 9 10 11 12
dorky
Technically Oriented
© Grooplab LLC 2011-2012 5

6. TM
Flakey vs. Evil
Sales Oriented
obnoxious
product
0 1 2 3 4 5 6 7 8 9 10 11 12
Creatively Oriented
Business Oriented
evil flakey
0 1 2 3 4 5 6 7 8 9 10 11 12
0 1 2 3 4 5 6 7 8 9 10 11 12
0 1 2 3 4 5 6 7 8 9 10 11 12
dorky
Technically Oriented
© Grooplab LLC 2011-2012 6

7. TM
Flakey, Evil, Dorky, Obnoxious
evil
How we approach business
“Evil” people tend to be good with numbers and understand systems
Emphasis on control and consistency
flakey
How we approach ideas
“Flakey” people tend to be good with ideas and free of constraints
Emphasis on big ideas and openness
obnoxious
How we approach sales & promotions
“Obnoxious” people tend to be great at promoting ideas and social
product Emphasis on finding solutions for problems and persuasion
dorky
How we approach technique
“Dorky” people enjoy the technical aspects and the details
Emphasis on figuring things out and having deep knowledge
© Grooplab LLC 2011-2012 7

8. TM
Flakey, Evil, Dorky, Obnoxious
flakey evil dorky obnoxious
product
F E D O
•Enjoys coming up •Enjoys •Enjoys knowing •Enjoys talking
with lots of ideas prioritizing and how things work about themselves
•Questions the focus •Figures out how •Sells the norm
norm •Sets the norm to rewire the norm •People oriented
•Aesthetically •Numerically •Technique •Seeks the new
oriented oriented oriented and novel
•Seeks input and •Seeks peace and •Seeks know-how •Likes talk about
inspiration quite and technical supervising
•Enjoys being •Likes strict knowledge •Enjoys being
alone supervision •Likes to supervise center of attention
•Dislikes routine •Enjoys routine & to make sure •Builds large
•Resists consistency things are right network
supervision •Plans long term • Needs data to act • Hands-off once
• Needs • Can create and •Spends long time sold
stimulation follow systems on technical trivia
© Grooplab LLC 2011-2012 8